scholarly journals PENGARUH PRICE DISCOUNT DAN STRATEGI LOKASI TERHADAP IMPULSE BUYING PADA SWALAYAN ALFAMART KOTA BAKTI KABUPATEN PIDIE

2020 ◽  
Vol 10 (2) ◽  
pp. 140-148
Author(s):  
Nyak Umar ◽  
Ismawati Ismawati
Keyword(s):  
Impulse Buying ◽  
Price Discount ◽  
Discount Price

Penelitian ini berjudul Pengaruh Price Discount dan Strategi Lokasi terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti Kabupaten Pidie”. Penelitian bertujuan untuk mengetahui pengaruh price discount dan strategi lokasi serta variabel dominan yang berpengaruh terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti Kabupaten Pidie. Penelitian ini dilakukan di Swalayan Alfamart Kota Bakti Kabupaten Pidie yang berlokasi di Pasar Kota Bakti, Kecamatan Sakti, Kabupaten Pidie. Populasi penelitian adalah seluruh konsumen yang melakukan pembelian pada Swalayan Alfamart Kota Bakti Kecamatan Sakti Kabupaten Pidie. Sampel diambil sebanyak 96 orang. Metode pengumpulan data dilakukan melalui observasi, studi pustaka, dan kuesioner. Dalam menjelaskan hubungan antara variabel independen dengan dependen, model yang digunakan adalah model regresi berganda, yang dapat dinyatakan sebagai berikut :  ? = a + b1X1+ b2X2 + e. Berdasarkan output SPSS diperoleh model regresi berganda dalam bentuk persamaan sebagai berikut: Y = 2.024 + 0.339X1+ 0.174X2, dimana Variabel Discount Price (X1) mempunyai pengaruh yang dominan terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti. Hubungan antara variabel Discount Price (X1) dan Strategi Lokasi (X2) terhadap Impulse Buying (Y) pada Swalayan Alfamart Kota Bakti diperoleh nilai indeks korelasi sebesar 62.8% yang menunjukkan adanya hubungan kuat.Indeks determinasi masing-masing variabel Discount Price (X1) dan Strategi Lokasi (X2) terhadap variabel Impulse Buying (Y) diperoleh sebesar 39.5% yang berarti bahwa varisi variabel bebas dapat menjelaskan variabel tidak bebas sebesar 39.5% sedangkan selebihnya yaitu 60.5% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Variabel Discount Price (X1) dan Strategi Lokasi (X2) secara simultan berpengaruh secara signifikan terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti.  Hal ini ditunjukkan oleh nilai Fhitung30.336 Ftabel3.094.Variabel Discount Price (X1) secara parsial berpengaruh signifikan terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti karena nilai thitung 5.780 ttabel 1.986.Variabel Strategi Lokasi (X2) secara parsial berpengaruh signifikan terhadap Impulse Buying pada Swalayan Alfamart Kota Bakti.  Hal ini ditunjukkan oleh nilai thitung 3.007 ttabel 1.986.

The Effect of T-Commerce Scarcity Messages and Price Policies on Attitudes and Purchase Intention

2019 ◽  
Vol 118 (1) ◽  
pp. 42-47
Author(s):  
KwangSeok Han
Keyword(s):  
Statistical Analysis ◽  
Purchase Intention ◽  
Time Limit ◽  
Discount Factor ◽  
Limited Time ◽  
Price Discount ◽  
Discount Price ◽  
Strategic Plans ◽  
Factor Design ◽  
The Difference

Background/Objectives: This study investigated differences in the attitude of users according to type of scarcity message and price discount conditions to compose T-commerce sales messages and search for effective strategic plans. Methods/Statistical analysis: This study empirically verifies the difference in promotion attitude and purchase intention between the type of T-Commerce scarcity message (quantity limit message / time limit message) and the price discount policy (price discount / non-discount) message. For this purpose, 2 (scarcity type: limited quantity, limited time) X 2 (with or without price discount: price discount, no price discount) factor design between subjects was used.

Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items

2020 ◽  
pp. 193896552093539 ◽  
Author(s):  
Esther L. Kim ◽  
Sarah Tanford
Keyword(s):  
Process Model ◽  
Mental Accounting ◽  
Thinking Styles ◽  
Impulse Buying ◽  
Purchasing Decisions ◽  
Price Discount ◽  
Mediating Role ◽  
Factors Influencing ◽  
Impulse Buying Tendency

A hotel website exclusive discount is widely adopted by major chain hotels to increase the volume of direct bookings. Although the traditional purpose of a discount promotion is to attract customers to the business, this research suggests that a hotel website exclusive price discount can induce consumers’ additional spending. Principles of mental accounting and two thinking styles (analytic vs. holistic) predict different effects of a price discount and the add-on product type by individual thinking styles. A quasi-experiment investigated the effect of an unexpected discount, relatedness of add-on item to a hotel stay, and individual thinking styles on add-on purchasing. The mediating role of impulse buying was subsequently examined using the PROCESS model. The effect of a price discount and the relatedness of add-on item are significant for analytic thinkers, whereas holistic thinkers report higher likelihood to purchase add-on items regardless of relatedness. Holistic thinkers’ likelihood to purchase is enhanced through an impulse buying tendency. The findings provide further evidence for the role of individual differences in response to pricing tactics by suggesting that a price promotion increases add-on purchases for analytic thinkers, whereas promoting a sense of impulsiveness can be more effective for holistic thinkers.

scholarly journals Pengaruh Price Discount dan in-Store Display terhadap Impulse Buying pada Matahari Department Store di Samarinda

FORUM EKONOMI ◽  
2018 ◽  
Vol 19 (2) ◽  
pp. 201
Author(s):  
Melina Melina ◽  
M. Amin Kadafi
Keyword(s):  
Department Store ◽  
Positive Influence ◽  
Impulse Buying ◽  
Price Discount ◽  
Analysis Technique ◽  
Buying In ◽  
Positive Effect

The effect of Price Discount and In-Store Display toward Impulse Buying in Matahari Department Store Samarinda, under supervised by Mr. Suharno and Mr. M.Amin Kadafi. The purpose of this study is to know is there any positive influence and significant from price discount variable and In-store display toward impulse buying variable. The analysis technique employed in this research was the multiple linier regression analysis.Based on the result of the research and discussion of the data, the writer can conclude that price discount has positive effect and significant toward impulse buying in Matahari Department Store Samarinda. Keywords: Price Discount, In-Store Display and Impulse Buying

scholarly journals Effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable

2021 ◽  
Vol 11 ◽  
Author(s):  
Raden Hanif Arga Suryana ◽  
Dewi Komala Sari
Keyword(s):  
Data Analysis ◽  
Positive Emotion ◽  
Sampling Method ◽  
Sem Analysis ◽  
Impulse Buying ◽  
Price Discount ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Visual Merchandising

This study aims to know the effect of Visual Merchandising, Store Atmosphere and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable in Ace Hardware Sidoarjo. The sample used were 100 respondents. Samples were taken by purposive sampling method. Data analysis technique is done by using PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Visual Merchandising has an effect on Impulse Buying, Store Atmosphere has an effect on Impulse Buying, Price Discount has no effect on Impulse Buying, Visual Merchandising has an effect on Positive Emotion, Store Atmosphere has an effect on Positive Emotion, Price Discount has an on effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Visual Merchandising has an effect on Impulse Buying through Positive Emotion, Store Atmosphere has an effect on Impulse Buying through Positive Emotion, Price Discount has an effect on Impulse Buying through Positive Emotion

scholarly journals PENGARUH PRICE DISCOUNT DAN BONUS PACK TERHADAP IMPULSE BUYING (STUDI KASUS PADA PELANGGAN ALFAMART DI KOTA JAMBI)

2021 ◽  
Vol 10 (02) ◽  
pp. 354-367
Author(s):  
Ade Wahyu Ramadhan ◽  
Novita Ekasari
Keyword(s):  
Regression Coefficient ◽  
Sampling Technique ◽  
Total Sample ◽  
Impulse Buying ◽  
Validity And Reliability ◽  
Price Discount ◽  
Online Questionnaire ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Positive Effect

This study aims to determine: (1) the effect of price discount on impulse buying on Alfamart customers (2) the effect of bonus packs on impulse buying on Alfamart customers (3) the most dominant influence on impulse buying on Alfamart customers.  This research was conducted on all Alfamart customers in the city of Jambi.   This research includes relationship research using a quantitative approach.  The population in this study were all Alfamart customers in Jambi City.  The sampling technique used purposive sampling method with a total sample of 100 people.  The data collection technique uses an online questionnaire that has been tested for validity and reliability, and the data analysis technique used is multiple regression.   The results showed that (1) there was a positive effect of price discount on impulse buying for Alfamart customers, as evidenced by the t-count value of 2.087, significance of 0.04 <0.05 and the regression coefficient having a positive value of 0.250;  (2) there is a positive effect of bonus packs on impulse buying for Alfamart customers, as evidenced by the t-count value of 3.556, a significance of 0.001 <0.05 and the regression coefficient has a positive value of 0.426;  (3) the bonus pack has the most dominant effect on impulse buying with a regression coefficient value of 0.426, which is greater than the price discount regression coefficient of 0.250. Key words : Price Discount, Bonus Pack, Impulse Buying.

scholarly journals PENGARUH PRICE DISCOUNT TERHADAP IMPULSE BUYING PADA KONSUMEN INDOMARET

VALUE ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 67-73
Author(s):  
A Ratna Sari ◽  
Nurkasanah Nurkasanah
Keyword(s):  
Impulse Buying ◽  
Price Discount

Mengetahui pengaruh Price discount terhadap Impulse Buying pada konsumen Indomaret Perumnas Sudiang Kota Makassar merupakan tujuan dari penelitian ini.  Penelitian berjenis kuantitatif dengan menggunakan metode regresi linier sederhana dan data dianalisis menggunakan SPSS V 22. Populasi dalam penelitian ini adalah pembeli Indomaret selama berlangsungnya penelitian yang berjumlah 1.330 pembeli dengan jumlah sampel 93 orang. Teknik sampling jenuh merupakan teknik yang digunakan untuk mengambil sampel pada penelitian ini. Terdapat pengaruh positif dan signifikan antara variabel Price discount terhadap Impulse Buying pada konsumen Indomaret Perumnas Sudiang Makassar, namun termasuk dalam kategori rendah, hal ini dikarenakan penelitian dilakukan pada masa pandemi. Implikasi peningkatan Impulse Buying melalui penerapan strategi price discount marketing perlu dikaji ulang sebelum diterapkan, salah satunya pada saat krisis moneter, pandemi COVID-19, dan hal terkait lainnya.

scholarly journals Miniso Royal Plaza Surabaya Consumer Impulse Buying Behavior

2021 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Nurul Silfiyah Isnaini ◽  
Noerchoidah
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Data ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Price Discount ◽  
Empirical Results ◽  
Visual Merchandising

This research is to analyze the effect of price discount, visual merchandising, shopping lifestyle on impulse buying of Miniso Royal Plaza Surabaya consumers. The research data used were 105 respondents using multiple linear regression to analyze the data. The empirical results of the study prove that price discount has a positive and significant effect on impulse buying, visual merchandising has a positive and significant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying. Furthermore, it was simultaneously found that price discount, visual merchandising, shopping lifestyle onimpulse buying. 

scholarly journals PENGARUH DISCOUNT PRICE, IN-STORE DISPLAY DAN SALES PEOPLE TERHADAP PEMBELIAN IMPULSIF DENGAN IMPULSE BUYING TENDECY SEBAGAI VARIABEL MODERASI

2017 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Agustina Setiyowati ◽  
Dwi Hastjarja Kustijana
Keyword(s):  
Impulse Buying ◽  
Discount Price ◽  
Impulse Buying Tendency

Studi ini bertujuan menguji pengaruh impulse buying tendency dalam memoderasi hubungan antara discount price,in-store display dan sales people pada pembelian impulsif. Secara khusus, studi ini menguji apakah discount price, in-store display, sales people dan impulse buying tendency merupakan variable yang penting dalam membentuk pembelian impulsif. Data diperoleh melalui survei dengan melakukan penyebaran kuesioner kepada responden. Sampel terdiri atas 110 konsumen MDS di Hartono Lifestyle Mall yang melakukan pembelian impulsif. PLS digunakan untuk menjelaskan hubungan antara variabel yang dihipotesiskan. Hasil menunjukkan bahwa discount price berpengaruh signifikan pada pembelian impulsif, in-store display berpengaruh signifikan pada pembelian impulsif, sales people berpengaruh signifikan pada pembelian impulsif, impulse buying tendency memperkuat hubungan antara discount price, in-store display dan sales people pada pembelian impulsif. Dalam studi ini, keterbatasan dan implikasi penelitian juga didiskusikan untuk memberikan wawasan aspek teoritis, praktis, dan penelitian lanjutan.

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