scholarly journals Art Addressing Consumerism in the Age of Late Capitalism

2021 ◽  
Vol 21 (61) ◽  
pp. 39-51
Author(s):  
Polona Tratnik

The globalized world is still in the phase of late capitalism, signified by the establishment of multinational corporations, globalized markets and work, mass consumerism, and the fluid flow of capital. The question of the criticism of art towards the capitalist system, its ideology and consumerism is therefore still current and is readdressed in this contribution. Considering this issue, the recurrent theoretical reference is American materialist aesthetician Fredric Jameson, who was among the first to define culture and art in the context of late capitalism. In the article the author revises Jameson’s critique of art addressing consumerism and demonstrates that he did not consider the relevance of the means of consumption as regards the cultural logic of late capitalism. She claims that in order to open space to examine contemporary art as being critical towards consumerism, one also needs to consider the ontological changes that have occurred to art and pay attention to performative art, while Jameson was still focused on a representational mode of art. By being performative and also setting out actions outside of spaces that were traditionally designed for art, in the space meant for consumption, art has much a better chance to act politically, which Jameson wished to see from art which addresses consumerism but did not. The author argues that if one is to seek critical or political art in late capitalism, those would be the cases of artistic interventions into the means of consumption.

Author(s):  
Sean Homer

Fredric Jameson (b. 14 April 1934) is North America’s leading Marxist cultural theorist and critic. He is the Knut Schmidt-Nielsen Professor of Comparative Literature, Professor of Romance Studies (French) and Director of the Institute for Critical Theory at Duke University, where he has worked since 1985. Jameson has been the recipient of many awards throughout his career; some of the most recent and prestigious include the 2012 Lifetime Achievement Award from the Modern Language Association (MLA) and the 2008 Holberg International Memorial Prize in recognition for, in the words of the awarding committee, his career-long research “on the relation between social formations and cultural forms.” Jameson was a central figure in the renaissance of Marxist literary criticism in the United States in the 1970s, and with his students at the University in California, San Diego, he helped to found the Marxist Literary Group (MLG) in 1969. In the early 1980s his essays on postmodernity and late capitalism were seminal in grounding the concept of postmodernity in transformation in contemporary capitalism and became the center of intense debates. Postcolonial critics such as Simon During criticized Jameson, and Marxist criticism generally, for his Eurocentrism and refusal to take into account the subaltern experience (see During 1987, cited under Critical Readings: Selected Articles). This may seem to be a particularly misplaced criticism of Jameson, whose work has always engaged with non-anglophone traditions, and has also been extremely influential in Latin America, China, and many other parts of the globe. In the mid-1980s, Jameson lectured in Beijing. These lectures, collected in Postmodernism and Cultural Theories (Jameson 1987, cited under Collected Essays and Lectures), were enormously influential on younger Chinese intellectuals and understandings of postmodernity in China. Since his semi-retirement, Jameson has been compiling many of his articles for a monumental six-volume project, The Poetics of Social Forms; a literary project that was first announced with the publication of Postmodernism, or, The Cultural Logic of Late Capitalism (Jameson 1991, cited under Postmodernism) and is surely without comparison today. The exact structure of the project is not clear, but at least four volumes have been published to date: Postmodernism, or, The Cultural Logic of Late Capitalism (1991); Archaeologies of the Future (Jameson 2005, cited under Science Fiction and Utopia); The Modernist Papers (Jameson 2007, cited under Modernism); and The Antinomies of Realism (Jameson 2013, cited under Realism). In addition, A Singular Modernity (Jameson 2002, cited under Modernism) provides “the theoretical section of the antepenultimate volume,” and a footnote in the Hegel book promises Volume 2 will be on allegory and titled Overtone: The Harmonics of Allegory. As Sara Danius described it in her address to the Holberg committee, The Poetics of Social Forms attempts to “provide a general history of aesthetic forms, at the same time seeking to show how this history can be read in tandem with a history of social and economic formations,” (see the Archives section for further details).


Author(s):  
Nikolai Afanasov

Book Review: Fredric Jameson, Postmodernizm ili kulturnaya logika pozdnego kapitalizma[Postmodernism, or the Cultural Logic of Late Capitalism] (Moscow: Gaidar Institute Publishing House, 2019).


2006 ◽  
Vol 20 (1) ◽  
pp. 69-81
Author(s):  
Andrew J. Deiser

In Postmodernism or, the Cultural Logic of Late Capitalism, Fredric Jameson speaks to the legitimacy of the claim that we have entered the postmodern era. He also notes, however, that cultural artifacts often contain elements of a previous social structure while, at the same time, revealing one in its early stages of development. In this article I argue that Montserrat Roig’s 1977 novel, El temps de les cireres, supports Jameson’s premise. Through the motifs of photography and time, Roig not only chronicles some of the significant social changes took place in Barcelona during the 1960s and 1970s, she also conjures up the city’s more remote past for an older generarion that had been denied it, as well as for a younger generation that no longer recognized it. In so doing, her novel not only documents events leading up to Spain’s transition to democracy, it also grapples with the broader historical transition from modernity to postmodernity in Spain.


2019 ◽  
Vol 29 (2) ◽  
pp. 1-24

The article examines a problem besetting social theory and theory of culture: the problem of using postmodernism as a language for describing the 21st century. The author resorts to the umbrella term “post-postmodernism” to indicate the more complex theories that focus mainly on the analysis of the latest forms of capitalism rather than the concepts that other themselves as direct alternatives to postmodernism even though they ignore the link between postmodernism and capitalism. The author takes up the idea, first argued for by the American Marxist philosopher Fredric Jameson, that postmodernism is the cultural logic of late capitalism and then uses Jameson’s approach in an attempt to retrace the continuity of new concepts of capitalism. The discussion begins with the theory of capitalist realism developed by leftist British thinker Mark Fisher. Fisher recognizes Jameson’s merits but takes exception to the term “postmodernism,” although the entire philosophical apparatus that Fisher uses is borrowed from Jameson’s work. The article then bridges the gap between capitalist realism and the latest left-wing theories such as accelerationism and post-capitalism. After tracing the close connection between the work of Mark Fisher and Nick Land, who worked together in the 1990’s at the Cybernetic Culture Research Unit (CCRU) and the ideas of Nick Srnicek, the author asks why Srnicek and his colleagues are put off by Fredric Jameson’s postmodern theory. The answer is that postmodernism does not permit contemporary leftists to speculate about the future. However, as the author points out, Jameson’s ideas about postmodernism at the “genetic level” are implicit in Srnicek’s concept of post-capitalism, which makes Srnicek’s theory “post-postmodernist,” although as a negative variation (in contrast to Mark Fisher’s positive one).


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