scholarly journals AN EVALUATION OF IMPACT OF ADVERTISING INTENSITY ON ENTRY MODE CHOICE

2021 ◽  
Author(s):  
Cem KARAYALÇIN
Keyword(s):  
Mode Choice ◽  
Entry Mode ◽  
Advertising Intensity ◽  
Entry Mode Choice

scholarly journals A systematic assessment of empirical research on foreign entry mode

2016 ◽  
Vol 50 (5/6) ◽  
pp. 942-972 ◽  
Author(s):  
Jesper Nydam Wulff
Keyword(s):  
Mode Choice ◽  
Empirical Support ◽  
Entry Mode ◽  
Foreign Market Entry ◽  
Empirical Literature ◽  
Subsidiary Performance ◽  
Content Type ◽  
Systematic Assessment ◽  
Advertising Intensity ◽  
Entry Mode Choice

Purpose The purpose of this paper is to systematically assess the empirical support for central relationships in the empirical literature on foreign market entry mode. The reviewing method overcomes methodological limitations in past reviews. Design/methodology/approach This review provides a systematic assessment of empirical support through a simple quantitative procedure using transparent criteria for article selection. In total, 1,217 statistical tests from 119 studies published in 44 different scientific journals in the period 1997-2013 are examined across a range of dimensions. Findings Findings question the frequent use of commonly used measures (e.g. advertising intensity) and control variables (e.g. firm size) and suggest that statements about the importance of mode choice for subsidiary performance may be premature. Methodologically, this study identifies critical issues with regard to interpretation of interactions and the entry mode choice set. Research limitations/implications This study limits itself to study the direction of relationships and does not analyze effect sizes. Further, future research may benefit from broadening the entry mode choice by extending the use of multiple outcome models as well as implementing the correct interpretational tools when investigating interactions. Originality/value The review is relevant to researchers seeking an overview over the research literature or practitioners interested in the link between mode choice and subsidiary performance.

Governance, privatization and foreign direct investment

2018 ◽  
Vol 9 (4) ◽  
pp. 569-586
Author(s):  
Dongling Cai ◽  
Leonard Fengsheng Wang ◽  
Xiaokai Wu
Keyword(s):  
Social Welfare ◽  
Host Country ◽  
Foreign Firm ◽  
Mode Choice ◽  
Entry Mode ◽  
Mixed Duopoly ◽  
Economic Governance ◽  
Content Type ◽  
Entry Mode Choice ◽  
Optimal Degree

Purpose The purpose of this study is to investigate the interplay between economic governance and privatization, and how these two instruments affect the entry mode choice of the foreign firm and the social welfare of the host country. Design/methodology/approach This study constructs a mixed duopoly model wherein one domestic public firm competes with a foreign firm and investigates the influence of economic governance investment on the domestic government’s optimal degree of privatization choice and the foreign firm’s entry mode choice. Findings This study shows that (1) better economic governance enhances the effect of privatization on output, thus resulting in a lower degree of privatization; (2) the optimal privatization policy of the domestic government is partial privatization irrespective of the foreign firm’s entry mode choice; (3) with optimal investment by the domestic government on economic governance, the optimal degree of privatization is higher under FDI than export, and the host-country welfare is also higher under FDI. In particular, this study demonstrates that better economic governance decreases the threshold of the degree of privatization when the foreign firm switches from export to FDI, implying that better economic governance stimulates the foreign firm to undertake FDI in the host country. Practical implications The findings shed some light on both the mixed ownership reform of the SOEs in China and attracting foreign capital inflow to improve the host country’s social welfare. Originality/value To the best of the authors’ knowledge, this study constitutes the first attempt to build a theoretical framework to explore how the interactions between economic governance and privatization influence the entry mode choice of the foreign firm.

Dimensionalizing international market entry mode choice

1997 ◽  
Vol 13 (1-3) ◽  
pp. 57-87 ◽  
Author(s):  
Angie M. Driscoll ◽  
Stanley J. Paliwoda
Keyword(s):  
Market Entry ◽  
Mode Choice ◽  
Entry Mode ◽  
International Market ◽  
Entry Mode Choice

Foreign Business Environments and Entry Mode Choice

2012 ◽  
pp. 165-181
Author(s):  
Maud Oortwijn
Keyword(s):  
Host Country ◽  
Joint Venture ◽  
Mode Choice ◽  
External Environment ◽  
Entry Mode ◽  
Entry Modes ◽  
Host Countries ◽  
Entry Mode Choice ◽  
Business Studies ◽  
Business Environments

The entry mode choice is at the core of International Business studies (Oortwijn, 2011a). IB research concerns the organization of firm activities across country borders and thus across different cultures and business contexts. These host country differences impact the firm’s way of working internally within the organization and in interaction with the external environment in the host country. Companies can consider a broad range of entry modes to organize across country borders, including partnership, trade, joint venture (JV), and wholly owned enterprise (WOE). The entry mode defines what activities are internalized within the firm and how the firm interacts with the external environment in different host countries.

scholarly journals The Paths of Internationalization of Chinese Innovative Firms

2020 ◽  
Vol 12 (6) ◽  
pp. 2575
Author(s):  
Hongping Du ◽  
Liliana Mitkova ◽  
Na Wang
Keyword(s):  
Developing Countries ◽  
Joint Venture ◽  
Mode Choice ◽  
Entry Mode ◽  
Developed Countries ◽  
Future Research ◽  
Entry Mode Choice ◽  
Market Location ◽  
Wholly Owned Subsidiary ◽  
Entry Speed

Innovative enterprises from emerging markets, such as China, are a group of understudied enterprises, which could generate new and important views on internationalization. Some unique characteristics of Chinese innovative enterprises are creating new ideas that help to a better understanding of entry mode choice, market location choice, and entry speed in the paths of internationalization. Drawing on an unbalanced panel of Chinese innovative enterprises’ outward foreign direct investment (OFDI) event data, we analyzed the tendency of the paths of internationalization of Chinese innovative enterprises and the determining factors that influence the Chinese innovative enterprises’ choice in entry mode, market location, and entry speed. The results show that: (1) Chinese innovative enterprises are more likely to choose developing countries than developed countries. (2) When these firms conduct investment activities in developed countries, the probability rank (from high to low) of entry mode choice is acquisition, along with the wholly-owned subsidiary, exporting and joint venture. When these firms expand the business in developing countries, the entry mode of export is most likely to be chosen and the acquisition is least likely to be chosen. (3) This tendency and paths choice of internationalization in entry mode, market location and entry speed are influenced by the international experience, the multidimensional proximity, psychic distance, internationalization motivation, ownership structure, and innovation ability. Finally, we discuss these contributions and make some suggestions for future research.

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