THE IMPACT OF INTERNAL MARKETING EFFORTS IN DISTRIBUTION SERVICE OPERATIONS

2006 ◽  
Vol 27 (1) ◽  
pp. 109-137 ◽  
Author(s):  
Scott B. Keller ◽  
Daniel F. Lynch ◽  
Alexander E. Ellinger ◽  
John Ozment ◽  
Roger Calantone
Keyword(s):  
Service Operations ◽  
Internal Marketing ◽  
The Impact

The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case

2009 ◽  
Vol 13 (4) ◽  
pp. 317-329 ◽  
Author(s):  
Robert Ankomah Opoku ◽  
Nana Atuobi-Yiadom ◽  
Cathryn Serwaah Chong ◽  
Russell Abratt
Keyword(s):  
Service Quality ◽  
Internal Marketing ◽  
Retail Banking ◽  
The Impact

The impact of internal marketing activities on external marketing outcomes

2001 ◽  
Vol 6 (1) ◽  
pp. 61-76 ◽  
Author(s):  
Harvir S Bansal ◽  
Morris B Mendelson ◽  
Basu Sharma
Keyword(s):  
Internal Marketing ◽  
Marketing Activities ◽  
The Impact

scholarly journals The Impact of Low-Carbon Service Operations on Responsible Tourist Behavior: The Psychological Processes of Sustainable Cultural Tourism

2020 ◽  
Vol 12 (12) ◽  
pp. 4943 ◽  
Author(s):  
Shu-Hsien Chang ◽  
R. J. Hernández-Díaz ◽  
Wei-Shuo Lo
Keyword(s):  
Secondary Data ◽  
Service Operations ◽  
Online Reviews ◽  
Cultural Tourism ◽  
Small Island ◽  
Psychological Processes ◽  
Demand Side ◽  
Low Carbon ◽  
Tourist Behavior ◽  
The Impact

This paper explores the impact of low-carbon service operations on responsible tourist behavior within sustainable cultural tourism. A proposed conceptual framework is used to examine this largely ignored situation through the case study of Xiao Liuqiu Island. The small island in Taiwan reveals a previously understudied phenomenon in sustainable island tourism. The psychological processes connecting cultural and cross-cultural experiences with sustainable tourism are explored using primary and secondary data collected through in-depth interviews of domestic tourists and online reviews of foreign tourists, respectively. Data analysis reveals the significant result that sustainable island tourism comprises two important elements: a supply and a demand side of a destination. The supply side describes low-carbon service operations—which include food, lodging, and ecological tourist activities—while the demand side reflects tourist behaviors—expressed through cognition, emotion, and motivation as well as authenticity. In addition, this paper makes an important contribution to management by emphasizing the need for careful attention to tourism psychology, particularly in natural and ecological environments that use tourism as a marketing strategy in cultural ecosystems services (CES).

The impact of internal marketing on commercial banks' market orientation

2011 ◽  
Vol 29 (4) ◽  
pp. 308-332 ◽  
Author(s):  
Mohammad Suleiman Awwad ◽  
Djouhara Ali Mohammad Agti
Keyword(s):  
Market Orientation ◽  
Commercial Banks ◽  
Internal Marketing ◽  
The Impact

scholarly journals Influence of electronic commerce on business performance: Evidence from e-commerce organisations in Harare, Zimbabwe

2017 ◽  
Vol 8 (6(J)) ◽  
pp. 146-152
Author(s):  
Christine Ivy Hurasha, ◽  
Tafara Chiremba
Keyword(s):  
Electronic Commerce ◽  
Business Performance ◽  
Positive Relationship ◽  
Service Operations ◽  
Policy Makers ◽  
Leading Role ◽  
The Government ◽  
The Impact ◽  
The Relationship ◽  
Structured Questionnaire

Abstract: The purpose of the study was to explore the impact of electronic commerce on business performance with specific focus on business organisations in Harare, Zimbabwe. This was achieved through investigating the relationship between e-commerce investment and indicators of business performance such as cost operations, service operations and profit levels. A structured questionnaire was developed and administered to 40 respondents from 10 e-commerce organisations. The study revealed that there was a positive relationship between e-commerce investment and business performance. It was revealed that an investment in e-commerce by organisations in Zimbabwe would increase profit levels, improve service operations and reduce transaction costs. The researchers recommended that organisations that have already adopted e-commerce should raise customer awareness and interest in e-commerce and promote the usage of the technology. They also recommended that policy makers such as the Government must take a leading role in the funding of education and the development of infrastructure in order to encourage more organizations and consumers to participate in e-commerce.Keywords: E-commerce, Business performance, Business organisations, Service operations, Cost operations

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