scholarly journals Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

2014 ◽  
Vol 6 (5) ◽  
pp. 68-74
Author(s):  
N. Kinuthia Lydia ◽  
G. Mburugu Keren ◽  
MilcahMulu Mutuku
Keyword(s):  
Marketing Strategies ◽  
Small Enterprises ◽  
Micro And Small Enterprises

scholarly journals The marketing mix in the MSEs of the municipalities of Santiago Ixcuintla, Tuxpan and Ruiz Nayarit

2019 ◽  
pp. 25-32
Author(s):  
Erixander Villarreal-Bañuelos ◽  
Glafira Altamirano-Roldan ◽  
Frasim García-González
Keyword(s):  
Customer Satisfaction ◽  
Relevant Information ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
The State ◽  
Small Enterprises ◽  
Market Segment ◽  
Advertising Strategies ◽  
Micro And Small Enterprises ◽  
Final Consumer

The growth of micro and small enterprises (MSEs) in Nayarit, as well as in the country has been increasing, however, due to the same characteristics of informal and unstructured conformation of these companies, they do not grow financially and most of them spend their time subsisting as micro businesses. That is why this analysis focuses on knowing if microentrepreneurs apply marketing strategies and if so, what kind of strategies do they implement to strengthen their businesses. The main purpose of this study are the MSEs of the municipalities of Santigo Ixcuintla, Tuxpan and Ruiz of the state of Nayarit, from which relevant information was obtained by applying surveys directly with the owners or directors of the companies, regarding the application of marketing strategies. As a result, we can observe that most entrepreneurs do not implement structured or formalized strategies, however, they develop basic strategies that meet customer satisfaction according to their market segment such as: product tests prior to their launch, the creation of brands so that their clients can identify them, pricing based on competition and development of credit strategies for their customers. They develop the most appropriate strategies according to the type of product, since they sell it directly to the final consumer and a considerable percentage consider selling to intermediaries. The implementation of promotional and advertising strategies is not clear; however, entrepreneurs express that they implement strategies that allow them to stay in the minds of consumers. This does not mean that the strategies are adequate or that they have favorable results in their entirety since they are not professionally structured.

Pengembangan Kemitraan Koperasi, Usaha Mikro Dan Kecil (KUMK) Dengan Usaha Menengah/Besar Untuk Komoditi Unggulan Lokal

2019 ◽  
Vol 9 (1) ◽  
pp. 53-66 ◽  
Author(s):  
Dandan Irawan
Keyword(s):  
Business Performance ◽  
The Other ◽  
Economic Conditions ◽  
Small Enterprises ◽  
Business Partnerships ◽  
Short Term ◽  
Business Partnership ◽  
Structure Factors ◽  
Micro And Small Enterprises ◽  
Business Entities

Basically a natural partnership will achieve its goal if mutual requirements, mutual reinforcement, and mutual benefit can be maintained and made a strong fundamental commitment among partners. Nevertheless the development seems very slow. The cause is the presence of specific and different conditions and structure factors compared to other countries. Along with that, we still encounter various forms of gaps, such as inequality among regions, among income groups, between sectors, among economic actors, and so forth. The next problem is that in business entities including cooperatives and micro and small enterprises in running their business activities requires business partnerships with medium and large enterprises in order to improve business performance and business scale. While on the other hand our economic conditions and structures are not yet fully conducive to fostering partnerships based on purely business considerations or competitive market motivations but the business partnership of the foundation is strong enough in our country's constitution. Partnerships will work if partners are equally benefiting. Our concept of partnership is like that, although in the short term, there is a party or a party benefiting more from the other side.

FATORES QUE PREJUDICAM A GESTÃO DE CAPITAL DE GIRO DE MPE INDUSTRIAIS

2017 ◽  
Vol 3 (1) ◽  
pp. 43
Author(s):  
André Luiz Franco ◽  
Vera Mariza Henriques de Miranda Costa ◽  
Fábio Ferraz Junior ◽  
Tabajara Pimenta Junior
Keyword(s):  
Business Community ◽  
Small Enterprises ◽  
Stock Management ◽  
Capital Management ◽  
Working Capital ◽  
Working Capital Management ◽  
Management Indicators ◽  
Micro And Small Enterprises ◽  
Major Factors ◽  
Managerial Activity

ResumoA importância das micro e pequenas empresas (MPE) pode ser notada pela relevante geração de riquezas e de empregos no Brasil. Contudo, os índices de insucesso e mortalidade para esse gênero de empresas são muito elevados e têm como um dos principais causadores a dificuldade no gerenciamento do capital de giro. A realização deste estudo teve como objetivo identificar e discutir os principais fatores, no âmbito da gestão de capital de giro, que prejudicam a continuidade das atividades das MPE industriais. A pesquisa envolveu uma coleta de dados com gestores de 55 MPE industriais.  Os resultados da pesquisa apontaram sete fatores mais importantes que interferem negativamente na gestão de capital de giro: formação inadequada dos gestores, acúmulo de atividade dos gestores, falta de planejamento financeiro, ausência de acompanhamento de indicadores de gestão, deficiência na gestão de estoque e produção, falta de condições de negociação com os fornecedores e restrições financeiras. Os resultados alcançados podem contribuir com a comunidade acadêmica e empresarial para ampliar a compreensão do que prejudica e dificulta a gestão de MPE, especialmente as que possuem atividade fabril. Palavras-chave: Capital de Giro; Micro e Pequenas Empresas; Mortalidade Empresarial.  AbstractThe importance of micro and small enterprises (SME) can be noticed by the relevant generation of wealth and jobs in Brazil. However, the rates of failure and mortality for this type of company are very high and have as one of the main causes the difficulty in the management of working capital. The objective of this study was to identify and discuss the main factors in the scope of working capital management, which hinder the continuity of the activities of industrial SME. The research involved a data collection with 55 industrial MPE managers. The research results pointed to seven major factors that negatively affect working capital management: inadequate training of managers, accumulation of managerial activity, lack of financial planning, lack of monitoring of management indicators, deficiencies in stock management and production, lack of negotiation conditions with suppliers and financial restrictions. The results achieved can contribute to the academic and business community to broaden the understanding of what harms and hinders the management of MSE, especially those that have factory activity. Keywords: Working Capital; Micro and Small Enterprises; Corporate Mortality.

Marketing and Sickness in Micro and Small Enterprises in India: An Inter-State Analysis with Special Reference to the Engineering Enterprises in the District of Howrah, West Bengal

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Manidipa Dasgupta
Keyword(s):  
Special Reference ◽  
West Bengal ◽  
Small Scale ◽  
Small Enterprises ◽  
Related Area ◽  
Micro And Small Enterprises ◽  
Economic Advancement ◽  
Small Scale Industries ◽  
Inter State ◽  
State Analysis

Micro and Small Enterprises (MSEs) [formerly Tiny and Small Scale Industries (SSIs)] are recognized as the main contributors in socio-economic advancement of any country especially the developing one like India. But due to some controllable and/or uncontrollable factors, MSEs cannot get themselves free from sickness. Sickness in MSEs expands its steps in all states in India amongst which West Bengal (WB) is specially notable mainly due to the continuous degradation of Micro and Small Engineering Enterprises of the then Birmingham/Sheffield of the East, Howrah. In WB, Howrah is considered to be the most incipient sickness-prone district for MSEs. Government effort to locate the probable causes of sickness of MSEs has exposed that in India, lack of demand of the product of MSEs in market is the most sever one, while in WB, marketing problem holds the maximum severity, followed by lack of demand which is also partially due to the marketing problem. The present paper aims at identifying how far the major responsible causes in marketing related area are liable in bringing about sickness in Micro and Small Engineering Enterprises.

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