scholarly journals New Service Development in the Context of Organization Strategy

2019 ◽  
Keyword(s):  
Service Development ◽  
New Service Development ◽  
Organization Strategy

DESIGN THINKING AND CREATIVITY AS A MEANS OF PROBLEM SOLVING IN THE FRAMEWORK OF SYSTEM APPROACH

2021 ◽  
Vol 6 (11) ◽  
pp. 148-155
Author(s):  
İlkay TURAN
Keyword(s):  
Problem Solving ◽  
International Organizations ◽  
System Approach ◽  
Design Thinking ◽  
Design Method ◽  
New Product ◽  
Service Development ◽  
Decision Making Process ◽  
New Service Development ◽  
Organization Strategy

Design thinking has been used as a means of problem-solving by many successful international organizations such as General Electric, Proctor & Gamble, Sony, and Philips. Although the importance of design in organizations has been accepted, the contributions of design in innovation is better seen new product and new service development More recently, design thinking has become an important factor in organization strategy (Matthew & Wrigley, 2017: 41). Recent research indicates that companies who use design in their operations, perform better economically in the marketplace (Borja de Mozota, 2006; Moultrie-Livesey, 2009; Dell’Era vd., 2010). In this study, the design process will be examined to solve the problem of who will participate in the decision-making process and how creativity will be derived in systems thinking scope and the effect of the idealized design method proposed by Ackoff in revealing creativity will be set forth. As a result, creativity is the introduction of new and unconventional. Creativity shows itself either in product or in thought. In this context, it has been suggested that idealized design is the best way to reveal creativity.

scholarly journals Incremental and radical open service innovation

2018 ◽  
Vol 32 (2) ◽  
pp. 101-112 ◽  
Author(s):  
Per Myhren ◽  
Lars Witell ◽  
Anders Gustafsson ◽  
Heiko Gebauer
Keyword(s):  
Service Innovation ◽  
Group Development ◽  
Case Analysis ◽  
Team Development ◽  
Service Development ◽  
New Service Development ◽  
Content Type ◽  
Open Service ◽  
Cross Case Analysis

Purpose Open service innovation is an emergent new service development practice, where knowledge on how to organize development work is scarce. The purpose of the present research is to identify and describe relevant archetypes of open service innovation. The study views an archetype as an organizing template that includes the competence of participants, organizing co-creation among participants and ties between participants. In particular, the study’s interest lies in how open service innovation archetypes are used for incremental and radical service innovation. Design/methodology/approach For the research, a nested case study was performed, in which an industrial firm with nine open service innovation groups was identified. Forty-five interviews were conducted with participants. For each case, first a within-case analysis was performed, and how to perform open service innovation in practice was described. Then, a cross-case analysis identifying similarities and differences between the open service innovation groups was performed. On the basis of the cross-case analysis, three archetypes for open service innovation were identified. Findings The nested case study identified three archetypes for open service innovation: internal group development, satellite team development and rocket team development. This study shows that different archetypes are used for incremental and radical service innovation and that a firm can have multiple open service innovation groups using different archetypes. Practical implications This study provides suggestions on how firms can organize for open service innovation. The identified archetypes can guide managers to set up, develop or be part of open service innovation groups. Originality/value This paper uses open service innovation as a mid-range theory to extend existing research on new service development in networks or service ecosystems. In particular, it shows how open service innovation can be organized to develop both incremental and radical service innovations.

scholarly journals Service Assessment Planning for the Hunt Library Dataspace

2019 ◽  
Author(s):  
Mia Partlow ◽  
Karen Ciccone ◽  
Margaret Peak
Keyword(s):  
North Carolina ◽  
Statistical Analysis ◽  
Data Science ◽  
Planning Process ◽  
Service Development ◽  
State University ◽  
University Libraries ◽  
New Service Development ◽  
Data Intensive ◽  
Critical Data

Presentation given at TRLN Annual Meeting, Durham, North Carolina, July 1, 2019. The Hunt Library Dataspace was launched in August 2018 to provide students with access to the tools and support they need to develop critical data skills and perform data intensive tasks. It is outfitted with specialized computing hardware and software and staffed by graduate student Data Science Consultants who provide drop-in support for programming, data analysis, statistical analysis, visualization, and other data-related topics.Prior to launching the Dataspace the Libraries’ Director of Planning and Research worked with the Data & Visualization Services department to develop a plan for assessing the new Dataspace services. The process began with identifying relevant goals based on NC State University and the NC State University Libraries’ strategic priorities. Next we identified measures that would assess our success in relation to those goals. This talk describes the assessment planning process, the measures and methods employed, outcomes, and how this information will be used to improve our services and inform new service development.

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