scholarly journals The Impact of Internal Marketing on the Mental Image of the Tourism Program

2015 ◽  
Vol 7 (3) ◽  
Author(s):  
Salem Ahmad AL-Rhaimi
Keyword(s):  
Mental Image ◽  
Internal Marketing ◽  
The Impact

The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case

2009 ◽  
Vol 13 (4) ◽  
pp. 317-329 ◽  
Author(s):  
Robert Ankomah Opoku ◽  
Nana Atuobi-Yiadom ◽  
Cathryn Serwaah Chong ◽  
Russell Abratt
Keyword(s):  
Service Quality ◽  
Internal Marketing ◽  
Retail Banking ◽  
The Impact

The impact of internal marketing activities on external marketing outcomes

2001 ◽  
Vol 6 (1) ◽  
pp. 61-76 ◽  
Author(s):  
Harvir S Bansal ◽  
Morris B Mendelson ◽  
Basu Sharma
Keyword(s):  
Internal Marketing ◽  
Marketing Activities ◽  
The Impact

THE IMPACT OF INTERNAL MARKETING EFFORTS IN DISTRIBUTION SERVICE OPERATIONS

2006 ◽  
Vol 27 (1) ◽  
pp. 109-137 ◽  
Author(s):  
Scott B. Keller ◽  
Daniel F. Lynch ◽  
Alexander E. Ellinger ◽  
John Ozment ◽  
Roger Calantone
Keyword(s):  
Service Operations ◽  
Internal Marketing ◽  
The Impact

The impact of internal marketing on commercial banks' market orientation

2011 ◽  
Vol 29 (4) ◽  
pp. 308-332 ◽  
Author(s):  
Mohammad Suleiman Awwad ◽  
Djouhara Ali Mohammad Agti
Keyword(s):  
Market Orientation ◽  
Commercial Banks ◽  
Internal Marketing ◽  
The Impact
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