scholarly journals Cloud computing's influence on digital marketing

2021 ◽  
Author(s):  
Hofa Abid

Numerous cloud-based marketing apps, ranging from CRM systems to marketing automation tools, are already in widespread usage today. These services assist marketers in tracking their campaigns and efforts across mobile, social, and Web platforms, as well as consumer interactions. There are more methods to engage prospective clients in this technological era, as Internet use has expanded across devices - but it's also more difficult to capture their attention. Consumers want for material that is original, organic, engaging, and individualized. Marketers may use cloud technologies to create new plans based on data and to create more customized and targeted marketing. These tools are almost certainly going to be integrated with one of the following digital marketing components.

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Anothai Ngamvichaikit ◽  

Worldwide, the time spent online and in digital media has been increasing, thus becoming the primary source of health and medical information. This phenomenon is driving all business, including the pharmaceutical industry, in gearing toward digital marketing strategies. Developing countries like Thailand still extend existing laws to regulate digital media despite the differences with traditional media, and consumers face the risks of buying drugs illegally and products that overclaim despite stringent pre-approval regulations on drug marketing. This study utilizes design thinking as a human-centric research method to propose appropriate and practical digital marketing guidelines for the pharmaceutical industry, using 53 informants. The problems were that consumers face persuasive risks and the need for reliable sources of drug information. The current regulatory process places a high burden on regulators and the laws that enforce it. However, several new digital strategies such as unbranded information and targeted marketing are not covered by existing laws. Regulations on teleconsultation are also needed, but no legislation currently exists for such activities. And finally, experts have articulated four domains as follows: eRegulations, e-Information sources, and e-Consultation to provide easy access to professionals, and e-Ethics, a supportive mechanism toward ethical drug marketing


2021 ◽  
Author(s):  
Hofa Abid

Many cloud-based marketing programs, ranging from CRM systems to marketing automation solutions,are already widely used. These services let marketers monitor campaigns and activities across mobile,social, and Web platforms, as well as customer interactions. As Internet usage has spread acrossdevices, there are more ways to engage potential consumers in this modern era - but it is also morechallenging to attract their attention. Customers desire stuff that is unique, organic, engaging, andpersonalized. Marketers may employ cloud technology to generate new data-driven strategies and moretailored and targeted marketing. These tools will very definitely be combined with one of the digitalmarketing components listed below.


2018 ◽  
Vol 1 (1) ◽  
pp. 147-157
Author(s):  
Ascharisa Mettasatya Afrilia

Purwokerto is the capital of Banyumas Regency as a growing and developing small tow. Purwokerto has experienced population transformation in terms of both quantity and quality. Based on statistical data can be seen that the population in the city per year 2014 ranged between 292,782 people with an area of 38.58 KM². The increase of population per year is also increasing along with the number of migrant population. This is an opportunity for business people are no exception to the culinary business. Waroenk Ora Umum is one type of culinary business which is quite rapid growth in the city of Purwokerto. Along with the current milenal era, it is necessary to further explore the marketing strategy of targeted marketing communications. And digital marketing is one strategy that has enough impact to increase the number of consumer culinary business in this era. This study used qualitative research methods. Data collection is done by observation, documentation, and interview. The results show that Waroenk Ora Umum Purwokerto has utilized digital marketing strategy which is also balanced with other marketing strategies.


2019 ◽  
Vol 65 ◽  
pp. 04019
Author(s):  
Mykola Ivanov

In the article, the author provides an analysis of the state of the digital economy, when the dynamics of processes in the economy are quite high and a quick analysis of multidimensional data is required, where the strategy for the production of goods and market promotion, as well as pricing, depends on consumers. The author determined that the activity of modern trading platforms is aimed at the formation of the product range and its product range with the most advantageous characteristics of the product. These requirements have a direct impact on marketing strategy and pricing at the Internet-market. The author proposed the concept of building a digital marketing system based on the theory and practice of market segmentation, which takes into account many factors: geographical, costs, time, and others. The formation of similarities in consumption and pricing in the Internet market is the unifying factor in marketing research. In this concept, the author applied the method of assessing consumer efficiency, which is based on the use of rating estimates obtained on the basis of the ranking of expert opinion. Thus, the proposed concept and method for assessing consumer demand in the target market is aimed at the perspective management of trading platforms using cloud technologies.


2021 ◽  
Author(s):  
Hofa Abid

Many cloud-based marketing programs, ranging from CRM systems to marketing automation solutions,are already widely used. These services let marketers monitor campaigns and activities across mobile,social, and Web platforms, as well as customer interactions. As Internet usage has spread acrossdevices, there are more ways to engage potential consumers in this modern era - but it is also morechallenging to attract their attention. Customers desire stuff that is unique, organic, engaging, andpersonalized. Marketers may employ cloud technology to generate new data-driven strategies and moretailored and targeted marketing. These tools will very definitely be combined with one of the digitalmarketing components listed below.


Author(s):  
Rizky Firmansyah ◽  
Mochammad Galih S Wicaksono ◽  
Dwi Narulia ◽  
Ridoni Fardeni Harahap ◽  
Annisa Puspita Amalia

This service activity aims to analyze the needs and build a digitalization mindset for MSMEs in Malang City in facing the challenges of the Covid-19 Pandemic. Digital marketing strategies can be a bridge for MSMEs to reach a wider target market, so an interpersonal approach is needed to encourage business people to renew targeted marketing strategies. The method of implementing this activity consists of three stages, namely pre-implementation, implementation and post-implementation. The findings on the activity contain interesting facts, including MSMEs in Malang City do not experience capital problems, cash flow uncertainty causes a reduction in production activities, features on online platforms have not been used optimally and difficulties in compiling interesting content that can create interaction with the target market. Significant results were shown by MSME actors after participating in counseling and training activities, namely MSME actors were able to determine an online platform that could support their marketing system and some MSME actors were able to create interactions with consumers through digital activation to the purchase process from consumers. Apart from that, there are still many things that must be improved by MSME actors, especially in improving the quality of human resources and the digital marketing system.


2021 ◽  
Vol 50 (7-8) ◽  
pp. 47-50
Author(s):  
Ralf T. Kreutzer

Der Automatisierung von Marketing-Prozessen kommt im Kontext des Customer-Relationship-Managements (CRM) heute eine zunehmende Bedeutung zu. Die Treiber dahinter sind zum einen die gestiegenen Anforderungen der Interessenten und Kunden an eine personalisierte und individualisierte Ansprache. Zum anderen trägt auch die Vielzahl der Kommunikationswege sowie die möglichen Inhalte der jeweiligen Ansprache zu einer großen Vielfalt möglicher Kombinationen bei. Ohne eine Unterstützung durch die Marketing-Automation-Tools kann diese nicht bewältigt werden.


Author(s):  
Aniket Singh ◽  
Nupoor Dode ◽  
Rohit Barve

In order to be able to face competition, thriving corporations have to be compelled to maintain an awfully smart relationship with their existing customers and additionally to be able to anticipate their future wants. Thus, corporations do not target customers as teams, however they’re attempting to focus on them as individuals. However, to be able to use this information, corporations have to be compelled to use promoting automation tools. Marketing Automation was an idea first introduced in 2001 by John D.C. Little in his presentation at the 5th Invitational Choice Symposium UC Berkeley 2001. This survey paper assesses prominent research on Marketing Automation and suggests how it can be modified to adapt to the current marketing scenario.


Author(s):  
Carolin Szász-Janocha ◽  
Eva Vonderlin ◽  
Katajun Lindenberg

Zusammenfassung. Fragestellung: Das junge Störungsbild der Computerspiel- und Internetabhängigkeit hat in den vergangenen Jahren in der Forschung zunehmend an Aufmerksamkeit gewonnen. Durch die Aufnahme der „Gaming Disorder“ in die ICD-11 (International Statistical Classification of Diseases and Related Health Problems) wurde die Notwendigkeit von evidenzbasierten und wirksamen Interventionen avanciert. PROTECT+ ist ein kognitiv-verhaltenstherapeutisches Gruppentherapieprogramm für Jugendliche mit Symptomen der Computerspiel- und Internetabhängigkeit. Die vorliegende Studie zielt auf die Evaluation der mittelfristigen Effekte nach 4 Monaten ab. Methodik: N = 54 Patientinnen und Patienten im Alter von 9 bis 19 Jahren (M = 13.48; SD = 1.72) nahmen an der Frühinterventionsstudie zwischen April 2016 und Dezember 2017 in Heidelberg teil. Die Symptomschwere wurde zu Beginn, zum Abschluss der Gruppentherapie sowie nach 4 Monaten anhand von standardisierten Diagnostikinstrumenten erfasst. Ergebnisse: Mehrebenenanalysen zeigten eine signifikante Reduktion der Symptomschwere anhand der Computerspielabhängigkeitsskala (CSAS) nach 4 Monaten. Im Selbstbeurteilungsbogen zeigte sich ein kleiner Effekt (d = 0.35), im Elternurteil ein mittlerer Effekt (d = 0.77). Der Reliable Change Index, der anhand der Compulsive Internet Use Scale (CIUS) berechnet wurde, deutete auf eine starke Heterogenität im individuellen Symptomverlauf hin. Die Patientinnen und Patienten bewerteten das Programm zu beiden Follow-Up-Messzeitpunkten mit einer hohen Zufriedenheit. Schlussfolgerungen: Die vorliegende Arbeit stellt international eine der wenigen Studien dar, die eine Reduktion der Symptome von Computerspiel- und Internetabhängigkeit im Jugendalter über 4 Monate belegen konnte.


Crisis ◽  
2013 ◽  
Vol 34 (5) ◽  
pp. 348-353 ◽  
Author(s):  
Hajime Sueki

Background: Previous studies have shown that suicide-related Internet use can have both negative and positive psychological effects. Aims: This study examined the effect of suicide-related Internet use on users’ suicidal ideation, depression/anxiety tendency, and loneliness. Method: A two-wave panel study of 850 Internet users was conducted via the Internet. Results: Suicide-related Internet use (e.g., browsing websites about suicide methods) had negative effects on suicidal ideation and depression/anxiety tendency. No forms of suicide-related Internet use, even those that would generally be considered positive, were found to decrease users’ suicidal ideation. In addition, our results suggest that the greater the suicidal ideation and feelings of depression and loneliness of Internet users, the more they used the Internet. Conclusion: Since suicide-related Internet use can adversely influence the mental health of young adults, it is necessary to take measures to reduce their exposure to such information.


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