scholarly journals Tailoring persuasive technology: A systematic review of literature of self-schema theory and transformative learning theory in persuasive technology context

2019 ◽  
Vol 13 (3) ◽  
Author(s):  
Piiastiina Tikka ◽  
Harri Oinas-Kukkonen
Keyword(s):  
Transformative Learning ◽  
Behaviour Change ◽  
Support Systems ◽  
Systems Design ◽  
Schema Theory ◽  
Persuasive Technology ◽  
Design Matrix ◽  
Computer Environment ◽  
Self Schema ◽  
Persuasive Systems

Groundwork for understanding persuasion in human behaviour change through the human-computer environment has been laid by the socio-psychological paradigm and theories, and an acknowledged key element in behaviour change is the role of attitude in the intention-behaviour gap. The said gap is explored in the present paper by means of a systematic literature review of how theories of self-schema and transformative learning have been used thus far in researching behaviour change support systems. Tailoring content and persuasive strategies to some end-user traits is an acknowledged avenue in the persuasive technology field, but what identifiable traits beyond needs, interests, personality, or context can be identified and used in the pursuit of systems that are increasingly more relevant to their users? Various databases were searched for peer-reviewed articles, and the research contributions were analysed against the Persuasive Systems Design Model and Outcome/Change Design Matrix. The results show that neither theory has been used extensively for researching behaviour change support systems; yet, a closer look at the records offers feasible approaches for addressing the intention-behaviour gap. Both SST and TLT emerge as worth investigating as regards identifying and influencing attitude and self-perception level factors in persuasion.

GENDER AS SCHEMATIC CATEGORY: A ROLE CONSTRUCT APPROACH

1996 ◽  
Vol 24 (1) ◽  
pp. 53-73 ◽  
Author(s):  
Linda J. Skitka ◽  
Christina Maslach
Keyword(s):  
Individual Differences ◽  
Gender Role ◽  
Social Perception ◽  
Schema Theory ◽  
Gender Schema ◽  
Natural Categories ◽  
Three Samples ◽  
Agency And Communion ◽  
Self Schema ◽  
Related Trait

This study was designed to examine the hands of unprimed constructs people use in an openended social perception task (Kelly Rep Test, Kelly, 1955). Three samples of subjects used their own natural categories or person schemes in judgments of familiar others. Results indicated that whereas the most prevalently used constructs with familiar others are best described as idiosyncratic, gender related trait sets of Agency and Communion were used widely by most subjects, with some individual differences associated with gender role. Masculine and Feminine subjects used constructs consistent with their own gender role (Agency and Communion, respectively) more than gender role inconsistent constructs (Communion and Agency, respectively), or constructs unrelated to gender Androgynous subjects were equally likely to use Agentic and Communal categories when describing others, and used gender-related categories overall more than Undifferential subjects. Results are discussed in relationship to gender schema and self-schema theory predictions.

scholarly journals State of Art of the Persuasive Technology using Social Media for Behaviour Change in Malaysia

2021 ◽  
Vol 6 (SI6) ◽  
Author(s):  
Mohammad Syukran Kamalruzzaman ◽  
Sharkawi Che Din ◽  
Anuar Mohd Yusof ◽  
Nik Atilla Atasha Shamsuddin
Keyword(s):  
Social Media ◽  
Behaviour Change ◽  
Publishing House ◽  
Behavioural Change ◽  
Persuasive Technology ◽  
Future Research ◽  
Behavioural Changes ◽  
International Publishing ◽  
Behaviour Changes ◽  
Open Access Article

Persuasive technology is an evolving form of behaviour change agent that is becoming more popular with the emergence of social media. In 2020, 81% of Malaysian are active social media users who contribute to the escalation of behavioural changes using online platforms. This paper provides a verifiable review of 10 years of persuasive technology using social media for Malaysian healthcare and behavioural changes with the concern to (1) reviewing the effectiveness of persuasive technology using social media to behaviour changes, (2) outlining the technology methods, research methods, strategies, theories and targeted behaviour (3) stating the issues regarding the studied persuasive technologies and (4) highlighting the future research recommendation. Keywords: Persuasive technology, behavioural change, social media eISSN: 2398-4287 © 2021 The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI6.3035

scholarly journals State of the art in persuasive systems design

2015 ◽  
Vol Volume 4, Number 1, Special... (Special Issue...) ◽  
Author(s):  
Anthony Foulonneau ◽  
Gaëlle Calvary ◽  
Eric Villain
Keyword(s):  
State Of The Art ◽  
Systems Design ◽  
Grand Challenge ◽  
Nouvelles Technologies ◽  
Societal Challenges ◽  
Persuasive Technologies ◽  
International Audience ◽  
Persuasive Systems Design ◽  
Persuasive Systems ◽  
Systems Studies

International audience By their ability to change person's behaviors and attitudes, persuasive technologies appear as promising for overcoming societal challenges. They are based on theories and models from cognitive psychology and social psychology. The earlier works on persuasive technologies, by Fogg, identified many persuasive principles to influence user's behaviors and attitude, and thus useful for building persuasive systems. Studies on persuasive technologies also bring design methods, architectures, persuasive interfaces, and experimentation in numerous domains. The grand challenge is now to adapt persuasion to the complexity and versatility of each individual, thereby maximizing the persuasive effectiveness. We still have to build plastic persuasive technologies. Les technologies persuasives, par leur capacité à agir sur le comportement et les attitudes des individus, sont une piste prometteuse dans de nombreux domaines, comme pour le traitement des grands défis sociétaux (ex : santé, environnement, …) ou le marketing (ex : inciter l’adoption d’un service, …) qui se présentent à nous. Elles s’appuient sur des résultats obtenus en psychologie cognitive et sociale lors des dernières décennies. Les travaux sur la persuasion technologique, initiés par Fogg à la fin des années 90, ont permis d’identifier de nombreux principes de persuasion sur lesquels les nouvelles technologies peuvent s’appuyer pour influencer le comportement de leurs utilisateurs. Ces travaux ont aussi permis de mettre en œuvre des méthodes de conception, des interfaces persuasives et d’expérimenter la persuasion technologique dans des domaines variés. Le plus grand défi reste maintenant d’adapter la persuasion à la complexité et à la variabilité intra-individuelle et interindividuelle, à la versatilité de chaque individu pour optimiser l’efficacité persuasive. Il nous reste à construire des technologies persuasives plastiques.

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