A Study on Topicality of Olympic Games and FIFA World Cup Using Social Big Data

2015 ◽  
Vol 62 ◽  
pp. 25-39
Author(s):  
Young-Hwan Choi
2020 ◽  
Vol 10 (1) ◽  
pp. 62-86
Author(s):  
Chen Wei Zhu

Ambush marketing, sometimes also known as guerrilla marketing, comprises attempts to create an unauthorized association with mega-sporting events (such as the Olympic Games and the FIFA World Cup) without obtaining official sponsorship agreements. This article contends that the contemporary law of sports sponsorships against ambush marketing harbours a palpable but much-neglected sumptuary impulse, which has never before been adequately scrutinized. It shows that pre-modern sumptuary law strangely resonates with modern anti-ambush law's sumptuary obsession with the visual order of symbols and images as prestige signifiers. It also reveals an ongoing ‘intellectual property’ turn in the recent development of sumptuary anti-ambush law-making, whose ambition is to reify sports-derived sumptuary distinction into a thing-in-itself for nearly absolute ‘property’ protection. My argument is illustrated by a carefully selected number of ambush disputes including Australian Olympic Committee (AOC) v Telstra, which represents the latest development in this field of law.


2012 ◽  
Vol 12 (2) ◽  
pp. 92-97 ◽  
Author(s):  
Esther Cho

AbstractThe Olympic Games are the world's most recognised international sporting event alongside the FIFA World Cup. Started in ancient Greece, the Olympic Games were revived in modern times in 1896 and occur every four years. This article, by Esther Cho, discusses how to research the structure and legal aspects of the Olympic Movement. It also encompasses the general array of international sports law resources connected to the Olympic Movement.


Author(s):  
Élida Campos ◽  
Carlos Alexandre R. Pereira ◽  
Carmen Freire ◽  
Ilce F. da Silva

Background: From 2010 onwards, the city of Rio de Janeiro has undergone changes related to the 2014 FIFA World Cup and the 2016 Olympic Games, potentially affecting the respiratory health of inhabitants. Thus, the spatial distribution of respiratory hospitalizations (2008–2017) and the relationship between this outcome and potential air pollution sources in the city of Rio de Janeiro (2013–2017) were evaluated. Methods: An ecological study was performed using the Bayesian model with multivariate Poisson regression for the period of the sporting events (2013–2017). The outcome was the ratio of hospitalizations for respiratory diseases by the population at risk. Data analysis was performed in the total population and by sex and age group. The air pollution-related variables included industrial districts, traffic density, tunnel portals, a seaport, airports, and construction/road work. Results: All explanatory variables, except tunnel portals, were associated with an increase in the outcome. Construction/road work showed a greater magnitude of association than the other pollution-related variables. Airports were associated with an increased hospitalization ratio among the ≥60 year-old group (mean = 2.46, 95% credible intervals = 1.35–4.46). Conclusion: This study allows for a better understanding of the geographical distribution of respiratory problems in the city of Rio de Janeiro. Present results may contribute to improved healthcare planning and raise hypotheses concerning exposure to air pollution and respiratory hospitalizations.


2006 ◽  
Vol 11 (51) ◽  
Author(s):  
R Kaiser ◽  
D Coulombier

Public health is an important aspect of the planning for mass gatherings which include major sport events (e.g. the Olympic Games, the FIFA World Cup), other spectator events


2018 ◽  
Vol 25 (7) ◽  
pp. 1009-1028 ◽  
Author(s):  
Christopher Vierhaus

This study analyzes whether hosting mega-sporting events is a useful marketing platform for countries to promote international tourism on a longer term basis. Our model adopts the gravity equation of international trade to bilateral international tourist arrivals. We find a country-level tourism effect only for the Summer Olympic Games. Hosting increases international tourist arrivals significantly in the 8 years before, during, and in the 20 years after the event. In contrast, hosting the FIFA World Cup is overall ineffective in tourism promotion despite higher tourist arrivals in the event year. We attribute these differences in international tourism legacy to the level of strategic planning in promoting tourism, the impact of media on the broadcasting audience, and the participating countries.


2017 ◽  
Vol 6 (5) ◽  
pp. 605-626 ◽  
Author(s):  
Michael Mutz ◽  
Markus Gerke

Research suggests that major sporting events can affect identification with the nation-state. Complementing previous research, it is argued in this article that identification with the national in-group should be enhanced especially among emotionally involved spectators. Emotional involvement, however, can be induced by the sport itself but also by an emotionalized framing of the events by the media. Two studies are presented which test these claims: In Study #1, it is shown that a single, victorious Federation Internationale de Football Association (FIFA) World Cup match suffices to increase national identification among emotionally highly involved subjects, whereas no effects are revealed for individuals with lower emotional involvement. In Study #2, participants reported higher levels of national identification and associated Germany with more positive emotions and values after watching a highly emotional and patriotic broadcast of a kayak competition from the 2016 Summer Olympic Games compared to individuals who had watched the same competition with a factual and neutral commentary. It is concluded from both studies that emotional involvement is a key mechanism through which higher levels of national identification are produced in the realm of sport.


2016 ◽  
Vol 14 (3) ◽  
pp. 212-220 ◽  
Author(s):  
Kirsten Alexandra Eberhardt ◽  
Christof David Vinnemeier ◽  
Johanna Dehnerdt ◽  
Thierry Rolling ◽  
Robert Steffen ◽  
...  

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