Abstract. Sub-grid variability (SGV) of atmospheric trace gases within satellite pixels is a key issue in satellite design, and interpretation and validation of retrieval products. However, characterizing this variability is challenging due to the lack of independent high-resolution measurements. Here we use tropospheric NO2 vertical column (VC) measurements from the Geostationary Trace gas and Aerosol Sensor Optimization (GeoTASO) airborne instrument with a spatial resolution of about 250 m 250 m to quantify the normalized SGV (i.e., the standard deviation of the sub-grid GeoTASO values within the sampled satellite pixel divided by their mean of the sub-grid GeoTASO values within the sampled satellite pixel) for different satellite pixel sizes. We use the GeoTASO measurements over the Seoul Metropolitan Area (SMA) and Busan region of South Korea during the 2016 KORUS‐AQ field campaign, and over the Los Angeles Basin, USA during the 2017 SARP field campaign. We find that the normalized SGV of NO2 VC increases with increasing satellite pixel sizes (from ~10 % for 0.5 km × 0.5 km pixel size to ~35 % for 25 km × 25 km pixel size), and this relationship holds for the three study regions, which are also within the domains of upcoming geostationary satellite air quality missions. We also quantify the temporal variability of the retrieved NO2 VC within the same satellite pixels (represented by the difference of retrieved values at two different times of a day). For a given satellite pixel size, the temporal variability within the same satellite pixels increases with the sampling time difference over SMA. For a given small (e.g.,