Customer Relationship Marketing: much more about Corporate Social Responsibility than just Technology

2015 ◽  
pp. 201-218
Author(s):  
Diana Luck
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Relationship Marketing ◽  
Customer Relationship ◽  
Customer Relationship Marketing ◽  
Corporate Social

scholarly journals The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation

2021 ◽  
Vol 13 (4) ◽  
pp. 54
Author(s):  
Genni Perlangeli ◽  
Andrea Rea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Market Orientation ◽  
Industry 4.0 ◽  
Digital Transformation ◽  
Customer Relationship ◽  
Socially Responsible ◽  
International Scope ◽  
Made In Usa ◽  
Corporate Social

The interest of my research is Digital Transformation and Corporate Social Responsibility as an involvement for the Brand. In this way the “product platform” contributes to the improvement of competitive position of the Business Unit and Branding”, between the marketing process: Customer Relationship Management—Product Development Management—Customer Satisfaction. Weberian vision of ideal type as a concept—ideal limit to illustrate the significant elements of its own empirical content, tends to identify an overcoming from the role of consumer as target to the analysis of the techniques of profiling the humanization of the customer with his needs, fears and aspirations. The research project consists of three parts. In the first a deepening on the wide literature of international scope, above all “made in USA” regarding the market orientation—Industry 4.0—platform: the origin, the internal organization, the management, the communication strategies. In the second part focuses instead on brand analysis, to reconstruct the main social and economic projects while assessing the internal analytical coherence, ideological value and deducing the most significant operational indications. The third, on the other hand, explores corporate social responsibility through small and medium-sized enterprises with market orientation, a socially responsible management-driven approach, strategic enterprise orientation and business management, resulting from different synergistic combinations.

Measuring corporate social responsibility in Islamic banking: what matters?

2020 ◽  
Vol 13 (3) ◽  
pp. 357-388
Author(s):  
Muhammad Bilal Zafar ◽  
Ahmad Azam Sulaiman
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Service ◽  
Customer Relationship ◽  
Islamic Banking ◽  
Content Type ◽  
Five Dimensions ◽  
The Social ◽  
Csr Disclosure ◽  
Corporate Social

Purpose This paper begins with a challenge to explore the scope and dimensions of corporate social responsibility (CSR) in Islamic banking and design a CSR disclosure index, which may gauge the level of CSR disclosure in Islamic banking. Design/methodology/approach It adopts a two-fold approach to develop the CSR disclosure index for Islamic banking, such as “identification” and “prioritization.” In the ambit of identification, it relies on the existing literature related to CSR and Islamic banking. However, it undertakes analytical hierarchy process (AHP) method for prioritization through the sample of 104 experts related to Islamic banking of Pakistan. Findings It concludes the CSR index for Islamic banking contains five dimensions, including 79 items across 20 sub-dimensions. The results of AHP indicate that the CSR dimensions are important for Shariah governance, employee, community, customer and environment. Moreover, within dimensions, the most important sub-dimensions are Shariah compliance, customer service and quality, green investing/banking, customer relationship, training and development and poverty alleviation. Practical implications The CSR disclosure index of this study has important implications for academicians, such as it paves the ways for further investigations and practical usage of index to gauge the level CSR disclosure of Islamic banking. Moreover, it delineates the spectrum of responsibilities for managers of Islamic banking under the domain of CSR. Originality/value The proposed CSR disclosure index is comprehensive and stresses on the social responsibility of Islamic banking toward stakeholders. In nutshell, this study offers what is expected from the practitioners of Islamic banking in the domain of social responsibility.

Does corporate social responsibility really increase customer relationship quality? A meta-analytic review

2018 ◽  
Vol 16 (1) ◽  
pp. 28-49 ◽  
Author(s):  
Ahmad Aljarah ◽  
Lawrence Emeagwali ◽  
Blend Ibrahim ◽  
Bashar Ababneh
Keyword(s):  
Economic Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Relationship Quality ◽  
Meta Analysis ◽  
Customer Relationship ◽  
Effect Sizes ◽  
Content Type ◽  
Corporate Social ◽  
The Relationship

Purpose The purpose of this paper is to examine the impact of corporate social responsibility (CSR) on customer relationship quality (RQ) based on three main aspects of RQ, namely, satisfaction, trust and commitment. Design/methodology/approach A quantitative meta-analysis of 80 unique effect sizes reported in 60 articles (n = 27,805) was conducted to determine effect sizes of the relationship between CSR and the aspects of RQ of the customer. Furthermore, the economic development has been examined as potential moderators between CSR and RQ. Findings Meta-analysis suggests that a positive relationship between CSR and the three studied aspects of RQ is well established; however, the strength of studied relationships has revealed variations in magnitude. Customer commitment was affected by CSR (r = 56) the most, closely followed by customer trust (r = 0.52), while customer satisfaction (r = 0.44) was affected the least. Moreover, the result of meta-regression shows that the economic development moderates only one relationship, CSR and trust. Originality/value Presenting a summary of the direction of primary research on the relationship between CSR and RQ, as no prior meta-analysis on the primary relationship has been conducted till date (to the best of the authors’ knowledge).

Green human resource management, corporate social responsibility and customer relationship management: relationship analysis in the Brazilian context

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wesley Ricardo de Souza Freitas ◽  
Jorge Henrique Caldeira Oliveira ◽  
Adriano Alves Teixeira ◽  
Nelson Oliveira Stefanelli
Keyword(s):  
Corporate Social Responsibility ◽  
Resource Management ◽  
Social Responsibility ◽  
Human Resource Management ◽  
Human Resource ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Content Type ◽  
Corporate Social

PurposeThis paper aims to analyze green human resource management's (GHRM’s) relationships with corporate social responsibility (CSR) and customer relationship management in Brazilian companies.Design/methodology/approachA sample of 142 companies – from the electro-electronics, mechanical metals, packaging, footwear and plastics industries – was examined using the partial least squares method.FindingsThe results reveal that GHRM practices positively influence CSR practices, which act as a moderating construct to positively influence customer relationship management.Research limitations/implicationsThe results cannot be generalized due to the non-probabilistic sampling used; however, the results meet the requirements of the statistical methodology.Practical implicationsThese findings contribute to business managers' decision-making, as they demonstrate that organizations must develop a consistent culture focused on social and environmental issues. This also reveals that the human resources field can contribute to developing a socially correct company, with the subsequent possibility of satisfying customers to retain and create customer loyalty.Social implicationsThe results show that for a company to be sustainable from an economic, social, and environmental perspective, the involvement of human resource management is fundamental.Originality/valueThis paper contributes to academia by presenting a new theoretical model, tested using a sample of Brazilian companies, which illuminates GHRM as an area still under development.

scholarly journals How CSR activities affect students attitudinal and behavioral loyalty in the Lebanese educational sector?

2022 ◽  
Vol 13 (1) ◽  
pp. 0-0
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Considerable Effect ◽  
Customer Relationship ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Marketing Tool ◽  
Corporate Social ◽  
The Impact ◽  
Economic Responsibility

The success of any organization is settled on its ability of initiating, sustaining, and retaining a good customer relationship based on loyalty. Corporate Social Responsibility (CSR) turned out to be considered as an efficient marketing tool. However, the impact of CSR on loyalty is still uncultivated. The present paper investigates the influence of CSR activities on both loyalty constructs: attitudinal loyalty as well as behavioral loyalty. Based on a sample of 203 Lebanese students, results revealed a considerable effect of ethical, legal and philanthropy social responsibility on both attitudinal and behavioral loyalty. Conversely, the effect of economic responsibility on attitudinal and behavioral loyalty was insignificant.

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