If $f : S' \to S$ is a finite locally free morphism of schemes, we construct a symmetric monoidal "norm" functor $f_\otimes : \mathcal{H}_{\bullet}(S')\to \mathcal{H}_{\bullet}(S)$, where $\mathcal{H}_\bullet(S)$ is the pointed unstable motivic homotopy category over $S$. If $f$ is finite étale, we show that it stabilizes to a functor $f_\otimes : \mathcal{S}\mathcal{H}(S') \to \mathcal{S}\mathcal{H}(S)$, where $\mathcal{S}\mathcal{H}(S)$ is the $\mathbb{P}^1$-stable motivic homotopy category over $S$. Using these norm functors, we define the notion of a normed motivic spectrum, which is an enhancement of a motivic $E_\infty$-ring spectrum. The main content of this text is a detailed study of the norm functors and of normed motivic spectra, and the construction of examples. In particular: we investigate the interaction of norms with Grothendieck's Galois theory, with Betti realization, and with Voevodsky's slice filtration; we prove that the norm functors categorify Rost's multiplicative transfers on Grothendieck-Witt rings; and we construct normed spectrum structures on the motivic cohomology spectrum $H\mathbb{Z}$, the homotopy $K$-theory spectrum $KGL$, and the algebraic cobordism spectrum $MGL$. The normed spectrum structure on $H\mathbb{Z}$ is a common refinement of Fulton and MacPherson's mutliplicative transfers on Chow groups and of Voevodsky's power operations in motivic cohomology.
On the rational motivic homotopy category
