Efficiency of PR in Terms of Sales. Advertorials

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Alexander Hristov ◽  
Keyword(s):  
Direct Contact ◽  
Current Situation ◽  
Communication Tool ◽  
The Impact

The current text focuses on the need to reconsider the understanding of the efficiency of PR activities and to include the impact on sales in it. It is considered that the current situation in the publicity sphere worldwide is very dynamic and specific, and therefore this development enlarges the opportunities. Bearing in mind more direct contact, the efficiency in terms of sales should not be neglected. In this situation, the understanding and the role of advertorials as a communication tool can be reconsidered as well.

scholarly journals Competition in the Georgian banking sector and its impact on the credit policy of commercial banks

2021 ◽  
Vol 342 ◽  
pp. 08003
Author(s):  
George Abuselidze ◽  
Mariam Sharabidze
Keyword(s):  
Interest Rate ◽  
Interest Rates ◽  
Commercial Banks ◽  
Banking Sector ◽  
Current Situation ◽  
Competitive Environment ◽  
Credit Policy ◽  
The Impact ◽  
The Relationship

Based on the role of banking sector in the development of the country’s economy, we consider it important to study the current situation in this sector. The existence of a competitive environment ensures the efficient functioning of the banking sector. The aim of the study is to estimate the competitive environment in the banking sector, to determine the relationship between competition and interest rates. The research is based on the use of different economic models and indexes. Competition in the banking sector is studied on the example of Georgian banking sector, for that we used HHI Net Loans and H-statistic indicators. The study analyses the impact of competition in the banking sector on the net interest income and interest rate in the same sector.

scholarly journals All Supply Chains Don't Flow Through: Understanding Supply Chain Issues in Product Recalls

2008 ◽  
Vol 4 (2) ◽  
pp. 167-182 ◽  
Author(s):  
Marjorie A. Lyles ◽  
Barbara B. Flynn ◽  
Mark T. Frohlich
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Current Situation ◽  
Future Research ◽  
Product Recalls ◽  
Product Recall ◽  
Flow Through ◽  
Research Questions ◽  
The Impact

Our paper conceptualizes and highlights the role of the supply chains in China's product recall problems. We raise questions about the interrelationships of the focal manufacturer and the supplier firms and the consequences of these relationships. We address some of the causes of the current situation, including a discussion of deep supply chains, the importance of relationships, the role of trust and the impact of cultural misunderstandings. We suggest many future research questions to further understand how the supply chain can cause or deter product recalls.

Impact of Electronic Word of Mouth Evaluation on Purchase Intention

2013 ◽  
Vol 3 (2) ◽  
pp. 20-37 ◽  
Author(s):  
Manel Hamouda ◽  
Rym Srarfi Tabbane
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Communication Tool ◽  
Mediating Role ◽  
Internet Users ◽  
Consumer Purchase Intention ◽  
Managerial Implications ◽  
The Impact

This paper examines the impact of exposure to Electronic Word of Mouth (EWOM) on consumer purchase intention. More specifically, the study focuses on the mediating role of attitude towards the product in the relationship between purchase intention and EWOM exposure. To this effect, the study was conducted over a number of 204 internet users who were exposed to online hotel comments. Three distinct linear correlations were used. First, the correlation between the intention to visit the hotel and EWOM evaluation, then a second correlation between attitude towards the hotel and EWOM evaluation and finally, a third multiple regression of purchase intention on both attitude towards the hotel and EWOM evaluation. The obtained results indicated that attitude towards the product is a full mediating variable between purchase intention and EWOM evaluation. The study concludes with managerial implications recommending the use of EWOM as an efficient communication tool.

Intergroup Threat and Outgroup Attitudes

2013 ◽  
Vol 44 (5) ◽  
pp. 311-319 ◽  
Author(s):  
Marco Brambilla ◽  
David A. Butz
Keyword(s):  
Gay Men ◽  
Social Group ◽  
Welfare Recipients ◽  
Intergroup Attitudes ◽  
Social Policies ◽  
Intergroup Threat ◽  
Economic Threat ◽  
The Impact ◽  
General Climate

Two studies examined the impact of macrolevel symbolic threat on intergroup attitudes. In Study 1 (N = 71), participants exposed to a macrosymbolic threat (vs. nonsymbolic threat and neutral topic) reported less support toward social policies concerning gay men, an outgroup whose stereotypes implies a threat to values, but not toward welfare recipients, a social group whose stereotypes do not imply a threat to values. Study 2 (N = 78) showed that, whereas macrolevel symbolic threat led to less favorable attitudes toward gay men, macroeconomic threat led to less favorable attitudes toward Asians, an outgroup whose stereotypes imply an economic threat. These findings are discussed in terms of their implications for understanding the role of a general climate of threat in shaping intergroup attitudes.

Sign in / Sign up

Export Citation Format

Share Document