PERKEMBANGAN INOVASI PRODUK TERHADAP KEGIATAN PEMASARAN DALAM RUANG LINGKUP MASA PANDEMI COVID 19

In Indonesia, there is a wide variety of product innovations related to activities carried out by the community by promoting the marketing process. This development is also related to the matters of companies that compete with various innovations in developing their business to be more advanced. In a business, a lot of considerations are needed so that the profit or profit obtained is more than the capital spent but the quality is still prioritized. One of them is in marketing research which is a place for providers of products or goods to be traded. Market and Marketing Aspects are needed so that the buying and selling process can run smoothly and for transactions. It can be seen how vital the Market and Marketing Aspects are in a business. Where in a business this aspect is the most essential aspect. Market and Marketing Aspects are used in marketing methods in which you can find out how much demand there is so that the business runs properly. Many competitors that occur in the market make a study of the marketing aspects necessary to reduce things that can harm the company. The right marketing position will make the company get the desired profit. In marketing research, also states that there are various methods that can be used in society to support the economy by prioritizing innovative products, but problems in product innovation must be constraints with business capital and advantages or disadvantages, with the COVID-19 pandemic problem with the industrial sector experiencing a decline. Which is very drastic, thereby reducing the innovation that will be carried out.

Organizational strategic marketing management: Critical analysis of the marketing strategies / practices currently employed by the Water Resources Commission, Ghana, indicating challenges and opportunities.

Strategic marketing management is the implementation of an organization’s marketing mission through focused processes to get the most out of existing marketing plan and to identify target customers. Again, it is to help the discovery of other marketing opportunities for the organization to transform plans into reality. The marketing plan should outline the marketing strategy of the organization for the coming year, quarter or month. A typical business marketing plan should include: overview of the marketing and advertising goals, description of the current marketing position, timeline of when tasks within the strategy will be completed, key performance indicators to be tracked, and description of the target market and customer needs. When an organization adopts this approach to market its products / services to customers / consumers, there is a strong expectation of success for the organization. The initial capital outlay pumped into businesses is normally huge, and this should not be made to go waste. However, most organizations gloss over this important point and put out mediocre plans and strategies to managing their businesses. Business wo/men should project their businesses from a better marketing angle with good competitive strategy to enable them achieve competitive advantage.

CORONAVIRUS PRIORITIES IN MARKETING MANAGEMENT OF MICROENTERPRISES IN THE HOSPITALITY FIELD

The article summarizes experience in determining the essential characteristics of the hospitality industry. The modern realities of functioning of microenterprises in the field of hospitality in the conditions of the COVID-19 pandemic are considered. The priority functions in marketing management of the hospitality microenterprise are formulated. The theoretical understanding of concepts is specified: marketing position, marketing process and marketing technology. Coronavirus priorities in the management of marketing of a microenterprise in the field of hospitality are identified on the basis of a description of the state of the problem. A business model for a microenterprise in the hospitality sector is proposed. Methodological bases of formation of system of marketing management are developed. It is concluded that one of the conditions for ensuring the competitiveness of the hospitality industry in the post-coronavirus world should be the adoption of emergency measures to preserve the economic potential of microenterprises.

Towards Question on Linguistic Approach to Search Engine Optimization: Clustering, Collocation, Grams

The article is devoted to the problem of search engine optimization in the context of nowadays reality. Linguistics can become one of the main instruments to improve its marketing position of the web-product so the linguistic approach to the search engine optimization acts as the modern and effective mechanism. The task of search engine optimization is to achieve the most effective promotion of the site in the search engines while preserving the most possible naturalness of the text. Now the topic of the so-called over-optimized texts is becoming especially urgent. One of the ways of the search engine optimization of a site can be clustering as an automatic search and detection of semantically similar groups of files among a predetermined number of files. Also the method of collocations is an extremely topical linguistic method for solving problems of search optimization. Philological science also offers the developers a method close to the method of collocations - sthe gram-method. The linguistic approach to search engine optimization obviously allows us not only to increase the effectiveness of SEO in terms of the results obtained, but also to facilitate and accelerate the development processes and ultimately the business processes.

Strategi Pemasaran Pertunjukan Jakarta Simfonia Orchestra

Keberadaan sebuah kelompok orkestra simfoni membutuhkan beberapa faktor, selain sumber daya manusia yang bagus juga diperlukan strategi pemasaran yang tepat. Posisi pemasaran dalam hal ini bisa disebut sebagai perantara antara kelompok orkestra simfoni dengan penonton dalam melakukan transaksi untuk memuaskan kebutuhan dan keinginan penonton. Karena itu, setiap manajemen orkestra dituntut untuk berpikir kreatif dan strategis untuk menjaga keberlanjutan kelompoknya. Peneliti an ini bertujuan menganalisa pemasaran yang dilakukan oleh Jakarta Simfonia Orchestra dengan teknik SWOT dari faktor lingkungan internal dan eksternal yang dihadapi oleh pengelola JSO selama ini. Metode yang digunakan adalah metode kualitatif deskriptif melalui teknik wawancara mendalam terhadap 6 narasumber dan observasi serta didukung dengan data kuantitatif dari survei 100 penonton JSO yang diambil dalam dua pertunjukan. Secara spesifik sebagai studi awal analisis di dalam penelitian ini mendeskripsikan produk, tempat, harga, dan promosi. Hasil dari penelitian ini adalah rekomendasi untuk membuat pertunjukan terjadwal dalam satu tahun, pengelola an penonton yang berkelanjutan dengan membuat wadah keanggotaan penonton tetap, dan memberikan perhatian lebih kepada penonton dari anggota jemaat, serta membuat program yang menarik dengan sering mendatangkan musisi internasional. The existence of a symphony orchestra groups requires several factor. In addition to good human resources, appropriate marketing strategies are also required. Marketing position in this case can be called as an intermediary between symphony orchestra group and the audience in the transaction to satisfy the need and desires of the audience. Therefore, ev ery orchestra management is required to think creatively and strategically in maintaining the sustainability of its group. This study aims to analisys the marketing conducted by Jakarta Simfonia Orchestra with SWOT technique from internal and external environment factors faced by JSO manager so far. The method used is descriptive qualitative method trhough indepth interview technique to 6 resource person and observation. This study is also suported by quantitatif data from survey 100 JSO audiences taken from two perfomances. As an initial study, the analisys in this study specifically d escribes the product, place, price, and promotion. The results of this studsy shows that a schedule one-year performance, an ongoing permanent audience membership management, special attention given to the audience of the congregation members, and managing interisting program by involving internasional musicians are recommended as the marketing strategy of the Jakarta Simfonia Orchestra groups.

Fenomena Perkembangan ICT dan Media Cetak

<p align="center"><strong>ABSTRAK</strong><strong></strong></p><p><strong> </strong>Berdasarkan hasil analisis data sekunder disimpulkan bahwa terkait fenomena <em>strukturasi</em>, Jakob Oetama menjadi <em>the prime</em> <em>social agent </em>dalam struktur KKG. Dalam konteks teori ekonomi poliTIK, terkait dengan struktur KKG, maka Jacob Oetama menjadi <em>the prime</em> <em>social agent </em>yang<em> </em>tetap dipertahankan dalam struktur KKG dengan gaya kepemimpinannya yang <em>manajemen kolektif</em> sehubungan ketidaksiapan para agen lainnya menerima suksesi. Berkaitan fenomena <em>spasialisasi</em> maka perkembangan TIK<em> </em>memiliki aspek positif dan negatif bagi media. Fenomena spasialisasi ini di sisi lain bisa pula menjadi indikasi bahwa <em>the prime social agent</em> dalam struktur KKG dalam sedikit hal yang relatif bersifat <em>force major</em> ternyata bisa juga terpengaruh oleh struktur eksternal (perkembangan TIK). Kebijakan spasialisasi melalui konvergensi media sekalipun masih rugi namun tetap dipertahankan para <em>the prime social agent</em><em> di dunia termasuk </em>di struktur KKG karena dinilai dapat menguatkan posisi <em>marketing</em> mereka dan di masa mendatang diyakini semakin membaik. Namun optimisme tersebut bisa terganggu juga dengan munculnya fenomena spasialisasi yang muncul dari anggota masyarakat sejalan dengan perkembangan teknologi <em>gadget</em> seperti melalui pemunculan berbagai sistem operasi yang ada kini (I OS, Android OS atau Microsoft OS).</p><p> </p><p align="center"><strong><em>Abstract</em></strong></p><p><em>Based on the analysis of secondary data concluded that the related phenomenon of structuration, Oetama become the prime social agent in KKG structure. In the context of the theory of political economy, associated with the structure of KKG, then Jacob Oetama become the prime social agent will be retained in the structure KKG in the style of leadership of collective management in respect of the unpreparedness of the other agent receives succession. This spatialization phenomenon, on the other hand, it could also be an indication that the prime social agent in KKG structure in terms of a relatively little force major nature it can also be affected by external structure (development of ICT). Spatialization policy through media convergence, though still a loss, but maintained the prime social agent in the world including KKG structure as assessed can strengthen their marketing position in the foreseeable future and is believed to be getting better. However, such optimism may be disturbed also by the emergence of the phenomenon of spatialization arising from members of the public in line with developments in technology gadgets such as through the appearance of a variety of operating systems that exist now (I OS, Android OS or Microsoft OS).</em><em></em></p>

Local Market Economics: Brand Analysis in the Market

The purpose of the study was to provide an overview of the present situation of the Colgate toothpaste brand in comparison with other brands on the market such as Forhans, Macleans, and others. The trust for the brand in the market provides an opportunity to examine different theoretical and practical propositions. In this research Customers segmental differences in the use of intrinsic and extrinsic product cues (physical quality, design, brand name, and price) on consumers evaluations and purchase intentions for an apparel product in Karachi market are investigated. Our findings revealed that design, brand, taste, flavor, performance, promotion were product attributes that impact product evaluations and marketing position. However, design, brand name, and performance were the main factors in attracting the customers.