A comparison of Facebook, Twitter, and LinkedIn: Examining motivations and network externalities for the use of social networking sites

Author(s):  
Mijung Kim ◽  
Jiyoung Cha

Although the winner-takes-all approach is often theorized in the use of an information communication technology, more than one popular social networking site exists in the market. Integrating uses and gratification (U&G) theory with network externalities, this study examines why social networking sites can coexist in the market and whether predictors of using social networking sites differ across popular social networking sites. Three separate surveys were conducted for Facebook, Twitter, and LinkedIn. The results show that motivations for using each SNS differ; these motives exert a greater influence on SNS use than network externalities for all three SNSs.

2017 ◽  
Vol 37 (5) ◽  
pp. 360
Author(s):  
Mohd Shoaib Ansari ◽  
Aditya Tripathi

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Information communication technology playing a major role in transmitting idea, thought and information between one to another. Social networking websites are a good example of communication network and it is a social structure that lets the user interact and work collaboratively with other users. WhatsApp is a free instant </span><span>messenger application that allows users to send text messages and multimedia files. In this paper, an online survey </span><span>was conducted to measure usability of WhatsApp for service delivery in the libraries and information centres. A random sample was selected from social networking sites from all over India and an online questionnaire was used to gather information from respondents. Findings indicated that respondents showed a positive attitude toward getting services over WhatsApp. Most of the respondents believe that use of WhatsApp can improve alert services (CAS, </span><span>virtual reference, notifications) and libraries can utilise their potential for providing better user services. </span></p></div></div></div>


Author(s):  
Harsha Gangadharbatla

Social networking sites (SNSs) are being increasingly used by businesses to add value to companies as well as consumers. Yet, very little is known as to why individuals adopt and use SNS. The current chapter reviews literature on uses and gratification and technology acceptance model (TAM) to propose a framework for SNS adoption. Six main motivational factors are identified from literature and are expected to influence SNS adoption: need to belong, entertainment, communication, information, commercial value, and self-expression. Further, two main barriers to SNS adoption, technology and privacy, are expected to hinder adoption. The proposed theoretical framework is a first step toward understanding SNS adoption and both managerial and theoretical implications are drawn.


2017 ◽  
Vol 37 (5) ◽  
pp. 360 ◽  
Author(s):  
Mohd Shoaib Ansari ◽  
Aditya Tripathi

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Information communication technology playing a major role in transmitting idea, thought and information between one to another. Social networking websites are a good example of communication network and it is a social structure that lets the user interact and work collaboratively with other users. WhatsApp is a free instant </span><span>messenger application that allows users to send text messages and multimedia files. In this paper, an online survey </span><span>was conducted to measure usability of WhatsApp for service delivery in the libraries and information centres. A random sample was selected from social networking sites from all over India and an online questionnaire was used to gather information from respondents. Findings indicated that respondents showed a positive attitude toward getting services over WhatsApp. Most of the respondents believe that use of WhatsApp can improve alert services (CAS, </span><span>virtual reference, notifications) and libraries can utilise their potential for providing better user services. </span></p></div></div></div>


2014 ◽  
Vol 4 (2) ◽  
pp. 84-89
Author(s):  
Inna Pododimenko

Abstract The problem of professional training of skilled human personnel in the industry of information communication technology, the urgency of which is recognized at the state level of Ukraine and the world, has been considered. It has been traced that constantly growing requirements of the labour market, swift scientific progress require the use of innovative approaches to the training of future ІТ specialists with the aim to increase their professional level. The content of standards of professional training and development of information technologies specialists in foreign countries, particularly in Japan, has been analyzed and generalized. On the basis of analysis of educational and professional standards of Japan, basic requirements to the engineer in industry of information communication technology in the conditions of competitive environment at the labour market have been comprehensively characterized. The competencies that graduate students of educational qualification level of bachelor in the conditions of new state policy concerning upgrading the quality of higher education have been considered. The constituents of professional competence in the structure of an engineer-programmer’s personality, necessary on different levels of professional improvement of a specialist for the development of community of highly skilled ІТ specialists, have been summarized. Positive features of foreign experience and the possibility of their implementation into the native educational space have been distinguished. Directions for modernization and upgrading of the quality of higher education in Ukraine and the prospects for further scientific research concerning the practice of specialists in information technologies training have been suggested


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