Modern social science pays more attention to the study of social consciousness, forms and means of communication, methods of self-identification of human communities. A sufficient number of studies can be found on the influence of information on mass consciousness. In this regard, some thoughts and research have arisen about how a certain ideology can penetrate the consciousness of people through the media. This interest of scientists is largely related to various sources (text, visual, etc.) of information in modern society, which is accessible to the masses.
This work focuses on the forms of representation of ideology aimed at the masses. Within the framework of the work, a brief history of Soviet cinema, cinema as a means of building the ideology of the Soviet era, and a review of literature in the context of this topic were presented.
In order to identify the forms of transmission of ideology, the Van Dyck method of ideological discourse is used. An example of the study is the film " Snipers” by Bolotbek Shamshiev, a film based on the exploits of Aliya Moldagulova during the Great Patriotic War. Using this method of analysis, the film examined the forms of ideological construction through ideological discourses.
Soviet sniper Aliya Moldagulova, who was awarded the title Hero of the Soviet Union, presented as a female hero in the 1985 film "Snipers", is considered an ideological icon. The transformation of Moldagulova into an icon was carried out within the framework of socialist ideology in the form of militarism, equality of men and women, courage, etc.