The Stage-Based Development of Degree of Participation and Flow among Tennis Participants: Using Psychological Continuum Model

2020 ◽  
Vol 80 ◽  
pp. 161-172
Author(s):  
Hee-Yeob Kang
Keyword(s):  
Continuum Model ◽  
Psychological Continuum ◽  
Degree Of Participation

Rethinking segmentation within the psychological continuum model using Bayesian analysis

2020 ◽  
Vol 23 (4) ◽  
pp. 764-775 ◽  
Author(s):  
Bradley J. Baker ◽  
James Du ◽  
Mikihiro Sato ◽  
Daniel C. Funk
Keyword(s):  
Bayesian Analysis ◽  
Continuum Model ◽  
Psychological Continuum

scholarly journals The Antecedents and Outcomes of Attachment and Sponsor Image Within Charity Sport Events

2010 ◽  
Vol 24 (6) ◽  
pp. 623-648 ◽  
Author(s):  
Kevin Filo ◽  
Daniel Funk ◽  
Danny O’Brien
Keyword(s):  
Continuum Model ◽  
Behavioral Outcomes ◽  
Theoretical Framework ◽  
Corporate Image ◽  
Purchase Intent ◽  
Sport Event ◽  
Sport Consumption ◽  
Psychological Continuum ◽  
Sport Events ◽  
Meaningful Experiences

Sport events benefiting a charitable cause have emerged as meaningful experiences for participants. These charity sport events may allow event sponsors to shape perceptions of corporate image among event participants. Using the Psychological Continuum Model (PCM) as the theoretical framework, the factors that contribute to participants’ perceptions of event sponsors are examined. The influence of this image of event sponsors on behavioral outcomes among participants is also investigated. A post-event questionnaire was administered to participants in a sport event (N= 672) to investigate the relationships among motives, sponsor image, event attachment, purchase intent, and future participation intent. Results reveal that recreation and charity motives contribute to event attachment, while charity motives and event attachment contribute to sponsor image. Significantly, sponsor image and attachment contribute to purchase intent for event sponsors’ products. Finally, sponsor image does not influence future participation intent, while event attachment does. The results illustrate the discrete roles that sponsor image and attachment play in sport consumption activities. Suggestions are made for the strategic selection and marketing of events by potential sponsors to most effectively leverage event sponsorship opportunities.

What Makes a Fan a Fan?

2020 ◽  
pp. 378-396
Author(s):  
Ruijuan Wu ◽  
Cheng Lu Wang ◽  
Andy Hao
Keyword(s):  
Content Analysis ◽  
Social Identity Theory ◽  
Continuum Model ◽  
Behavioral Outcomes ◽  
Interesting Phenomenon ◽  
Progressive Development ◽  
Fan Communities ◽  
Psychological Continuum ◽  
Steve Jobs ◽  
Apple Products

The objective of this chapter is to examine how consumers become fans of Apple products through hero worship of Steve Jobs. To bolster the understanding of this interesting phenomenon regarding how consumers establish psychological connection with Steve Jobs, the psychological continuum model (PCM) and social identity theory are applied as frameworks to assess the evolvement process of Steve Jobs' fans across four progressive stages. To allocate these fans into distinct stages that represent an increased psychological connection, the authors conducted a content analysis of web reviews based on two Steve Jobs online fan communities. The findings indicate that progressive development of fans can be classified into four stages of awareness, attraction, attachment and allegiance with discrete psychological, and behavioral outcomes.

The Meaning Behind Attachment: Exploring Camaraderie, Cause, and Competency at a Charity Sport Event

2009 ◽  
Vol 23 (3) ◽  
pp. 361-387 ◽  
Author(s):  
Kevin Filo ◽  
Daniel C. Funk ◽  
Danny O’Brien
Keyword(s):  
Social Change ◽  
Continuum Model ◽  
Theoretical Framework ◽  
Structured Interviews ◽  
Charitable Organizations ◽  
Sport Event ◽  
Psychological Continuum ◽  
Sport Events

Charity sport events have emerged as widespread and integral fundraising mechanisms for charitable organizations. This article explores the meaning that charity sport events hold in participants’ lives. Using the Psychological Continuum Model (PCM) as the theoretical framework, the authors examine participant attachment to charity sport events. Semi-structured interviews were conducted with participants in a charity sport event (N= 32) to discuss their perceptions of the event and their overall event experiences. Results revealed that camaraderie, cause, and competency reflect the enhanced meaning of the event and provide further explanation of attachment. Suggestions are made for charitable organizations and host communities to leverage these factors effectively and develop long-term sustainable events, and to assist in recruiting volunteers and facilitating social change in host communities.

Sign in / Sign up

Export Citation Format

Share Document