Marketing plan as a tool in marketing management process

2015 ◽  
Vol 9 (1) ◽  
pp. 209-216
Author(s):  
Alicja KRZEPICKA
Keyword(s):  
Marketing Management ◽  
Marketing Plan ◽  
Management Process

scholarly journals A THEORETICAL APPROACH TO THE TOURISM BUSINESSES MARKETING PLAN AND MANAGEMENT PROCESS

2014 ◽  
Vol 4 (2) ◽  
pp. 580-583
Author(s):  
Yakup DURMAZ ◽  
Belma KuleoÄŸlu
Keyword(s):  
Theoretical Approach ◽  
Management Practices ◽  
Marketing Plan ◽  
Management Process ◽  
Marketing Area ◽  
Profit Rates

The aim of this study was to identify the importance of marketing plan and management practices at tourism businesses. To perform of this aim, the literature was searched and some related studies which  published at the marketing area were used. According to the results of the study, it was found that marketing plan and its management process is an important factor increasing both sales and profit rates at tourism busienesses.

scholarly journals Organization of Marketing Activities of Industrial Enterprises in Modern Business Conditions

2020 ◽  
pp. 139-145
Author(s):  
I. Fomichenko ◽  
◽  
O. Kondratenko ◽  
T. Rudenko ◽  
M. Brant ◽  
...  
Keyword(s):  
Management System ◽  
Systematic Approach ◽  
Marketing Management ◽  
Management Process ◽  
Marketing Activity ◽  
Industrial Enterprises ◽  
Modern Business ◽  
Marketing Activities ◽  
Innovative Tool ◽  
Business Conditions

The article considers topical issues of organization of marketing activities at industrial enterprises. The reasons for the need to implement and use methods and tools of modern marketing are indicated. The components and separate functional tasks of marketing activity at industrial enterprises are given. The stages of formation of the marketing management system of the enterprise are revealed. It is noted that a systematic approach to marketing management of the enterprise involves the use of marketing tools in the management process. The main elements of the marketing management system of the enterprise are investigated. Peculiarities and forms of manifestation of peculiarities of marketing activity organization at industrial enterprises in modern market conditions are revealed. 3D-marketing as an innovative tool of marketing activity is singled out, the spheres of its application, advantages of use, and also characteristic differences from traditional marketing are resulted.

Organizational strategic marketing management: Critical analysis of the marketing strategies / practices currently employed by the Water Resources Commission, Ghana, indicating challenges and opportunities.

2021 ◽  
Vol 9 (3) ◽  
pp. 140-156
Author(s):  
Francis Kwadade-Cudjoe
Keyword(s):  
Performance Indicators ◽  
Critical Analysis ◽  
Marketing Strategies ◽  
Marketing Management ◽  
Capital Outlay ◽  
Strategic Marketing ◽  
Marketing Plan ◽  
Target Market ◽  
Challenges And Opportunities ◽  
Marketing Position

Strategic marketing management is the implementation of an organization’s marketing mission through focused processes to get the most out of existing marketing plan and to identify target customers. Again, it is to help the discovery of other marketing opportunities for the organization to transform plans into reality. The marketing plan should outline the marketing strategy of the organization for the coming year, quarter or month. A typical business marketing plan should include: overview of the marketing and advertising goals, description of the current marketing position, timeline of when tasks within the strategy will be completed, key performance indicators to be tracked, and description of the target market and customer needs. When an organization adopts this approach to market its products / services to customers / consumers, there is a strong expectation of success for the organization. The initial capital outlay pumped into businesses is normally huge, and this should not be made to go waste. However, most organizations gloss over this important point and put out mediocre plans and strategies to managing their businesses. Business wo/men should project their businesses from a better marketing angle with good competitive strategy to enable them achieve competitive advantage.

Marketing Information Systems: A New Dimension for Marketing Research

1968 ◽  
Vol 32 (3) ◽  
pp. 19-23 ◽  
Author(s):  
Richard H. Brien ◽  
James E. Stafford
Keyword(s):  
Information Systems ◽  
Systems Approach ◽  
Marketing Research ◽  
Marketing Management ◽  
Management Process ◽  
Information Flows ◽  
Traditional Marketing ◽  
Marketing Information ◽  
The Relationship

The application of the systems approach to marketing management promises to breathe new life into marketing research. In this article the authors present their views of the relationship between decision-information flows and the management process in marketing, and state the case for expanding traditional marketing research into “marketing information systems.”

scholarly journals European traditional food producers and marketing capabilities: An application of the marketing management process

2009 ◽  
Vol 3 (5-6) ◽  
pp. 41-46 ◽  
Author(s):  
A. Banterle ◽  
A. Cavaliere ◽  
S. Stranieri
Keyword(s):  
Cluster Analysis ◽  
Market Orientation ◽  
Great Part ◽  
Marketing Management ◽  
Traditional Food ◽  
Management Process ◽  
Marketing Capabilities ◽  
Organisational Capacity ◽  
And Control ◽  
Management Capabilities

The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republic and Hungary was used in the analysis. Cluster analysis was applied to find the different levels of market orientation of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the sample, confirming the evidence found in economic literature concerning SMEs. Nevertheless, cluster analysis outlined a group of firms with good marketing capabilities and market oriented, and these represent a great part of the sample (40%). With regard to the stages of the marketing management process, the most problematic are those of planning and implementation, and control and evaluation, highlighting the difficulties SMEs encounter in carrying out coordinated marketing; which appears to be generally characterised by poor organisational capacity.

scholarly journals Influence of internal factors on the marketing management process

2019 ◽  
Vol 2 (59) ◽  
pp. 135-143
Author(s):  
O. O. Sosnovska ◽  
◽  
O. H. Khamula ◽  
O. R. Yarema ◽  
◽  
...  
Keyword(s):  
Marketing Management ◽  
Management Process ◽  
Internal Factors

scholarly journals Marketing Plan Competition For Experiential Learning

2011 ◽  
Vol 4 (12) ◽  
pp. 51-60
Author(s):  
Emin Civi ◽  
Elif S. Persinger
Keyword(s):  
Experiential Learning ◽  
Real Life ◽  
Marketing Management ◽  
Marketing Plan ◽  
Teaching Techniques ◽  
Learning Opportunity ◽  
Student Teams ◽  
Apply Theory ◽  
Traditional Lectures

Many students find traditional lectures, routine memorization, and restatement of facts and terms tedious and boring (Munoz and Huser, 2008). This requires professors to employ a variety of teaching techniques, for example, live case classroom projects. Such an experiential learning opportunity encourages students to become involved with the materials they are attempting to learn by requiring them to apply theory to real-life situations where ambiguity, change, and risk exist (Lewis and Williams, 1994). This paper presents an assessment of a semester long marketing plan competition, which was incorporated into the Marketing Management Course. The competition required all student teams to deal with the assigned client and compete with each other to produce the winning marketing plan. Student feedbacks indicated they enjoyed the experiential learning opportunity and the competition format.

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