Motivations

News consumption requires motivation. This chapter aims to understand user needs and expectancies as motivational factors behind the consumption of mobile news. The three identified motivations of mobile phone use—sociability, entertainment, and surveillance—reveal the underlying reasoning of Asian college students about the mobile phone as an all-in-one media choice that is essential to socialize, entertain, and stay informed. Moreover, surveillance as a civic motivation is positively related to expectancies of mobile news as being interactive and personally valuable. These motivations sought from mobile phone use and usability attributes of mobile news, both civic and practical, manifest the desire of Asian college students to access news on their phones for intentional and active consumption.

Engagement

How do Asian college students keep track of and interact with news on their phone? Using data from the two waves of surveys, this chapter examines the behavior and patterns of engagement with mobile news by virtue of following and sharing. It also explores the differences in news engagement attributed to demographics, motivation, and city of residence. Findings show that following and sharing mobile news are prevalent, especially in the 4G era, making consuming news on the smartphone different from that of traditional news media. The chapter concludes that engagement with mobile news results from both user motivation and the empowering tools afforded by the Internet-enabled smartphone.

Parental Financial Socialization, Financial Experiences, and Financial Behaviors: Comparing Asian American and International Asian College Students

Paying for college expenses can be stressful for anyone, regardless of citizenship status. Asian American students and their parents may be negotiating with each other who will shoulder these expenses, while international Asian students often enter this country with their parents' financial support already established. This is the first study to specifically examine a large sample of Asian college students (n = 671) and explore how parents influence Asian students' financial attitudes, knowledge, and behaviors through a family financial socialization theoretical lens. Results show that financial socialization is positively associated with financial behaviors for all Asian college students. Findings are informative for college counselors, financial advisors, educators, and clinicians who work with Asian students and their parents.

Apartment selection by college students

Purpose The purpose of this paper is to examine the apartment preferences of American and Asian college students, the sources of information they use when searching for an apartment and the media that influence their buying decision. This study examines determinant criteria in conjunction with the theory of consumption values and utilitarian versus hedonic attributes. Design/methodology/approach Data was collected from multiple apartment complexes in a metropolitan area of approximately 250,000 people with over 70,000 college students. All residents of the apartment complexes were asked to answer an online questionnaire. From those questionnaires, a total of 865 qualified to be in the sample for this research study. Qualification depended on the respondent being a college student and of either American or Asian nationality. Findings The apartment attributes that are found to be determinant criteria for college students are categorized according to whether they provide utilitarian or hedonic value. These two values relate to the functional and emotional values within the theory of consumption values. The majority of the apartment attributes identified as determinant criteria provide utilitarian value. Specific apartment attributes are described in the paper. The main apartment attributes for which Asian students differ from Americans center on the Asians’ desire for security and accessibility to where they want to go. Practical implications With a rising number of people renting instead of buying a home, apartment complexes continue to multiply. The majority of renters are single persons, thus, the majority of apartments should be designed to appeal to the preferences of singles. College students, both native and international, are part of this coveted consumer market. Hence, developers and marketers would be wise to consider the housing preferences of college students. Originality/value This paper contributes original information in two areas pertaining to the development and marketing of apartments: the preferences of American college students and the preferences of Asian college students.

Anti-Americanism in East Asia: Analyses of college students’ attitudes in China, Japan, and South Korea

In the last decade, negative attitudes towards the United States have increased throughout the world. Though the United States and East Asian countries have relatively had harmonious relationships, anti-Americanism is still prevalent for various reasons. In spite of China’s increasing economic interdependence with the United States, the country is succeeding to its long history of anti-Americanism. Although Japan and South Korea have been considered pro-United States allies since the Korean War (1950–1953), the countries’ younger generations have often expressed critical opinions of the United States. What is the cause of this anti-American sentiment in the East Asian countries? The purpose of this study is to examine the determinants of anti-American sentiment in East Asian countries using a cross-national survey. The results of the empirical analyses support previous approaches and promote four theoretical concepts: (1) the people’s knowledge and curiosity about the United States is the most influential factor of anti-American sentiment for East Asian college students (the cognitive-orientation); (2) individual’s attitudes towards American culture and society influence anti-American sentiment in East Asian countries (the cultural-cleavage); (3) anti-American sentiment in East Asian countries is mostly affected by people’s general ideas about the roles of the United States in the world and United States’ foreign policies (the anti-hegemony); and (4) the people’s general perception on the relationship between their own countries and the United States is another determinant of anti-American sentiment in East Asian countries (the equal-relationship). In contrast, it explains that gender and the financial condition of East Asian college students are not significant determinants of anti-American sentiment.

“I Can't Afford for You to Flunk”

While self-endorsing positive stereotypes such as high achievement and perseverance could be beneficial to Asian college students, pressures to fit all expectations of the Asian model minority myth could be psychologically damaging. The way we interact with our family and friends is influential in how we perceive ourselves and our ability to cope with life's stresses. The current chapter examines the way distinct types of endorsement of positive Asian stereotypes are related to the quality of family interaction, social support, and coping among 128 Asian college students. Results indicate that family satisfaction and parental perfectionism are positively related to the endorsement of Asian stereotypes at the group level, while family satisfaction, subjective social support, and highly person-centered messages are positively related to self-endorsed positive Asian stereotypes. Family satisfaction, social support, and highly person-centered messages predicted Asian students' ability to cope with their academic problems and stresses.