scholarly journals New Product Development Method Trends and Future Research

2021 ◽  
Vol 23 (1) ◽  
pp. 11-24
Author(s):  
Muhammad Shodiq Abdul Khannan ◽  
Alva Edi Tontowi ◽  
Muhammad Kusumawan Herliansyah ◽  
Andi Sudiarso
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Consumer Preferences ◽  
New Product ◽  
Research Trends ◽  
Future Research ◽  
Literature Study ◽  
Comprehensive Review ◽  
Development Method ◽  
Survey Paper

Research on new product development (NPD) has led to tools, methods, models, and frameworks that enable researchers to develop better products. However, a comprehensive review of the methods, models and frameworks related to NPD is lacking. This literature study aims to identify research trends, methods, and frameworks used in NPD between 2010 and 2019. A systematic literature review is conducted by developing a structured research protocol. An analysis of 50 selected papers shows that research on NPD can be categorized into 15 conceptual papers, six review papers, 28 case studies, and one survey paper. This paper provides an overview of each tool and presents future research opportunities. This paper concludes that future research can be directed toward combining several methods to design products that satisfy consumer desires with shorter design times, aspects of NPD collaboration, and aspects of changing consumer preferences.

Market Driving Digital NPD Method Based on Reverse Engineering and Rapid Prototyping Technology

2012 ◽  
Vol 452-453 ◽  
pp. 253-257 ◽  
Author(s):  
Li Lin ◽  
Xian Sheng Ran ◽  
Tian Hong Luo
Keyword(s):  
Product Development ◽  
Rapid Prototyping ◽  
Reverse Engineering ◽  
New Product Development ◽  
Positive Impact ◽  
New Product ◽  
Development Method ◽  
Market Driving ◽  
Npd Performance

This study extends the new product development (NPD) to a new field; Market Driving Digital New Product Development Method is addressed in this paper, which is based on reverse engineering and rapid prototyping technology. This study finds that the higher the effort on marketing-R&D process, the less possible it might encounter risk. Thus, a better NPD performance can be achieved by market driving Digital NPD method (MDDNPD).A case study of All-Terrain Vehicle (ATV) is used to illustrate the new method. We believe that the proposed methodology will have a positive impact on the future new product development.

Impacts of strategic orientations on new product development and firm performances

2019 ◽  
Vol 22 (2) ◽  
pp. 257-280
Author(s):  
Wassim J. Aloulou
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Equation Modeling ◽  
Future Research ◽  
Business Practices ◽  
Industrial Firms ◽  
Content Type ◽  
Strategic Orientations ◽  
Industrial Sectors

PurposeThe purpose of this paper is to investigate the relationships between strategic orientations as well as the role played by them to impact the performance of industrial firms.Design/methodology/approachThe paper formulates some hypotheses from the literature review. These hypotheses are tested using structural equation modeling with data collected from 292 randomly selected firms operating in several industrial sectors in the Kingdom of Saudi Arabia.FindingsThe findings of this study showed the importance of these strategic orientations in enhancing the performance of Saudi industrial firms and emphasized the mediating role of entrepreneurial orientation in the relationships of market orientation and technology orientation to new product development performance and firm performance.Research limitations/implicationsThe study discusses the findings and advances certain limitations and research and managerial implications for future research avenues. It proposes some recommendations to help Saudi firms to choose more than one orientation simultaneously and adopt an appropriate configuration of orientations. Future research has to consider the interplay between these strategic orientations and the impacts of environmental turbulence in terms of market and technology turbulence on strategic orientations – performance relationship.Practical implicationsThe study suggests that managers of Saudi industrial firms should utilize a mix of aspects from several strategic orientations such as market and technology through entrepreneurial capabilities and resources that enhance higher levels of performance.Originality/valueThis study contributes to the literature on entrepreneurship and strategic management by showing the reliability of scales used and the confirmatory of the factor structure. It also contributes to business practices by showing the importance for Saudi firms to combine different strategic orientations and provide more attention to the interplay of these orientations in order to perform better in such a transitional context.

Knowledge sharing, commitment and opportunism in new product development

2015 ◽  
Vol 35 (7) ◽  
pp. 1056-1074 ◽  
Author(s):  
Richard C M Yam ◽  
Cliff Chan
Keyword(s):  
Product Development ◽  
Knowledge Sharing ◽  
New Product Development ◽  
Structural Equation ◽  
New Product ◽  
Future Research ◽  
Online Questionnaire ◽  
Managerial Implication ◽  
Content Type ◽  
Business Partners

Purpose – In today’s market, firms are riding on the wave of globalisation to enhance competitiveness through corporate collaboration in new product development (NPD). In joint NPD, huge amounts of information and knowledge are interchanged among business partners. However, industrial experience and past research have indicated that knowledge sharing among firms invite opportunism, that is, knowledge being leaked or misused by others. To determine the means to rectify the problems of opportunism in joint NPD, the purpose of this paper is to investigate the effect of commitment and knowledge sharing on opportunism. Design/methodology/approach – An online questionnaire survey was conducted to verify the research model with 312 valid responses from manufacturing firms. The survey data were analysed by structural equation modelling, and the findings were verified by follow-up interviews. Findings – Contradictory to most studies, this study finds that knowledge sharing among committed business partners suppresses, rather than invites, opportunism. Research limitations/implications – This finding is new in the literature with strong managerial implication. Firms that hesitate to share their knowledge with others because of the fear of opportunism should commit more seriously to their business partners so that they could share knowledge for better NPD. Originality/value – This study has reversed the sceptical belief of knowledge sharing leading to opportunism. This new belief will encourage corporate collaboration in joint NPD. However, for a comprehensive view on opportunism in inter-firm NPD, other governance mechanisms, that is, contract and trust, should also be studied in future research.

Effectively Using Systems Thinking in New Product Development (NPD)

2018 ◽  
Vol 8 (2) ◽  
pp. 69-85
Author(s):  
Brian J. Galli
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Systems Thinking ◽  
New Product ◽  
Project Managers ◽  
Future Research ◽  
Start Up ◽  
Push Forward ◽  
A Company

This is a case study concerning technology start-up companies involved in systems thinking during new product development. It is found that systems thinking is pivotal to assisting project managers in moving a project from start to successful completion. The essence of systems thinking is getting all teams in a company to work together as one, to push forward new product development. The study reveals some of the challenges associated with implementing the systems theory in new product development for these companies. This area of study holds promise for continued future research. However, there are still some implementation issues in the real world that have been identified and perhaps are in need of further exploration.

Customers Involved Digital NPD Method Based on Integrated CAX Technology

2012 ◽  
Vol 159 ◽  
pp. 88-92
Author(s):  
Li Lin ◽  
Gang Guo ◽  
Xian Sheng Ran ◽  
Tian Hong Luo
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Positive Impact ◽  
New Product ◽  
Development Method ◽  
Customer Interaction ◽  
Cad Cam ◽  
Cae Technology ◽  
Npd Performance

A customer involved digital NPD method is addressed. This study extends new product development (NPD) to a new field; Customer Involved Digital New Product Development Method addressed in this paper is based on integrated application of customer interaction, customer needs elicitation, CAD, CAM, CAE technology. It makes RD process more quickly and more effectively compared with the traditional NPD method. This study finds that the more effort on pre-NDP process, the less likely it might encounter risk of failure. Thus, a better NPD performance can be achieved by customer involved digital NPD method (CIDNPD). A case study of scooter NDP is used to illustrate the new method. We believe that the proposed methodology will have a positive impact on the future new product development.

COMPLEXITY AND THE MULTIPLE IMPACTS ON NEW PRODUCT DEVELOPMENT: RESULTS FROM A FIELD STUDY

2012 ◽  
Vol 09 (06) ◽  
pp. 1250043 ◽  
Author(s):  
JONGBAE KIM ◽  
DAVID WILEMON
Keyword(s):  
Product Development ◽  
Interpersonal Relationships ◽  
New Product Development ◽  
New Technologies ◽  
Core Competency ◽  
New Product ◽  
Future Research ◽  
Development Programs ◽  
Development Teams ◽  
And Performance

Most technology-based product development programs are becoming more complex and difficult to manage. New technologies, increasingly knowledgeable customers, partnered development projects, differentiated global markets, and more sophisticated product development practices make corporate innovation initiatives especially challenging. The factors that make new product development (NPD) projects complex can impact both NPD processes and performance. Unfortunately, the relationships between complexity and NPD processes and performance are not well-understood. Our study is based on 32 in-depth field interviews with NPD project participants regarding their experiences dealing with complexity. Our interviews were specifically aimed at understanding the consequences to NPD projects when complexity issues arise; whether complexity affects interpersonal relationships within development teams; and what complexity issues, if any, are created when development teams work with alliances and partners. Our research also seeks to understand if significant competitive advantages can be attained by firms from their ability to effectively manage complex new products. After presenting our findings, we construct a comprehensive model to help explain complexity and its potential impacts on NPD. We then develop several implications for product development managers and their teams regarding how to manage complexity. We posit that for technology-based organizations, "managing development complexity", is a critical core competency. We conclude our work with suggestions for future research.

scholarly journals The Development of a Modified Design Chain Operations Reference Model in New Product Development of the Printed Circuit Board: A Case Study

2020 ◽  
Vol 10 (11) ◽  
pp. 3703
Author(s):  
Ping-Shun Chen ◽  
Jimmy Ching-Ming Chen ◽  
Wen-Tso Huang ◽  
Li-Yin Kuo
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Printed Circuit Board ◽  
Reference Model ◽  
New Product ◽  
Circuit Board ◽  
Future Research ◽  
Printed Circuit ◽  
Design Chain ◽  
Pcb Design

New product development (NPD) is a process of interactions among multiple parties. With stronger competition in the electronic product market, reducing NPD cycle time has become a common important subject in the information technology (IT) industry. The main topic of this research is process improvements in the research and development (R&D) department of the case company by studying how product competitiveness can be enhanced in the current rapid proceeding technology industry. The process-oriented and hierarchical structure is used to analyze the processes of a new printed circuit board (PCB) design and test, and then a modified design chain operations reference (DCOR) model is introduced to explore problems and suggest corresponding solutions. This research also specifies a clear design chain structure for the case firm and improves its R&D process by brainstorming. The goal is to increase the case firm’s PCB design chain efficiency by shortening the delivery time and reducing the problems of risks arising during the NPD. Finally, this research reviews the essence of the design chain management, draws conclusions, and points out directions for future research.

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