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2022 ◽  
pp. 171-185
Author(s):  
Abir El Shaban

Aristotle once said, “The soul never thinks without a mental image.” From the author's experience as an ESL program director, ESL instructor, technology coach, and teacher educator, this saying is absolutely true. This chapter reviews an innovative web-based platform and a technology-based approach to teaching called Popplet that can be found at www.popplet.com. Popplet is a mind mapping application and a graphic organizer that allows teachers and students to create visually pleasing graphic organizers that integrate different features such as colors, texts, images, videos, and links to organize and present information. In addition to its use to enhance students' brainstorming, presentation, and discussion techniques, Popplet can also support the students' 21st century skills such as problem solving, critical thinking, and collaboration. This chapter will highlight some of Popplet's important features for teachers who would consider implementing it in their teaching pedagogy in the future.


2021 ◽  
Vol 24 (2) ◽  
pp. 88-97
Author(s):  
Saba Sami Al Ali

Mesopotamian cities were formed sometime during the fourth millennium BCE, and many of them continued to be inhabited as much as 3000 years. While urban characteristics of these cities has been extensively studied, the current article is concerned with exploring the inhabitants' daily experience in the city; a subject that has not been sufficiently explored despite its importance in urban studies. The objective is to expand the understanding of the relation between the ancient city and its occupants. The paper adopts the concept of the City Image as introduced in the seminal work of Kevin Lunch "Image of The City" in investigating aspects of the Mesopotamian city that qualifies it to form a strong mental Image for her citizens, derived from the legibility of its elements and the structure they form. Using a descriptive analytical method in reviewing previous literature, the research first clarifies the shared characters of Mesopotamian cities, and addresses the stature of the city in Mesopotamians' culture. I then specify the five urban elements of the city image as categorised by Lynch; paths, nodes, edges, districts and landmarks, in addition to addressing manifestations of the citizens' urban life in the Mesopotamian city. Afterward, visualization of the citizen's daily experience through the urban fabric of the city is provided, to arrive at a conclusion of the Legibility of the mental image of the Mesopotamian city in the perception of its citizens.


k ta ◽  
2021 ◽  
Vol 23 (2) ◽  
pp. 69-76
Author(s):  
Muhammad Adam

There have been few studies that highlight the use of metaphor in political discourse and election, but none of those studies focus on the election abstention –known in Indonesia as Golput phenomena- and the discussion of the intertwined components in metaphor. This research aims to investigate various metaphor components in the metaphorical description used to describe the abstention during the Indonesian election 2019 within the Conceptual Metaphor Theory (Lakoff and Johnson, 1980). Kovecses (2003) highlighted components of metaphor are also used to examine the essential components of conceptual metaphor in the use. The sources of data were from five foreign media reports that discuss the Indonesian issue of election abstention. The result shows there few essential components that can be revealed behind a metaphor such as the importance of mental image, cultural context, and highlighted elements in metaphor that contribute to the metaphorical function and interpretation


Psych ◽  
2021 ◽  
Vol 3 (4) ◽  
pp. 868-889
Author(s):  
Svetlana Wähnert ◽  
Gisela Müller-Plath

A large body of research suggests that during learning motor skills, focusing on environmental effects of the movement (external focus) generally leads to better performance than focusing on one’s own body (internal focus). The functionality hypothesis states, in contrast, that the superiority of any attentional focus is task dependent. The present study aimed to test the predictions of the latter and searched for underlying mechanisms and task characteristics for one or the other focus being more functional. In Experiment 1, we examined whether the internal focus is superior in a difficult body-oriented balance task. In Experiment 2, we added visual feedback and investigated whether this would enhance the functionality of the external focus. In both experiments, the participants stood one-legged on a balance board and had to shift their centre of pressure (COP) to predefined target points. Per instruction, they were asked to interpret their attentional focus on the COP as either internal (the sole of the foot) or external (the platform). In Experiment 1, the external focus was induced through a mental image. The internal focus group performed significantly better, thereby supporting the functionality hypothesis. In Experiment 2, the COP was dynamically visualized on a screen. The internal focus superiority vanished. We suggest that the internal focus is more functional in motor-learning situations that provide more effect information through body-internal senses than through body-external senses. In these cases, the external focus hampers learning because it is associated with additional cognitive load.


ملخص: هدفت الدراسة إلى معرفة دور أخلاقيات التسويق بأبعادها (الصدق والأمانة، المسؤولية، العدالة، المواطنة) في تعزيز الصورة الذهنية لمستخدمي شركة جوال بقطاع غزة، وقد استخدم الباحثان المنهج الوصفي التحليلي، وتكون مجتمع الدراسة من جميع مستخدمي شركة جوال، وكانت الاستبانة أداة جمع البيانات، وتم تطبيق أسلوب العينة العشوائية الطبقية، وبلغت عينة الدراسة 384 مبحوثاً وكانت نسبة الاسترداد 66.4% وحللت البيانات باستخدام برنامج SPSS الاحصائي، وكان من أهم النتائج أنه توجد علاقة ارتباطية قوية إيجابية بين أخلاقيات التسويق (الصدق والأمانة، المسؤولية، العدالة، المواطنة) وتعزيز الصورة الذهنية لمستخدمي شركة جوال، واتضح أن هناك درجة موافقة متوسطة بنسبة 59.90%، على أخلاقيات التسويق لدى شركة جوال، وأيضاً درجة موافقة متوسطة للصورة الذهنية لدى مستخدمي شركة جوال بنسبة 61.30%. الكلمات المفتاحية: أخلاقيات التسويق، الصورة الذهنية. Abstract The study aimed to know the role of marketing ethics with its dimensions (verity, honesty, responsibility, justice, citizenship), In enhancing the mental image of Jawwal users in the Gaza Strip, The researchers used the descriptive analytical method, The study population consists of all Jawwal users, questionnaire was the main tool for data collection, Stratified random sample method was applied , and the study sample was 384 ‎ respondents, The recovery rate was 66.4%, the data was analyzed using SPSS statistical program, one of the most important results was that there is a strong positive correlation between marketing ethics, (verity, honesty, responsibility, justice, citizenship), and enhance the mental image of Jawwal users, and an average approval level of 59.90% was found on Jawwal’s marketing ethics. Also, the average approval of the mental image of Jawwal users by 61.30%. Keywords: marketing ethics, mental image.


Target ◽  
2021 ◽  
Author(s):  
Eugenia Kelbert

Abstract This article re-evaluates the theoretical import of networks of signification, one of Antoine Berman’s twelve deforming tendencies in translation. Taking Jane Eyre as a case study, the article considers character description as an example of a Bermanian network and traces the physical appearance of the novel’s characters across its six Russian translations. Character description represents a network that is traceable, depends on the reader’s ability to construct a visual mental image over the course of a narrative, has a tangible impact on characterisation, and remains relevant throughout a novel. It thus offers a concrete illustration of the relevance of networks of signification as a model for the systemic interpretative potential of translation variation. This analysis paves the way for further study of Bermanian networks and the ultimate integration of this concept in translation practice.


2021 ◽  
Vol 3 (2) ◽  
pp. 1-11
Author(s):  
Berlin Sibarani

The objectives of this study were to describe the exposure of references in Elementary English textbooks. This study revealed that 96% in the attempt to teach the students the reference as the semantic properties of the objects. No systematic and organized attempts to expose the references which enable the students to develop their mental image critically and systematically. Exposure of senses is also found in the textbook although their occurrences are very few and limited in terms of number (4%) and types of sense. The sense exposed in the textbook is limited to attributes of various objects having the same expression and proper names. Systematic and purposeful organizations of this exposure are not found either. This might be caused by the lack of knowledge of the textbook writer about the semantic properties of objects (nouns), their relationship with the mental image development of the students. For better exposure of meanings of objects (nouns) in English textbooks, theories of reference and sense and other semantic properties of meaning must be taken into account. Keywords: reference, sense, elementary, mental image, textbook


Author(s):  
Rajaa Radwan Hillis Rajaa Radwan Hillis

When Charles Dickens wrote Oliver Twist in the 1830s, poverty and crime were huge problems in London. To highlight these problems throughout his novel, the author used various literary techniques to create an interaction between the reader and the text in which text can have multiple meanings that can shift over the time.  Thus, he uses symbols to evoke a range of additional meaning and significance. His purpose is to get the reader’s attention to construct meaning as the plot progress to what he intends to communicate about innocent individuals or villainous ones. Symbolism, irony, and satire were among the tools he used in his work. They work together to convey a deeper embedded meaning to cast suggestions about the development of the novel to emphasize the point the author seeks to stress throughout the novel. Drawing upon the importance of literary devices in unfolding the thematic concerns of the novel, this paper seeks to run an in-depth analysis of how symbolism played a vital role throughout Oliver Twist. The paper argues that through symbolism, the author channels meaning in Oliver Twist to develop the thematic concerns of the novel in creative ways to shape the reader’s response and to create a strong bond between the reader and the text. The paper argues that literary symbolism in Charles Dickens’s novel is based on evoking the mental image in the reader’s mind to structure meaning through his/her interaction with the text and then shaping his response according to his/her experience. It also creates a strong bond between the reader and the text.


2021 ◽  
Vol 20 (5) ◽  
Author(s):  
Hassabo Ahmed Hassabo Adam ◽  
Mohamed Siddig Mohamed Salih

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