Philanthropic studies index: a reference to literature on voluntarism, nonprofit organizations, fund raising and charitable giving. v.1, no. 1- . September, 1991-

PurposeThis paper examines how the inferred motives for corporate philanthropy relate to the types of charitable causes supported.Design/methodology/approachPublished data were obtained for 256 publicly traded and private corporations from a variety of sources.FindingsThe results demonstrated that a number of motives were not significantly related to total charitable giving, but were related to how charitable funds were distributed to various charitable causes. Thus, the study provides insights on the strategic use of corporate charity as means of achieving various business objectives and advancing a theoretical understanding of corporate philanthropy strategies.Research limitations/implicationsThis study only investigated some of the presumed motives for corporate philanthropy. Even for the motives investigated in this study, no attempt was made to examine all the motivational factors that determine the level of need for a specific motive. Thus, while the present study provides some of the first evidence of a relationship between motivational factors and data on the types of charitable causes supported, there are other motivational factors that could be investigated in future studies.Practical implicationsThe results have a number of implications for managers of nonprofit organizations such as marketing/targeting potential donors. Additionally, the results could be useful for managers of for profit firms in terms of comparing corporate strategies with competing firms.Originality/valueThe study provides a framework for investigating the relationship between motivational factors and types of charitable causes supported.

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Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

Journal of Marketing ◽

10.1177/002224298805200306 ◽

1988 ◽

Vol 52 (3) ◽

pp. 58-74 ◽

Cited By ~ 380

Author(s):

P. Rajan Varadarajan ◽

Anil Menon

Keyword(s):

Public Relations ◽

Nonprofit Organizations ◽

Corporate Philanthropy ◽

Fund Raising ◽

For Profit ◽

Cause Related Marketing ◽

Not For Profit ◽

Marketing Tool ◽

Corporate Social ◽

Effective Use

Cause-related marketing represents the confluence of perspectives from several specialized areas of inquiry such as marketing for nonprofit organizations, the promotion mix, corporate philanthropy, corporate social responsibility, fund-raising management, and public relations. The authors outline the concept of cause-related marketing, its characteristics, and how organizations, both for-profit and not-for-profit, can benefit from effective use of this promising marketing tool.

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Organizational Factors Affecting Charitable Giving in the Environmental Nonprofit Context

Sustainability ◽

10.3390/su12218947 ◽

2020 ◽

Vol 12 (21) ◽

pp. 8947 ◽

Cited By ~ 1

Author(s):

Chiara Leardini ◽

Gina Rossi ◽

Stefano Landi

Keyword(s):

Nonprofit Organizations ◽

Charitable Giving ◽

Organizational Factors ◽

The United States ◽

Online Information ◽

Charitable Contributions ◽

Factors Affecting ◽

Conditional Effect ◽

Environmental Nonprofits ◽

Positive Effect

Nonprofit organizations operating in the environmental protection and conservation sector face challenging fundraising issues in collecting from individual donors the money needed to accomplish their goals. The purpose of this study was to investigate which organizational factors can play a role in influencing the ability of these organizations to collect charitable contributions. By applying an extended version of the economic model of giving to a sample of 142 environmental nonprofits from the United States, the results of the regression analyses show that the following factors allow these organizations to attract more donations: devoting a high percentage of donations to programs, promoting the organization’s image through fundraising activities, having a large amount of assets that ensures a sustainable financial structure, and providing online information that demonstrates how the organization has dealt with its mission. Moreover, the study reveals that providing high amounts of disclosure on the organization’s website can have a conditional effect on fundraising expenses by boosting the positive effect of these expenses on donations. The results of this study contribute to the debate on the effectiveness of organizational factors in attracting funds from donors willing to support environmental nonprofits.

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The Market for Charitable Giving

The Journal of Economic Perspectives ◽

10.1257/jep.25.2.157 ◽

2011 ◽

Vol 25 (2) ◽

pp. 157-180 ◽

Cited By ~ 139

Author(s):

John A List

Keyword(s):

Gross Domestic Product ◽

Nonprofit Organizations ◽

Charitable Giving ◽

Charitable Organizations ◽

Charitable Contributions ◽

Half Century ◽

The Past ◽

Past Half Century ◽

Past Half ◽

Matching Grants

Through good and bad economic times, charitable gifts have continued to roll in largely unabated over the past half century. In a typical year, total charitable gifts of money now exceed 2 percent of gross domestic product. Moreover, charitable giving has nearly doubled in real terms since 1990, and the number of nonprofit organizations registered with the IRS grew by nearly 60 percent from 1995 to 2005. This study provides a perspective on the economic interplay of three types of actors: donors, charitable organizations, and government. How much is given annually? Who gives? Who are the recipients of these gifts? Would changes in the tax treatment of charitable contributions lead to more or less giving? How can charitable institutions design mechanisms to generate the greatest level of gifts? What about the effectiveness of seed money and matching grants?

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