scholarly journals Research into unplanned purchases on the Serbian market

2021 ◽  
Vol 26 (2) ◽  
pp. 42-53
Author(s):  
Suzana Đukić ◽  
Jelena Stanković

Purchases of products and services are mainly the result of planned actions of consumers based on identified needs and desires. However, impulse purchases that consumers did not plan before entering the store are quite common as well. Such purchases are stimulated by the consumers' sudden needs, current mood, recommendations of the seller and/or other consumers, as well as in-store incentives such as: the atmosphere in the sales facility, discounted prices, gifts. Also, numerous innovations make impulse buying easier for consumers, like: flexible working hours of shops, affordable supply of products/services, online sales, offer of so-called "instant" loans, the existence of ATMs. Unplanned purchases are not exclusively a consequence of the impulse-driven reaction of consumers. In addition to pure impulsiveness, there are other types of unplanned purchases, such as: suggestion effect, planned impulsivity, reminder impulse buying effect, and planned purchase of a certain type, but not brand of product. The aim of this paper is to point out the importance and basic characteristics of unplanned purchases, as well as the factors that influence consumer behavior while making such purchases. Conducted empirical research enabled the identification of the most important motives of unplanned purchases made by consumers in the Republic of Serbia, their frequency in buying different product categories, the connection of different shopping situations with unplanned purchases, as well as the determination of differences between certain demographic and economic groups of consumers in making such purchases. The research results and their analysis enabled the formulation of guidelines for the development of marketing strategies of companies from the Republic of Serbia as a model of response to this type of consumer behavior.

1973 ◽  
Author(s):  
Paula Patkai ◽  
Kerstin Pettersson ◽  
Torbjorn Akerstedt

2021 ◽  
Vol 10 (1) ◽  
pp. 9
Author(s):  
Charlotte K. Marx ◽  
Mareike Reimann ◽  
Martin Diewald

Numerous studies have demonstrated the importance of work–life measures, which are designed to contribute to job quality and help reconcile employees’ work and personal lives. In our study, we asked whether such measures can also work as inducements to prevent employees from voluntarily leaving a firm. We considered flexible working hours and home-based teleworking as flexibility measures that are potentially attractive to all employees. To address the possible bias caused by sketchy implementation and their actual selective use, we chose to examine employees’ perceptions of the offer of these measures. We investigated the moderation of the effect by organizational culture and supervisor and coworker support. We controlled for several indicators of job quality, such as job satisfaction and perceived fairness, to isolate specific ways in which work–life measures contributed to voluntary employee exit, and checked for a selective attractiveness of work–life measures to parents and women as the main caregivers. Using a three-wave panel employer–employee survey, we estimated multilevel mixed-effects logistic regression models for 5452 employees at 127 large German establishments. Our results confirmed that both types of flexibility measures were associated with a lower probability of voluntarily exit. This applied more to men than to women, and the probability was reduced by a demanding organizational culture. Both measures seemed not to be specifically designed to accommodate main caregivers but were attractive to the whole workforce.


2021 ◽  
Vol 11 (4) ◽  
pp. 4345-4356
Author(s):  
Anna Evgenievna Gorokhova ◽  
Elman Said-Mokhmadovich Akhyadov ◽  
Andrey Nikolaevich Shishkin

The purpose of the present study is to identify the main advantages and problems of remote work for both employers and employees, and possible ways to solve them. The article shows a significant number of studies dealt with non-standard forms of labor organization, clarifies the essence of remote work, and examines the main aspects for its effective organization. The main advantages and problems of remote work for employers and employees, as well as possible ways to solve them, are identified based on an expert survey involving 36 experts. According to the conducted study, it can be concluded that the acceleration of scientific and technological progress and adverse epidemiological conditions contribute to the spread of remote work worldwide. This phenomenon has two aspects. On the one hand, remote work, firstly, reduces the unemployment rate and improves the image of the company; secondly, offers flexible working hours; thirdly, protects/retains customers and saves time/transport costs. On the other hand, remote work is associated with the difficulty in maintaining efficiency and teamwork at a high level; secondly, it restricts communication, makes it impossible to perform certain tasks at home; and thirdly, remote work leads to insufficient physical activity, causes difficulties with integration into the corporate culture, etc.


1975 ◽  
Vol 17 (3) ◽  
pp. 50-57 ◽  
Author(s):  
Alvar O. Elbing ◽  
Herman Gadon ◽  
John R. M. Gordon

Author(s):  
Karnaji Karnaji ◽  
Emy Susanti ◽  
Siti Masudah

Background: The economic contribution of women batik craftsmen in Tuban is relatively important in their families even though their income is below the district / city minimum wage (below the UMK). In general, women batik craftsmen in Tuban work as additional income earners, with flexible working hours that can be combined with domestic duties. Objective: This activity is to provide solutions to problems; a) Tuban batik handicraft and business is treated as a side job, not as a main job, so that it is not professionally in managing their business; b) women batik craftsmen in Tuban have social characteristics with low education and often live in economically poor conditions so that they are in a weak and vulnerable position from the socio-economic structure; c) the work welfare of women batik craftsmen in Tuban is not formally protected because batik production and business are located in a home environment which is considered as the informal sector; d) women who make Tuban batik have to play a 'multi burden' role. Methods: This activity is carried out in training and business management assistance. Results: The results of this activity are: 1) Increased awareness of women batik craftsmen for their strategic role in economic contribution to improve family welfare; 2) Increased knowledge and skills of women regarding the strategy of harmonizing roles in batik handicraft activities - batik business management with family - household management; 3) Increased knowledge and skills of women batik craftsmen regarding professionalism and management of entrepreneurship in handicrafts - batik businesses based on local wisdom. Conclusions: There was an increase in knowledge and awareness of women batik craftsmen about the strategic role of women, harmonization of women's roles and professionalism.


2011 ◽  
Vol 24 (4) ◽  
Author(s):  
Marianne van Zwieten ◽  
Jan Fekke Ybema ◽  
Goedele Geuskens

Terms of employment and the preferred retirement age Terms of employment and the preferred retirement age The present study examines how the satisfaction with the terms of employment among older employees affects the preferred retirement age. Two waves of data collection (2008 and 2009) of the cohort-study of the Netherlands Working Conditions Survey (NWCS) were used for this study. The results of this longitudinal study showed that satisfaction with terms of employment that concern flexibility (e.g. flexible working hours and the possibilities for part-time work) contribute to a higher preferred retirement age. It also contributes to not specifying the preferred retirement age. This means that employees who are satisfied with the flexibility in their jobs more often do not know at what age they prefer to retire than employees who are not satisfied, but if they do know they report a higher preferred retirement age. By arranging flexibility in the job together with and to the satisfaction of employees, employees can be stimulated to postpone retirement.


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