Gendered personality traits and entrepreneurial intentions: insights from information technology education

PurposeEntrepreneurial intention of students is frequently used in entrepreneurship research as an indicator of creativity, innovativeness and entrepreneurial mindset. The entrepreneurship courses offered by engineering disciplines do not always have the expected outcomes, while differences are observed on students' entrepreneurial intention. These differences sometimes stem from the stereotypical beliefs about entrepreneurship, in favor of masculinity. Although these anachronistic perceptions gradually fade in the society, personality traits attributed to “traditional” gender schemas still have an impact on students' career choices, especially in academic fields considered “masculine,” such as information technology. The purpose of this paper is to examine the impact of gender-typed personality (GTP) on students' entrepreneurial intentions (EI) and identify differences between genders.Design/methodology/approachThe impact of GTP traits on students' entrepreneurial intention is examined using gender schema theory and the theory of planned behavior (TPB) based on a sample of 321 university students of information technology. Structural equation models are used for the investigation of causal effects and group differences.FindingsThe results indicate significant interaction of GTP traits on the EI for both male and female students. However, no significant differences were found in the perception of gender schemas between males and females, which clearly suggests that the attribution of these traits to a specific gender nowadays is false.Originality/valueThe results offer convincing explanation of the differences observed in EI between the two genders and have both theoretical and practical implications for entrepreneurship education.

A “Burlesque Queen in Bobby Socks”: Domesticity, Criminality, and Suspense in Charles Williams’s Noir Fiction

This article proposes that Charles Williams’s mid-twentieth-century noir fiction reshapes post-war representations of gender roles and paves the way for various renditions and developments of noir. Williams’s works are narratives of transgression meeting domesticity, crime meeting docility, and cunning meeting conformity; they portray a deadly recipe that comprises different, even conflicting ingredients of a fusion between domesticity, crime, and suspense. By examining the recurring figure of the criminal housewife in his work, especially Hell Hath No Fury (1953), this article argues that Williams brings forth a complex and subversive gender schema to trouble both the creed of domesticity popular in the 1950s and the stereotyping of the lethal seductress prevalent in noir fiction. By so doing, Williams’s noir not only brings the transgression of women to the fore but also displays a compelling picture of post-war gender roles in the US under McCarthyism.

Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender

PurposeUsing three theoretical lenses − organismic integration theory (OIT), theory of values-belief-norm (VBN) and gender schema theory (GST) − this study aims to examine the effect of environmental factors (environmental attitude, environmental concerns, perceived environmental responsibility and peer influence) on consumers' intentions to purchase eco-friendly athletic wear.Design/methodology/approachA sample of n = 380 Pakistani consumers was used to test hypothesized relationships. Data were analyzed through the partial least square structural equation modeling (PLS-SEM) technique using SmartPLS version 3.3.3.FindingsFindings suggest that environmental attitude, environmental concerns, perceived environmental responsibility and peer influence are positively associated with green purchase behavior. The moderating effects of individual green values were found statistically significant between peer influence and green purchase behavior. The data further revealed that the effect of environmental attitude, environmental concerns, peer influence and perceived environmental responsibility on green purchase behavior varies across the gender.Originality/valueThis research is one of the first attempts to explore the effect of environmental motivational factors on consumers' intentions to purchase eco-friendly athletic wear using theories of OIT, VBN and GST. This study employs advanced analytical methods to perform multi-group analysis and establish the predictive relevance of the model, using PLS-SEM in sports management and marketing context.

Dapat, kita: Representations of the Schema of Heteronormativity and the Visibility of Abuse in Domestic Violence

Barangay Violence Against Women (VAW) Desk officers are the frontliners in the provision of services to a victim/survivor of domestic violence. They are the first persons that a woman encounters, and they determine whether her truth claim identifies her as domestic violence case, thereby enabling her to access State-provided services and interventions. Thus, it is important to inquire into the Desk officers’ worldviews and beliefs, also called schemas, and how these influence the ways they communicate and interact with the victim/survivors they encounter daily in their work. Guided by gender schema theory, this study examines the drawings of the VAW Desk officers—and the ecology of images that accompany these drawings—to delve into their cognitive constructions of the gendered nature of domestic violence. Two dominant schemas emerge from this examination: the schema of heteronormativity (dapat), and the schema of the necessary visibility of domestic violence (kita). These schemas govern the Desk officers’ everyday judgments and decision making, and inform the ways they communicate with domestic violence victim/survivors.

Understanding the Gender Gap in Sports through a socio-environmental lens.

The issue of low levels of women’s participation in the sports has always been a key global issue. The discipline of sport psychology allows for a psychological interpretation of reasons to why this is the unfortunate case. The main focus in sport psychology lies upon the concepts of gender stereotyping. This research paper will explore the socio-environmental approach: through gender schema and parental involvement; and the biological approach: through the understanding of various concepts regarding hormones and evolution. Both these approaches help explain why this difference of participation levels exist between the two biological genders.

Feminine Identity in Refined Male and Female Characters of Wayang Kulit Kelantan

Wayang Kulit Kelantan is one of the traditional theatre performance that holds unique identity. This shadow play performance uses gambalan (shadow puppet) to depict the characters from the Hikayat Seri Rama (a repertoire of Wayang Kulit Kelantan). There are two main characters in Wayang Kulit Kelantan, which are refined characters and rough characters. This research focuses only on the similarity in identity of the refined characters which encompass high percentage of feminine traits. The discussion in this paperwork only focuses on two refined characters which are Seri Rama and Siti Dewi. This discussion is structured based on Gender Schema Theory by Bem, through the application of Bem Sex-Role Inventory as the tool to determine the feminine traits that exist in these refined characters. With the use of this inventory, it is discovered that all three of these characters have high percentage of feminine traits even though from different gender. Therefore this research has made a new discovery through primarily applying western theory in the identification process of refined characters of Wayang Kulit Kelantan.

Gendering Products Through Advertisements: A Review (1973–2019) of Various Cues Employed by Advertisers

Throughout history, people have used consumption props to adorn their gender. The products that individuals own and use are noticeable markers of their gender identity. This explains the sustained interest of advertisers in gender-typing products. Advertisers’ gender work is instrumental in establishing a gender order among products. By virtue of the gender meanings assigned by advertisers, products occupy spaces on the gender map. Advertisers employ various cues to operationalize the gender direction of the advertised products. A review of over four decades of research (1973–2019) on gender and advertising reveals that there are at least 22 different ways in which advertisers achieve gender polarization of products. This explanatory synthesis convenes these cues in the context of television and multimedia web-based and print advertisements. The methodology used also allows for classification of these cues. This review has definite theoretical and practical implications that justify the need for this research. The final output of this article displays the research landscape of the present topic and contributes to the existing advertising literature by offering a repository of objective tools used to shape the gender content of advertisements. It is the author’s belief that this article will help researchers conceptualize different product gendering techniques employed by advertisers and encourage further research in this area. From a practical perspective, advertisers looking to activate the gender schema in advertisements with a view to selectively target a particular gender may benefit from the results of this study.

Viewing Mathematics Teachers’ Professional Identity in the Kingdom of Saudi Arabia through the Lens of Social Theory of Learning and Gender Schema Theory

The purpose of the study is to explore the profile of the professional identity of Mathematics teachers in the Kingdom of Saudi Arabia under the influence of Social Theory of Learning and Gender Schema Theory. The descriptive approach is used in this study. The sample size of this study is 600 secondary Mathematics teachers. This study used an adapted version of the questionnaire designed by Albaqi'i (2014) to profile the Mathematics Teachers' Professional Identity (TPI) of the participants. The findings of the study showed that there is no significant difference of Mathematics TPI in gender wise, but there is significant differences of Mathematics TPI based on teaching experiences and qualifications among the Mathematics teachers in Kingdom of Saudi Arabia.The finding of the profile analysis gives some implications to understand how TPI is evolved among Mathematics teachers in the Kingdom of Saudi Arabia through the influences of teaching experience and professional development, which represent by their qualifications. The findings also informed that male and female Mathematics teachers did not perceive their professional identity differently, which suggest that Saudi Arabia culture permit equal participation in building their professional identity