scholarly journals The contribution of corporate policies to the creation of competitive advantage: the case of the Unimed de Paranavaí corporate organization

2017 ◽  
Vol 9 (3) ◽  
Author(s):  
Julio Ernesto Colla ◽  
Gláucia Bueno Nascimento ◽  
Júlio Ferreira dos Reis ◽  
Leani Lauermann Koch

In the competitive global context, organizations in a sector are seeking to develop different strategies to stand out from their competitors. Thus, they seek organizational policies as plans of action to achieve a sustainable competitive advantage. Therefore, the main objective of the present study is to analyze corporate policies and their contribution to the creation of sustainable competitive advantage in a cooperative organization. The object of study is Unimed de Paranavaí, in Paraná State. The research is predominantly descriptive and qualitative. The data were collected through semi-structured interviews and non-participant observation, with a sample of employees of the Administrative area and Personnel Department of the organization in question. According to the data analysis, the results show the importance of corporate policies in organizations, as Unimed has established flexible, comprehensive, coordinated and ethical policies. All the stakeholders are involved in the decision-making process, which is very important and helps the organization to generate a form of competitive advantage.

2018 ◽  
Vol 10 (11) ◽  
pp. 3970 ◽  
Author(s):  
Juhong Chen ◽  
Ruijun Zhang ◽  
Di Wu

The equipment maintenance services have become a new profit center and an important way to gain sustainable competitive advantage for manufacturing enterprises. The business model is an important tool for manufacturing enterprises to derive economic benefits from sustainable competitive advantage in the context of digitalization technologies, such as IoT, big data, and cloud computing. At present, the concept of equipment maintenance business model innovation is still vague, and it is rare to report on the innovation behaviors and types of equipment maintenance business models adopted by manufacturing enterprises. Based on literature analysis of equipment maintenance services and business model innovation, following business model gestalt theory, the concept of equipment maintenance business model innovation is analyzed at the business-level, the types are divided into novel and efficient following value sources—“innovation and efficiency”. The initial scale is developed through literature investigation, semi-structured interviews and expert reviews, and tested by exploratory and confirmatory factor analysis by using the data of two independent large-sample questionnaires. The results indicate that the behavior and types of equipment maintenance business model innovation can be described by two types and 19 items.


2005 ◽  
Vol 5 (1) ◽  
Author(s):  
C. R. Van Zyl

Structural (SC) capital is part of the intellectual capital that is owned by an organisation and its efficient and dedicated management is essential for the creation of shareholder value, sustainable competitive advantage, and prolonged first-mover advantage. SC consists of three types of capital, namely: innovation, organisational and process capital. Organisational capital consists of organisational culture, management philosophies etc. and has received a large amount of management attention. However, organisational capital is not as valuable towards the creation of sustainable competitiveness and first-mover advantage as innovation and process capital are. It is the purpose of this article to demonstrate how a thorough understanding and the efficient management of innovation and process capital enables organisations to achieve the afore-mentioned benefits. Innovation capital management consists primarily of patent and brand management, which are particularly important as patent management forms a high-margin justification for the implementation of organisation-wide intellectual property management, and the management of high-equity brands secures a loyal customer base and associative sustainable competitiveness and first-mover advantage benefits. Although not as obviously valuable as innovation capital, the article also explores the value that the efficient management of unique organisational processes and methodologies contribute towards the achievement of prolonged first-mover advantage and the provision of protection against competitor actions. This exploration involved an examination of contemporary literature, theories and business cases and subsequently revealed that SCM is a vital discipline/philosophy that must be implemented by any organisation wishing to achieve greater sustainable competitiveness. Innovation and process capital are of particular importance as these assets can be made tangible, leveraged and integrated into existing business operations to create unique, inimitable and sustainable competitive advantage.


ILUMINURAS ◽  
2019 ◽  
Vol 20 (51) ◽  
Author(s):  
Thiago Rodrigues Tavares ◽  
Vanessa Gomes de Castro

Resumo: O objetivo desse trabalho é descrever e analisar aspectos relacionados à comida e ao ato de comer durante o Jubileu de São Miguel e Almas no Cemitério do Peixe (MG), notadamente, aspectos culturais, sociais, políticos e econômicos. Para tanto, utilizam-se métodos e caminhos propostos pela Antropologia, tais como observação participante, entrevistas abertas e semiestruturadas, escrita etnográfica, além de revisão bibliográfica, entre os anos de 2012 a 2019. Conclui-se que, no ambiente observado, através do ato de comer e compartilhar alimentos, são instauradas relações de sociabilidade e solidariedade, as quais reforçam a coesão social, a memória, a identidade e o patrimônio cultural do grupo. Destacam-se relações harmoniosas e afetuosas em torno do ato de comer, bem como a criação de vínculos, os quais geram obrigações sociais.Palavras-chave: Comida. Comer. Socialização. Festas. Cemitério do Peixe.  Abstract: This paper's objective is to describe and reflect upon the food and the act of eating during the Jubilee of São Miguel e Almas in Cemitério do Peixe (MG), notably cultural, social, political and economical aspects. To that end, methods and paths proposed by Anthropology are used, such as participant observation, open and semi-structured interviews, ethnographic writing and bibliographic review, between 2012 and 2019. It concludes that, in the observed environment, through the act of eating and sharing food, sociability and solidarity relationships are established, reinforcing social cohesion, the group's memory, identity and cultural patrimony. Harmonic and fondness relationships stand out around the act of eating, such as the creation of bonds, which generate social obligations.Keywords: Food. Eating. Socialization. Religious Festivals. Cemitério do Peixe


2011 ◽  
pp. 2680-2686
Author(s):  
Nory B. Jones ◽  
Jatinder N.D. Gupta

In the last decade, the importance of knowledge as a source of sustainable competitive advantage has gained widespread acceptance. Business practitioners and academics alike recognize that what is “between the ears” (Tiwana, 2000) of their employees represents the source of creativity and innovation that nourishes and sustains the organization. Furthermore, the ability to harness the intellectual capital in an organization probably represents the most important aspect relating to the creation of an intelligent enterprise.


Author(s):  
Nory B. Jones ◽  
Jatinder N.D. Gupta

In the last decade, the importance of knowledge as a source of sustainable competitive advantage has gained widespread acceptance. Business practitioners and academics alike recognize that what is “between the ears” (Tiwana, 2000) of their employees represents the source of creativity and innovation that nourishes and sustains the organization. Furthermore, the ability to harness the intellectual capital in an organization probably represents the most important aspect relating to the creation of an intelligent enterprise.


Author(s):  
Rose Riepe de Souza ◽  
Clesio Acilino Antonio

The article presents a research that has as object of study the Itinerant School Herdeiros do Saber of the Landless Workers Movement, Rio Bonito do Iguaçu, Paraná. The objective of the research was to analyze the process of transforming the pedagogical practices of the “School of teaching” to the “School of work”, from the perspectives of the teachers working in that school. The case study methodology used semi-structured interviews, participant observation and field diary. The research seeks to contribute to the discussions about the school form in the movement of pedagogical transformations of rural schools. The research results show a process of construction of pedagogical practices guided by work as an educational principle, the link between school education and life and the school organization, with different times and spaces. In these areas, the main contradictions present express questions of the centrality of teaching scientific knowledge, of pedagogical and school management practices, of the training of teachers. Finally, it presents some challenges of the school experience analyzed regarding the consolidation of the school's pedagogical proposal, the lack of resources and investment and the political context of the school's social reality.


2012 ◽  
Vol 3 (4) ◽  
pp. 53-66
Author(s):  
Hao Li ◽  
Hong-jie Zhang ◽  
Kai-jing Zhou

The cluster-level architectural knowledge is the source to maintain sustainable competitive advantage of clusters. To develop the knowledge-based theory of clusters, the authors chose Dalian Software Park as the object of study, and work strictly according to scientific research process of the case study method. Firstly, they put forward the research questions and established the subject of the study according to the relevant literatures, and made a scientific study design to ensure the reliability and validity of the case study. Secondly, the authors collected research data and materials by the interview. Thirdly, the case analysis was carried out. Based on interview’s materials and secondary data analysis, they explored the content of the cluster-level architectural knowledge, discussed the roles played by different types of architectural knowledge in the development of industrial clusters and the impacts on the maintaining the competitive advantage of the clusters. The authors’ contribute by exploring the contents of the cluster-level architectural knowledge, which includes recognition of the strategies, convention, mutual benefit, industrial atmosphere, collective reputation, and institution.


2012 ◽  
pp. 78-90
Author(s):  
Thang Nguyen Ngoc

Knowledge and the capability to create and utilize knowledge today are consid- ered to be the most important sources of a firm’s sustainable competitive advantage. This paper aims to advance understanding of the knowledge creation of firm in Vietnam by studying Alphanam Company. The case illustrates how knowledge- based management pursues a vision for the future based on ideals that consider the relationships of people in society. The finding shows that the case succeeded because of their flexibility and mobility to keep meeting to the changing needs of the customers or stakeholders. The paper also provided some suggestions for future research to examine knowledge-based management of the companies in a different industry segments and companies originating in other countries


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