scholarly journals Automation in Marketing: A Survey

2021 ◽  
Author(s):  
Aniket Singh ◽  
Nupoor Dode ◽  
Rohit Barve
Keyword(s):  
Marketing Automation ◽  
Survey Paper ◽  
Automation Tools

In order to be able to face competition, thriving corporations have to be compelled to maintain an awfully smart relationship with their existing customers and additionally to be able to anticipate their future wants. Thus, corporations do not target customers as teams, however they’re attempting to focus on them as individuals. However, to be able to use this information, corporations have to be compelled to use promoting automation tools. Marketing Automation was an idea first introduced in 2001 by John D.C. Little in his presentation at the 5th Invitational Choice Symposium UC Berkeley 2001. This survey paper assesses prominent research on Marketing Automation and suggests how it can be modified to adapt to the current marketing scenario.

scholarly journals Cloud computing's influence on digital marketing

2021 ◽  
Author(s):  
Hofa Abid
Keyword(s):  
Internet Use ◽  
Digital Marketing ◽  
Marketing Automation ◽  
Targeted Marketing ◽  
Consumer Interactions ◽  
Automation Tools ◽  
Cloud Technologies

Numerous cloud-based marketing apps, ranging from CRM systems to marketing automation tools, are already in widespread usage today. These services assist marketers in tracking their campaigns and efforts across mobile, social, and Web platforms, as well as consumer interactions. There are more methods to engage prospective clients in this technological era, as Internet use has expanded across devices - but it's also more difficult to capture their attention. Consumers want for material that is original, organic, engaging, and individualized. Marketers may use cloud technologies to create new plans based on data and to create more customized and targeted marketing. These tools are almost certainly going to be integrated with one of the following digital marketing components.

Marketing-Automation

2021 ◽  
Vol 50 (7-8) ◽  
pp. 47-50
Author(s):  
Ralf T. Kreutzer
Keyword(s):  
Customer Relationship ◽  
Marketing Automation ◽  
Automation Tools

Der Automatisierung von Marketing-Prozessen kommt im Kontext des Customer-Relationship-Managements (CRM) heute eine zunehmende Bedeutung zu. Die Treiber dahinter sind zum einen die gestiegenen Anforderungen der Interessenten und Kunden an eine personalisierte und individualisierte Ansprache. Zum anderen trägt auch die Vielzahl der Kommunikationswege sowie die möglichen Inhalte der jeweiligen Ansprache zu einer großen Vielfalt möglicher Kombinationen bei. Ohne eine Unterstützung durch die Marketing-Automation-Tools kann diese nicht bewältigt werden.

Logical Analysis of Data-A Survey Paper

2017 ◽  
Vol 7 (3) ◽  
pp. 227-229
Author(s):  
Himani Chauhan ◽  
◽  
Garima Saxena ◽  
Arpit Tripathi ◽  
◽  
...  
Keyword(s):  
Logical Analysis ◽  
Logical Analysis Of Data ◽  
Survey Paper

A Survey Paper on WiMAX Technology

2019 ◽  
Vol 7 (5) ◽  
pp. 897-900
Author(s):  
Mandeep Singh ◽  
Dalveer Kaur ◽  
Rajwinder Singh
Keyword(s):  
Survey Paper

Survey Paper on Gender and Emotion Classification using Facial Expression Detection

2020 ◽  
Author(s):  
Aishwarya Gupta ◽  
Devashish Sharma ◽  
Shaurya Sharma ◽  
Anushree Agarwal
Keyword(s):  
Facial Expression ◽  
Emotion Classification ◽  
Survey Paper ◽  
Gender And Emotion

Mkhitar Djrbashian and his contribution to Fractional Calculus

2020 ◽  
Vol 23 (6) ◽  
pp. 1797-1809
Author(s):  
Sergei Rogosin ◽  
Maryna Dubatovskaya
Keyword(s):  
Cauchy Problem ◽  
Fractional Calculus ◽  
Fractional Order ◽  
Approximation Theory ◽  
Fractional Derivatives ◽  
Complex Analysis ◽  
Integral Transforms ◽  
Modern Theory ◽  
Survey Paper ◽  
The Cauchy Problem

Abstract This survey paper is devoted to the description of the results by M.M. Djrbashian related to the modern theory of Fractional Calculus. M.M. Djrbashian (1918-1994) is a well-known expert in complex analysis, harmonic analysis and approximation theory. Anyway, his contributions to fractional calculus, to boundary value problems for fractional order operators, to the investigation of properties of the Queen function of Fractional Calculus (the Mittag-Leffler function), to integral transforms’ theory has to be understood on a better level. Unfortunately, most of his works are not enough popular as in that time were published in Russian. The aim of this survey is to fill in the gap in the clear recognition of M.M. Djrbashian’s results in these areas. For same purpose, we decided also to translate in English one of his basic papers [21] of 1968 (joint with A.B. Nersesian, “Fractional derivatives and the Cauchy problem for differential equations of fractional order”), and were invited by the “FCAA” editors to publish its re-edited version in this same issue of the journal.

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