Fast-Moving Consumer Goods (FMCG) Distribution Companies Providing the Conceptual Model of Knowledge Management in Fast The Case Study: A Beauty and Health Company

Author(s):  
Ahmad Javan Jafari ◽  
Nima Mirabedini
2011 ◽  
Vol 10 (01) ◽  
pp. 59-69 ◽  
Author(s):  
R. Kant ◽  
M. D. Singh

The objective of this paper is to investigate the similarities and dissimilarities in Knowledge Management (KM) practices in the supply chain (SC) among different selected sectors of Indian manufacturing organisations, through formulation and testing of some hypotheses. A questionnaire-based survey was conducted on four sectors, namely, automobile, engineering, process and fast moving consumer goods (FMCG). It is observed from this study that selected sectors do not significantly differ on types of SC knowledge and KM use in various SC performance indicators. It is also observed that selected sectors differ on use of KM in different SC functional areas and various supplier measurement criteria. The analysis reveals that selected sectors have fundamental similarities and dissimilarities in their operations and functioning. This might be the reason for the similarities and dissimilarities found in their KM practices in SC.


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