Each year increased importance and attention are given by researchers and professionals to topics related to sustainability, whether due to environmental degradation, exacerbated consumption, health-related risks, costs involved in the recovery of the environment, or other causes. Sustainability is no longer seen only from an environmental standpoint, with concomitant consideration being given to social and economic aspects, thus constituting the triple bottom line (TBL). In this regard, a closed-loop supply chain (CLSC) process is fundamental to ensure the logistic flow from the acquisition of the raw material up to the suitable disposal of the product after the end of its lifespan, so as to minimize the impact on the environment and on natural resources. In particular, this concern is magnified in situations involving dangerous products which may contaminate the environment as well as the people involved in their production processes, such as lead. Starting from a literature review of concepts of sustainability (TBL), sustainable supply chain management (SSCM), closed-loop supply chain (CLSC), reverse logistic (LR) and leadacid battery recycling, was evaluated, through a multiple and exploratory case study, a Brazilian automotive chain, involving the manufacture, supply, recovery and recycling of lead-acid batteries, with special focus given to the recovery and recycling of lead. The result was an analysis of the individual participation and responsibility of manufacturers, retailers and recycling companies in the management of the triple bottom line, highlighting the barriers and motivators inherent in their practice and how the incentives, financial or not, affect the rate of collection of batteries energetically exhausted