The Double-edged Sword Effect of Effectuation on New Product Creativity

2021 ◽  
Vol 2021 (1) ◽  
pp. 12299
Author(s):  
CEHNG DENG ◽  
Jianjun Yang ◽  
Zhongfeng Su
Keyword(s):  
New Product ◽  
Product Creativity

New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China

2018 ◽  
Vol 35 (6) ◽  
pp. 939-959 ◽  
Author(s):  
Cheryl Nakata ◽  
Gaia Rubera ◽  
Subin Im ◽  
Jae H. Pae ◽  
Hyun Jung Lee ◽  
...  
Keyword(s):  
South Korea ◽  
New Product ◽  
Antecedents And Consequences ◽  
Product Creativity ◽  
Japan And China

scholarly journals MARKET KNOWLEDGE AND NEW PRODUCT PERFORMANCE: THE MEDIATING EFFECTS OF NEW PRODUCT CREATIVITY

2019 ◽  
Vol 20 (6) ◽  
pp. 1168-1188
Author(s):  
Dariusz Dabrowski
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
New Product ◽  
Product Performance ◽  
Future Research ◽  
Market Knowledge ◽  
Commercial Success ◽  
New Product Performance ◽  
Mediating Mechanisms ◽  
Product Creativity

Market knowledge is recognised as an important predictor of new product performance, which existing studies have proven. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This study aims to examine a model that includes two mediating mechanisms between market knowledge scope and two new product outcomes, respectively: a new product’s competitive advantage and its commercial success. In both cases two mediators are used that represent dimensions of creativity—i.e. a product’s meaningfulness and novelty. The model was tested on a sample of 374 Polish medium-high- and high-technology companies using structural equation modelling. The results indicated that market knowledge is transferred to both new product outcomes through new product creativity, albeit somewhat differently. The first mediating mechanism, which explains the factor of competitive advantage, operates only through the indirect effects of both the product’s meaningfulness and its novelty. The second mechanism works directly, through the market knowledge’s effect on commercial success, as well as indirectly, through product meaningfulness. Subsequently, theoretical and managerial implications as well as indications for future research are provided based on these findings.

Tapping Diverse Experiences

2016 ◽  
Vol 12 (3) ◽  
pp. 48-67 ◽  
Author(s):  
Hammad Akbar ◽  
Shah Faisal Khan
Keyword(s):  
Knowledge Creation ◽  
New Product ◽  
Future Research ◽  
Shared Understanding ◽  
Research Directions ◽  
Relative Contribution ◽  
Future Research Directions ◽  
Product Creativity

Tapping diverse experiences is recognised as important for knowledge creation. The authors examine how learning and knowledge creation are affected if a distinction between the extent and nature of employees' involvement, and differences in levels within these, is made. They offer propositions suggesting that the extent and nature of employees involvement differ in their relative contribution to different facets of knowledge creation, including shared understanding, know-why, knowledge creating behaviours and new product creativity. Finally, the authors discuss theoretical implications, future research directions and limitations of this research.

Validating new product creativity in the eastern context of Malaysia

2014 ◽  
Vol 67 (1) ◽  
pp. 2877-2883 ◽  
Author(s):  
Pelin Bicen ◽  
Suzilawati Kamarudin ◽  
William H.A. Johnson
Keyword(s):  
New Product ◽  
Product Creativity

How to enhance new product creativity in the online brand community?

Innovation ◽  
2013 ◽  
Vol 15 (1) ◽  
pp. 83-96 ◽  
Author(s):  
Colin C J Cheng ◽  
Hsien-Tung Tsai ◽  
Dennis Krumwiede
Keyword(s):  
New Product ◽  
Brand Community ◽  
Online Brand Community ◽  
Product Creativity

scholarly journals New Product Creativity Mediating the Relationship Between Organizational Bricolage and the Competitive Advantage of SMEs

2021 ◽  
Vol 13 (4) ◽  
pp. 151-166
Author(s):  
Hongyun Tian ◽  
Samuel Kofi Otchere ◽  
Courage Simon Kofi Dogbe ◽  
Winfred Okoe Addy ◽  
Frank Hammond
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Resource Constraints ◽  
Positive Impact ◽  
New Product ◽  
Mediating Effect ◽  
Validity And Reliability ◽  
The Relationship ◽  
Product Creativity ◽  
Positive Effect

It is well-documented in literature that one major challenge facing Small and Medium-sized Enterprises (SMEs) is resource constraints. This affects SMEs’ potential for innovation, as innovation is resource-intensive. To survive the competition, it is expedient that SMEs find more creative and innovative ways to operate. This present study sought to ascertain how SMEs could adopt a bricolage strategy to achieve a competitive advantage. The study also sought to determine the mediating role of new product creativity in this relationship, which formed a key contribution. Data was gathered from 334 SMEs using a simple random sampling technique. The data was analyzed using the covariance-based structural equation modelling (CB-SEM) approach in Amos (v.23). Various validity and reliability tests were run before testing the significance of the various hypotheses of the study. It was concluded that bricolage had a direct positive effect on SMEs’ competitive advantage. Bricolage further had a direct positive impact on new product creativity, whiles new product creativity had a direct positive effect on SMEs’ competitive advantage. It was also realized that creativity had a partial mediating effect on the relationship between bricolage and SMEs’ competitive advantage. Although this study did not directly assess the influence of the COVID-19 pandemic on business operations, the data for the study was gathered during the pandemic period, as such, the results of this present study could offer some practical clues on how firms could achieve competitive advantage during the outbreak of pandemics.

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