What Makes a Fan a Fan?

2020 ◽  
pp. 378-396
Author(s):  
Ruijuan Wu ◽  
Cheng Lu Wang ◽  
Andy Hao
Keyword(s):  
Content Analysis ◽  
Social Identity Theory ◽  
Continuum Model ◽  
Behavioral Outcomes ◽  
Interesting Phenomenon ◽  
Progressive Development ◽  
Fan Communities ◽  
Psychological Continuum ◽  
Steve Jobs ◽  
Apple Products

The objective of this chapter is to examine how consumers become fans of Apple products through hero worship of Steve Jobs. To bolster the understanding of this interesting phenomenon regarding how consumers establish psychological connection with Steve Jobs, the psychological continuum model (PCM) and social identity theory are applied as frameworks to assess the evolvement process of Steve Jobs' fans across four progressive stages. To allocate these fans into distinct stages that represent an increased psychological connection, the authors conducted a content analysis of web reviews based on two Steve Jobs online fan communities. The findings indicate that progressive development of fans can be classified into four stages of awareness, attraction, attachment and allegiance with discrete psychological, and behavioral outcomes.

A Hero Who Never Dies

2018 ◽  
pp. 35-51 ◽  
Author(s):  
Ruijuan Wu ◽  
Cheng Lu Wang ◽  
Wei Hao
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Online Communities ◽  
Continuum Model ◽  
Psychological Continuum ◽  
The World ◽  
Steve Jobs ◽  
Apple Products ◽  
Research Questions

This chapter examines how consumers become Steve Jobs' fans and how they establish psychological bond with Steve Jobs as a means to understand the general fandom phenomenon. The authors adopted the Psychological Continuum Model (PCM) to formulate five research questions and conducted a content analysis of web reviews based on two Steve Jobs' fans online communities. Results demonstrated that (1) most fans began to know Jobs either through the use of Apple products or the exposure of mass media about Jobs and his biography; (2) what fascinated fans most about Jobs was his thoughts and ideas that “change the world”; (3) in the minds of his fans, Jobs was regarded as the greatest man or superhuman and revered as a legendary hero who inspired lots of people in the world; (4) many fans perceived Jobs as the icon of Apple products and, to them, Jobs was Apple and Apple was Jobs. As such, while many fans considered them both Apple fans and Jobs fans, significant numbers of fans were only devotees of Jobs but not Apple brand; and (5) for many fans, they actually devoted themselves to Jobs not to Apple, and they would not consider Apple products the same as Jobs' Apple. While some fans continued to support Apple as the heritage that Jobs left for his successor, others had lost their faith, loyalty and commitment to Apple in the post-Jobs era.

scholarly journals The Antecedents and Outcomes of Attachment and Sponsor Image Within Charity Sport Events

2010 ◽  
Vol 24 (6) ◽  
pp. 623-648 ◽  
Author(s):  
Kevin Filo ◽  
Daniel Funk ◽  
Danny O’Brien
Keyword(s):  
Continuum Model ◽  
Behavioral Outcomes ◽  
Theoretical Framework ◽  
Corporate Image ◽  
Purchase Intent ◽  
Sport Event ◽  
Sport Consumption ◽  
Psychological Continuum ◽  
Sport Events ◽  
Meaningful Experiences

Sport events benefiting a charitable cause have emerged as meaningful experiences for participants. These charity sport events may allow event sponsors to shape perceptions of corporate image among event participants. Using the Psychological Continuum Model (PCM) as the theoretical framework, the factors that contribute to participants’ perceptions of event sponsors are examined. The influence of this image of event sponsors on behavioral outcomes among participants is also investigated. A post-event questionnaire was administered to participants in a sport event (N= 672) to investigate the relationships among motives, sponsor image, event attachment, purchase intent, and future participation intent. Results reveal that recreation and charity motives contribute to event attachment, while charity motives and event attachment contribute to sponsor image. Significantly, sponsor image and attachment contribute to purchase intent for event sponsors’ products. Finally, sponsor image does not influence future participation intent, while event attachment does. The results illustrate the discrete roles that sponsor image and attachment play in sport consumption activities. Suggestions are made for the strategic selection and marketing of events by potential sponsors to most effectively leverage event sponsorship opportunities.

Antecedents of Family Conflict in Uganda

2020 ◽  
Vol 12 (3) ◽  
pp. 35-54
Author(s):  
Rogers Matama ◽  
Kezia H. Mkwizu
Keyword(s):  
Content Analysis ◽  
Social Identity ◽  
Sample Size ◽  
Social Identity Theory ◽  
Family Conflict ◽  
Qualitative Approach ◽  
Future Research ◽  
Family Conflicts ◽  
The Core ◽  
Quantitative Studies

The purpose of this study was to explore the antecedents of family conflict in Uganda. A qualitative approach was used in this study. A sample size of 139 participants provided data which was subjected to content analysis. Results revealed that the core themes associated with family conflict are finances and priority of resources. Further findings show that differences in tastes and interests, selfishness and lack of communication played a key role as causes of family conflicts. The implication of this study is that finances and priority of resources are antecedents of family conflict in the context of Uganda. Therefore, the antecedents of family conflict that emerged from this study can be understood, defined and analyzed through the lens of social identity theory. Future research may include conducting quantitative studies with a particular demographic using the themes that have emerged from this study.

scholarly journals Antecedents of Family Conflict in Uganda

2020 ◽  
Vol 12 (3) ◽  
pp. 35-54
Author(s):  
Rogers Matama ◽  
Kezia H. Mkwizu
Keyword(s):  
Content Analysis ◽  
Social Identity ◽  
Sample Size ◽  
Social Identity Theory ◽  
Family Conflict ◽  
Qualitative Approach ◽  
Future Research ◽  
Family Conflicts ◽  
The Core ◽  
Quantitative Studies

The purpose of this study was to explore the antecedents of family conflict in Uganda. A qualitative approach was used in this study. A sample size of 139 participants provided data which was subjected to content analysis. Results revealed that the core themes associated with family conflict are finances and priority of resources. Further findings show that differences in tastes and interests, selfishness and lack of communication played a key role as causes of family conflicts. The implication of this study is that finances and priority of resources are antecedents of family conflict in the context of Uganda. Therefore, the antecedents of family conflict that emerged from this study can be understood, defined and analyzed through the lens of social identity theory. Future research may include conducting quantitative studies with a particular demographic using the themes that have emerged from this study.

Rethinking segmentation within the psychological continuum model using Bayesian analysis

2020 ◽  
Vol 23 (4) ◽  
pp. 764-775 ◽  
Author(s):  
Bradley J. Baker ◽  
James Du ◽  
Mikihiro Sato ◽  
Daniel C. Funk
Keyword(s):  
Bayesian Analysis ◽  
Continuum Model ◽  
Psychological Continuum

scholarly journals Making clear what is fuzzy about community membership: A prototypic approach

2021 ◽  
Author(s):  
Jordan Reed ◽  
Ariel Jordan-Zamora ◽  
Crystal Nicole Steltenpohl ◽  
Christopher Keys
Keyword(s):  
Social Psychology ◽  
Content Analysis ◽  
Social Identity ◽  
Social Identity Theory ◽  
Growth Mindset ◽  
Thematic Content Analysis ◽  
Face To Face ◽  
Community Membership ◽  
Black And White ◽  
Equal Interest

Aims: The critical task of positively identifying membership of the communities with which we work prior to initiating programs of research purporting to represent said communities is often forgone and treated as self-evident. This study demonstrates undertaking this task at the outset of a program of research by gathering member self-definitions of a relational, online and face-to-face community- the Fighting Game Community.Methods: Borrowing from social identity theory in social psychology, this study uses a prototypic approach and thematic content analysis with 319 open-ended descriptions of “good players” and “bad player” deviants.Results: In general, having a growth mindset and winning games were the most crucial amongst divergent themes. Of equal interest, definitions were not consensual across the community; some directly conflicted with one another. These definitions represented a community with fuzzy boundaries, that exists more as a multi-layered tapestry than a black-and-white unit with sharply delineated boundaries.

scholarly journals Brand advocates – an Apple phenomenon? an exploratory study on brand advocacy amongst apple consumers

2014 ◽  
Vol 11 (2) ◽  
pp. 535-541 ◽  
Author(s):  
Michael Colin Cant ◽  
Ricardo Machado ◽  
Helen C. Seaborne
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Mobile Device ◽  
Exploratory Study ◽  
Word Of Mouth ◽  
Emotional Connection ◽  
Brand Advocacy ◽  
Apple Products ◽  
Competitive Products

Apple consumers are well known for their loyalty. Unlike ordinary computer or mobile device users, Apple consumers do not simply buy the products; they become fans. Besides word-of-mouth recommendations the Apple advocates tend to have an emotional connection with the brand they love, they defend the brand and could overlook dissatisfaction. This study made used of qualitative research to explore and gain insights into the characteristics of the Apple brand advocates. The researcher made use of informal conversations to collect data on two Apple community blogs. The data was analysed by using content analysis and six main themes emerged from this study. Apple brand advocates make use of word-of-mouth to recommend and have a sense of trust with the brand. They believe Apple products meet their expectations and find the functionality and design of the products useful. They also enjoy being in an Apple community and find that Apple is irreplaceable by other competitive products.

TINDAK TUTUR DALAM IKLAN BERBAHASA JAWA DI RADIO (THE ACTS OF SPEECH OF JAVANESE ADVERTISEMENT IN THE RADIO)

JALABAHASA ◽  
2017 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Suryo Handono
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Speech Acts ◽  
Interesting Phenomenon ◽  
Expressive Speech ◽  
Advertising Discourse ◽  
Directive Speech Acts ◽  
Directive Speech ◽  
Descriptive Qualitative

Iklan sebagai salah satu bentuk komunikasi memunyai peranan penting untuk memperkenalkan suatu produk kepada masyarakat. Tuturan iklan merupakan fenomena menarik untuk diteliti dari berbagai aspek pragmatik, salah satunya adalah tindak tutur. Penelitian ini mengkaji tindak tutur pada wacana iklan berbahasa Jawa di radio. Penelitian bersifat deskriptif kualitatif ini memaparkan bentuk tindak tutur dan konteks tuturan dalam wacana iklan berbahasa Jawa di radio. Strategi yang digunakan adalah analisis isi. Berdasarkan analisis isi diperoleh hasil bahwa bentuk tuturan dalam wacana iklan berbahasa Jawa di radio meliputi tindak tutur representatif, direktif, ekpresif, komisif, dan deklaratif. Tindak tutur representatif digunakan dalam konteks memberi tahu, menyatakan, mengakui, melaporkan, menjelaskan, menyebutkan, dan memberikan kesaksian. Tindak tutur direktif digunakan dalam konteks menyuruh, mengajak, mengimbau, menyarankan, dan mengingatkan. Tindak tutur ekspresif digunakan sebagai evaluasi dalam konteks memuji, mengkritik, dan mengeluh. Tindak tutur komisif digunakan hanya dalam konteks memastikan. Tindak tutur deklaratif digunakan dalam konteks melarang, menegaskan, dan meyakinkan. Kata kunci: tindak tutur, konteks, iklan, bahasa Jawa, radioABSTRACTAdvertising as one form of communication has an important role to introduce a product to the community. Advertising is an interesting phenomenon to be examined from various aspects of pragmatic, one of which is the act of speech. This study examines the acts of speech on the discourse of Javanese advertisement on the radio. This descriptive qualitative research describes the form of speech acts and the context of speech in the discourse of Javanese ad on the radio. The strategy used is content analysis. Based on the content analysis, it is found that the form of speech in the Javanese language advertising discourse in the radio includes the act of representative speech, directive, expressive, commissive, and declarative. Representative speech acts are used in the context of notifying, declaring, acknowledging, reporting, explaining, mentioning, and giving testimony. The directive speech acts are used in the context of commanding, referring, appealing, suggesting, and reminding. Expressive speech acts are used as evaluation in the context of praising, criticizing, and complaining. Commissive speech acts are used only in the context of making sure. Declarative speech acts are used in the context of prohibiting, asserting, and reassuring. Keywords: speech acts, context, advertisement, Javanese, radio

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