Smoking kills you, littering butts damages others too: analysing sustainable consumer behaviour in the era of circular economy

Although litter prevention has environmental, social and economic benefits, cigarette butts are the most littered item on earth. While there has been vast research into the relationship between different factors affecting consumer behaviour, further research is needed to examine the antecedents of consumer sustainable behaviour. The aim of this study is to test the impact of feared self and landfill awareness on the sustainable behaviour of consumers using a structural equation modelling approach. Primary data of consumers are used to validate the hypothesised model. The findings highlight that feared self has a positive impact on the sustainable behaviour of consumers, while feared-self congruency and landfill awareness do not affect consumer sustainable behaviour. As for the implications, the results can support academics and strategic managers in the design process of sustainable consumer awareness programs to achieve environmental, social and economic benefits in the era of circular economy.

Fear of Self in Eating Disorders

Fear of self has been proposed as a transdiagnostic construct, playing a role in not only obsessive compulsive disorder (OCD), but in related disorders as well. In this article, empirical support for the association between eating disorders (EDs) and the fear of self will be reviewed. Support for the fear of self in EDs will be contextualized within the theory of possible selves, self-discrepancy theory, and motivation frameworks. Most of the research that will be presented pertains to a feared overweight self. The relevance of broadening the scope of feared self-domains attributed to EDs beyond weight to include those pertaining to character will be advocated. Furthermore, risk factors theorized to lead to the development and investment in a feared self in OCD are examined and evidence for their applicability to EDs is presented. Treatment strategies targeting self-concept and the fear of self in EDs are also described, highlighting the clinical relevance of integrating this construct into the conceptualization of EDs. Finally, recommendations for future research are proposed.