Sponsoring FIFA World Cup vs. Olympic Games: Coca Cola, a Classic American Brand, and Its Explicit and Implicit Sponsoring Success at Worldwide Sports Events

Author(s):  
Steffen Schmidt ◽  
Sascha Langner ◽  
Nadine Hennigs ◽  
Matthias Limbach ◽  
Matthias Rothensee ◽  
...  
2016 ◽  
Vol 14 (3) ◽  
pp. 212-220 ◽  
Author(s):  
Kirsten Alexandra Eberhardt ◽  
Christof David Vinnemeier ◽  
Johanna Dehnerdt ◽  
Thierry Rolling ◽  
Robert Steffen ◽  
...  

space&FORM ◽  
2020 ◽  
Vol 2020 (44) ◽  
pp. 249-260
Author(s):  
Yuliana Petrovska ◽  

The present article examines the question of organization of official fan zones in Kyiv and other cities of the world during the Olympic Games, World Cup, UEFA European Championship, and other sports events, their location indoors and in open areas. The paper identifies specific features and sets of elements for formation of fan zones, examines scholarly works on the issue of organization of fan zones in the urban environment, describes the methodology of the scientific research, presents pilot projects of design of fan zones for watching sports contests in the course training design.


Author(s):  
Alexey V. Antyufeev

The article highlights the basic urban problems arising in cities, hosting major world events during the latest decade. Major sports events become a good accelerator of urban developments and environmental improvements of the city due to the construction of unique objects. One of the most large-scale world events are sports games. In connection with the fact that the World Football Championship is held in Russia this year, the experience of Russian cities in architectural and town-planning redevelopment is of great interest. The author considers the issues of architectural and urban redevelopment of the city on the example of Volgograd, one of the Russian cities in which the FIFA World Cup 2018 will be held.The author of the article was directly involved in the work of interdisciplinary project team as a part of a regional team. The peculiarities of territorial-spatial placement of major objects of the championship in the linear city are defined. Evaluation of infrastructure renovations allowed the author to identify positive outcomes and negative urban trends that have emerged when infrastructure of a global event invades urban fabric of a megalopolis. Among negative consequences the articles highlights issues related to cultural heritage loss. Particular focus is made on future of championship legacy. Urban renovations are planned which allow to organize effective exploitation of infrastructural objects after the global event took place. In particular, redevelopment of master plan statements along with development and land-use rules will be required taking into account the use of championship legacy.


2020 ◽  
Vol 10 (1) ◽  
pp. 62-86
Author(s):  
Chen Wei Zhu

Ambush marketing, sometimes also known as guerrilla marketing, comprises attempts to create an unauthorized association with mega-sporting events (such as the Olympic Games and the FIFA World Cup) without obtaining official sponsorship agreements. This article contends that the contemporary law of sports sponsorships against ambush marketing harbours a palpable but much-neglected sumptuary impulse, which has never before been adequately scrutinized. It shows that pre-modern sumptuary law strangely resonates with modern anti-ambush law's sumptuary obsession with the visual order of symbols and images as prestige signifiers. It also reveals an ongoing ‘intellectual property’ turn in the recent development of sumptuary anti-ambush law-making, whose ambition is to reify sports-derived sumptuary distinction into a thing-in-itself for nearly absolute ‘property’ protection. My argument is illustrated by a carefully selected number of ambush disputes including Australian Olympic Committee (AOC) v Telstra, which represents the latest development in this field of law.


2012 ◽  
Vol 12 (2) ◽  
pp. 92-97 ◽  
Author(s):  
Esther Cho

AbstractThe Olympic Games are the world's most recognised international sporting event alongside the FIFA World Cup. Started in ancient Greece, the Olympic Games were revived in modern times in 1896 and occur every four years. This article, by Esther Cho, discusses how to research the structure and legal aspects of the Olympic Movement. It also encompasses the general array of international sports law resources connected to the Olympic Movement.


Author(s):  
Élida Campos ◽  
Carlos Alexandre R. Pereira ◽  
Carmen Freire ◽  
Ilce F. da Silva

Background: From 2010 onwards, the city of Rio de Janeiro has undergone changes related to the 2014 FIFA World Cup and the 2016 Olympic Games, potentially affecting the respiratory health of inhabitants. Thus, the spatial distribution of respiratory hospitalizations (2008–2017) and the relationship between this outcome and potential air pollution sources in the city of Rio de Janeiro (2013–2017) were evaluated. Methods: An ecological study was performed using the Bayesian model with multivariate Poisson regression for the period of the sporting events (2013–2017). The outcome was the ratio of hospitalizations for respiratory diseases by the population at risk. Data analysis was performed in the total population and by sex and age group. The air pollution-related variables included industrial districts, traffic density, tunnel portals, a seaport, airports, and construction/road work. Results: All explanatory variables, except tunnel portals, were associated with an increase in the outcome. Construction/road work showed a greater magnitude of association than the other pollution-related variables. Airports were associated with an increased hospitalization ratio among the ≥60 year-old group (mean = 2.46, 95% credible intervals = 1.35–4.46). Conclusion: This study allows for a better understanding of the geographical distribution of respiratory problems in the city of Rio de Janeiro. Present results may contribute to improved healthcare planning and raise hypotheses concerning exposure to air pollution and respiratory hospitalizations.


Author(s):  
S.V. Kuz’min ◽  
D.N. Kozlovskikh ◽  
O.V. Dikonskaya ◽  
E.R. Gromyko ◽  
S.V. Romanov ◽  
...  

We summarized the main organizational activities held during the preparation and hosting the 2018 FIFA World Cup in Ekaterinburg aimed at ensuring sanitary and epidemiologic wellbeing and consumer rights protection among guests and residents of the city during mass sports events with international participation.


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