Having addressed the three broad subject matters in Chapters 2–9—consumption, higher education, and working life/organizations—it is now time to connect these themes, to formulate additional ideas, insights, and results based on synthesis as well as summaries and conclusions. This will be done here and in the final chapter. Below I address further the significance of expectations and desire. The title of Kovel’s (1981) by now somewhat dated book, The Age of Desire, is probably much more appropriate today than 30 years ago. Recession and financial crises in some countries can temporarily attenuate the rampage of desire for some groups—with reduction in the material standard of living, concerns other than desire may require attention—but this does not disturb the overall picture of the dominant inclinations in post-affluent society. I start the chapter by addressing post-affluence and, in particular, how expectations of the good consumption and working life are gradually raised so that reality, when salient, may be a source of frustration and disappointment more often than delivering what it should. People in ads are always happier and more beautiful than the consumers trying to imitate them. The institution recruiting students seldom undersells the quality of its teaching, or the employment that may follow for graduates. The job title increasingly promises something better than the actual job tasks. Having pointed at the misfortunes of reality—or ‘shit happens’—I then make some specific links between education, work, and consumption, before moving quickly over to how statistics often support competitions in showing the right numbers to make things appear to be good, sometimes at the expense of the quality of the phenomena the numbers are supposed to say something about. I also address how the understanding of grandiosity and illusion tricks can be further developed through the use of Kundera’s concept imagology. Here, in particular, I draw upon Kundera’s claim that people occupied by imagology constitute a broad, diverse, but rapidly expanding set of occupations leading the road to grandiosity.