scholarly journals A Study on Advertisement and Efficiency in Indian Advertisement Industries

Author(s):  
Siddhant Vasantrao Wadmare ◽  

Advertising could be a powerful communication force and important selling tool serving to to sell goods, services, images, and ideas through channel of knowledge and persuasion. It is highly visible force within the society. All people receive several advertising messages daily. It is essential to the success of any sort of business and business. Non-business organization like government, school and universities, and Public Service teams employ a lot of and a lot of advertising ways. It’s one of the elements of the selling and communication method. Advertising win over folks to shop for merchandise. All advertising contains each info and persuasion. Nowadays we are able to say advertising could be a communication, marketing, public-relation, info and persuasion method. This study is to look at however a client connects with promotional techniques utilized by advertising business in India. The advertising business in India is dynamic at a really quick pace. The promotional techniques that square measure currently being employed by the businesses is that specialize in a social cause and mistreatment folk as their whole representatives instead of mistreatment celebrity faces. Television, typically known as “king” of the advertising media has been perpetually facing challenges from not solely the digital medium, however conjointly from the web ads and social networking sites .In alternative words we are able to say that it’s a complete psychological treatment of the buyer and a really artistic and exciting area also.

2021 ◽  
Vol 1 (2) ◽  
pp. 75-77
Author(s):  
Siddhant Vasantrao Wadmare ◽  

Advertising could be a powerful communication force and important selling tool serving to to sell goods, services, images, and ideas through channel of knowledge and persuasion. It is highly visible force within the society. All people receive several advertising messages daily. It is essential to the success of any sort of business and business. Non-business organization like government, school and universities, and Public Service teams employ a lot of and a lot of advertising ways. It’s one of the elements of the selling and communication method. Advertising win over folks to shop for merchandise. All advertising contains each info and persuasion. Nowadays we are able to say advertising could be a communication, marketing, public-relation, info and persuasion method. This study is to look at however a client connects with promotional techniques utilized by advertising business in India. The advertising business in India is dynamic at a really quick pace. The promotional techniques that square measure currently being employed by the businesses is that specialize in a social cause and mistreatment folk as their whole representatives instead of mistreatment celebrity faces. Television, typically known as “king” of the advertising media has been perpetually facing challenges from not solely the digital medium, however conjointly from the web ads and social networking sites .In alternative words we are able to say that it's a complete psychological treatment of the buyer and a really artistic and exciting area also.


2013 ◽  
Vol 146 (1) ◽  
pp. 114-122 ◽  
Author(s):  
Hallvard Moe

Social networking sites have become staples in everyday life in many parts of the world. Public service broadcasters have ventured on to such services, aiming to reach new users. This move triggers a line of question about the borders between the public and the commercial, the control of content and the shifting power in media policy. Focusing on the Norwegian Broadcasting Corporation's use of Facebook, this article offers insights into what exactly is new about the challenges posed by social networking sites, and explores how this instance of hybrid arrangements impacts on our understanding of public service media.


Author(s):  
Harri Jalonen

The paper argues that social networking sites (SNS) can be exploited as smart platforms for fostering public service innovation. Exploring and discussing SNSs in public service innovation through the complexity lens, the paper shows that SNSs enable new opportunities and pose new threats, depending on the perspective. The paper speaks for open and democratising innovation, which accentuates that not all ideas and knowledge critical to innovation reside within an organisation, but are dispersed in the organisation's external environment.


2017 ◽  
Vol 17 (4) ◽  
pp. 401-427 ◽  
Author(s):  
Qian Hu ◽  
Thomas Bryer

Social networking sites (SNSs) have established an important presence in our daily lives and at work. This study explores how public service professionals use SNSs and how they perceive the potential of SNSs. This study further examines the relationship between the use of SNSs and social trust and civic participation. Last, this study identifies the challenges and opportunities facing public administration practitioners who use SNSs to build collaboration and promote public interests. Based on the nationwide survey results, this study provides a broader understanding of SNS use among public service professionals. Furthermore, it also provides management recommendations on how public service professionals can make full use of SNSs to facilitate their interactions with other public service professionals and citizens, and foster collaboration to pursue public interests.


2008 ◽  
Author(s):  
Andie F. Lueck ◽  
Mayia Corcoran ◽  
Maureen Casey ◽  
Sarah Wood ◽  
Ross Auna

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