Strategies for Visualizing Cultural Capital
This chapter examines the ways in which the portrait was utilized as a tool for social change as it presented the accumulation of knowledge, skills, and consciousness of Chicago’s black entrepreneurs and became a distinctive form of cultural capital. Positioning themselves as models for emulation, Robert S. Abbott, Jesse Binga, and Anthony Overton generated public campaigns that visualized the dignity, style, and progressiveness essential to the conceptualization of the New Negro. They worked to establish an ethic of representation that countered the unconscionable effacement of civil rights. By patronizing African American artists and publishing their portraits in Chicago’s burgeoning black press, they lent their likenesses toward the formation of a modern collective black identity.