Natural clay dye to develop eco-friendly products based on regional potential in Batik Crafts Center of Jarum Village, Bayat Subdistrict, Klaten Regency

This study aims to transfer technology of natural dyeing technique of tradition batik using clay extraction from Bayat, Klaten, Central Java. This is a solution to research partners’ problems related to the limitations of product variation techniques to meet market preference for products with innovation or novelty elements. In detail the partners’ problems include 1) Limited marketing, 2) Limited capital, 3) Prices of cloth as raw materials are getting more expensive, 4) The variety of designs or motifs and batik dyeing are limited due to artisans’ dependence on the orders from customers or batik companies, and the lack of human resources capabilities in terms of design and dyeing, particularly natural dyeing, and 5) Most production equipment of batik SMEs is old. This study used experimental and trial method. The implementation of natural dyeing techniques using Bayat clay has succeeded to solve the following problems: 1) Increasing the ability of batik artisans in Bayat to easily make varied alternative natural dyes from its local natural resources to expand market share and operating profit, 2) Cost savings or efficiency for producing eco-friendly batik dyeing, and 3) Reduced production waste due to utilizing natural dyes by using simple Liquid Waste Final Disposal Installation.

MENGUATKAN BRANDING TENUN ENDEK KHAS BULELENG MELALUI REVITALISASI PEWARNAAN DENGAN FIKSATOR NANOPASTA ANORGANIK BERBAHAN ABU VULKANIK GUNUNG AGUNG

In the Covid-19 pandemic era, most of craft industries, including Buleleng endek ethnical woven crafts, had an impact on sales drastically. Woven craft industries did some preventive efforts, one of them was through enhancing ecofriendly industry branding, i.e. through intensifying yarn dying using natural colors from local raw materials. However, the main problems on color quality, color fastness, tensile strength and ductile ability of colored yarns resulted by natural dyeing should be handled. Our current finding on inorganic nanopaste fixator of natural colors could be as solution. The natural color dyeing technology was applied for cotton as well as silk yarn by using local color natural resources. It resulted that the yarns had better color quality, good grade color fastness and higher tensile strength and ductile ability. The industrial partner had good response on the natural dyeing technology, where it was also supported by good response from costumer candidates of the endek woven crafts. The revitalization of natural dyeing technology through applying inorganic fixator nanopaste affected the stronger branding of Buleleng endek woven crafts through enhancing the selling revenue.

Do Knowledge and Experience Value Affect Green Tourism Activity Participation and Buying Decision? A Case Study of Natural Dyeing Experience in China

With the rapid development of niche tourism, green tourism activity has become known to the wider public. By taking into account the extended theory of planned behaviour (TPB), this study takes natural dyeing experience as a case study, with the aim of determining the tourist purchase intention of green products under the destination experience scenario. A quantitative approach was adopted, and 349 valid sets of data were collected from individuals who have participated in natural dyeing activities. Partial least squares–structural equation modelling (PLS–SEM) analysis was conducted to test the conceptual model. The results indicate that experience value (EV) had a significant impact on green purchase conception and intention. In addition, subjective norm had a significant positive influence on tourism green purchase attitude. However, environmental knowledge failed to predict green purchase attitude and perceived behavioural control. The PLS–SEM analysis confirmed the extended TPB model, which showed relatively good predictive validity. Findings suggest that TPB mediated the relationship between EV and purchase intention. The extended model considerably contributes to improving understanding of the impact on green tourism products and dissects theoretical and practical implications to practitioners. Apart from strengthening the experience value from attaining, learning, escapism, and fantasy aspects, on the basis of previous literature, this study concludes that practically, environmental education regarding the experimental environment in tourism destinations in China should return to green activity itself and induce the support of green tourism products. Tourism marketers should trigger personal green knowledge through sense experience in the process of stimulating and promoting green tourism activities, as well as stimulate purchasing power.