(in)Fidelity: The Narrative Rationality of Tiger Woods

In this article, the narrative paradigm is applied to the documented life of Tiger Woods, viewing his story as sports folklore and public moral argument, asking, what patterns exist in his narrative? What values? And how can the narrative of Tiger Woods be described in terms of narrative rationality? Looked at as a mythic hero, Tiger feathers the line between fantasy and reality and has gone through the requisite rituals of violation and reconstruction. Accordingly, the duplicity in his character revealed through scandal, and the fallibility of his superhuman image exposed through injury give him something to overcome. As long as he redeems himself each time he falls the conditions of the mythic hero are kept intact. However, implicit in his story is the notion that ends can justify means as he has overcome scandal, criticism of his training methods, and criticism of his character throughout his career.

Narrative Persuasion: Moderating effects of character identification on relationship between message format and intention to screen for cervical cancer among women in agricultural sector in Kiambu County, Kenya.

There is evidence that use of narrative messages is effective in the context of health behavior change. There is however no explanation as to what aspect of narrative leads to high level of persuasion. We evaluated the moderating effects of character identification on the three elements of narrative message (narrative message frame, narrative rationality and narrator’s perspective) in regard to the uptake of cervical cancer screening among women in the agricultural sector in Kiambu county, Kenya. A randomised experimental design was used. Narrative Message frame (gain frame vs. loss frame), narrative perspective (first vs third person), and narrative rationality, were manipulated. The messages were presented via a brief narrative video on cervical cancer and cervical screening. A uniform pretest questionnaire on cervical cancer and cervical cancer screening (T1) was completed by respondents before watching a narrative video. After watching a narrative video on cervical cancer screening, participants responded to the post test questionnaire (T2). Data from 378 (100 per cent) respondents for the pretest and 344 (91 per cent) for posttest was analysed and included in the study findings for the baseline and posttest respectively. Multiple hierarchical regression analysis was used. The study found that the majority of respondents were aged above 41 years of age at 32 per cent majority 249 (65.9 per cent) of the respondents were married, and majority 210 (55 per cent) of the respondents had 1 to 3 children followed by 4 to 5 at 91 (24 per cent). After running multiple hierarchical regression analysis, the study found that identification with story character moderated for all the independent variables. The study concluded that while using narrative messages to promote health behaviour, use of story characters which the target audience can identify with, may help in increasing adoption of advocated health behaviour.

“What a Loser That Guy Was”: Norm Macdonald’s Humorous Critique of the Romantic/Warrior Narrative

Illness narratives are stories that focus on, or are inspired by, the sometimes life-altering experience of illness. Most narrative constructions of these illness experiences are built upon one of three broad narrative “skeletons.” One skeletal subform, the romantic/warrior narrative, is critiqued by comedian Norm Macdonald in a humorous anecdote that mocks the expectation that cancer patients must wage an epic and heroic battle against their pernicious cancer to have a chance to survive. Macdonald explicates that such a mentality produces heroes and villains, winners and losers, and places additional burden on cancer patients. In this analysis, I argue that Macdonald’s effective use of humor and fulfillment of the five functions of health-related narration enable his story to gain narrative rationality and serve as effective rhetorical tools in encouraging the audience to accept the narrator’s critique of the romantic/warrior subform.

Immigration and the National Narrative: Rethinking Corporatism in Singapore

This article argues that the corporatist narrative of governance in Singapore is losing narrative rationality due primarily to large-scale immigration to Singapore. The real or perceived threat from such immigrants has galvanized Singaporeans from different ethnic groups such that a strong Singaporean identity has emerged. As a result, the once strict artificial differences required for the corporatist narrative to be believable, that is, its narrative rationality, are being gradually eroded. The People's Action Party (PAP) will have to either repair the narrative rationality of corporatism or develop an alternative one that is more relevant in order to continue its narrative dominance of the political space in Singapore.