Validation of a Chinese version of the Perceived Coolness Scale among Chinese college students

Coolness is considered important for new product adoption but little is known about how consumers in different cultures perceive coolness, or if perceived coolness affects their willingness to buy a new product. We translated and validated a Chinese version (C-PCS) of the Perceived Coolness Scale (PCS) for new smart devices, using data from 307 undergraduate college student participants. The PCS initially comprised the four dimensions of originality, subculture, attractiveness, and utility, but utility was not included in the final version of the PCS. In contrast, we included all four dimensions in the CPCS. Our results show that the C-PCS had good internal consistency and satisfactory structural validity. In addition, each of the four dimensions of perceived coolness predicted participants' purchase intention for new smart devices.

On a new field theory formulation and a space-time adjustment that predict the same precession of Mercury and the same bending of light as general relativity

This article introduces a new field theory formulation. The new field theory formulation recognizes vector continuity as a general principle and begins with a field that satisfies vector continuity equations. Next, independent of the new formulation, this article introduces a new space-time adjustment. Then, we solve the one-body gravitational problem by applying the space-time adjustment to the new field theory formulation. With the space-time adjustment, the new formulation predicts precisely the same precession of Mercury and the same bending of light as general relativity. The reader will find the validating calculations to be simple. The equations of motion that govern the orbital equations are in terms of Cartesian coordinates and time. An undergraduate college student, with direction, can perform the validations.

Qualitative Investigation of Health Information Seeking Behavior Utilizing Social Media in a College Population

The main purpose of this exploratory qualitative study was to understand undergraduate college student use of social media to seek out health information. A total of 10 interviews were conducted with undergraduate males and females in 2014. Open coding was employed and five themes were chosen as representative: social connection, social pressure, representation of self, critical consumerism, and passive engagement. All participants reported receiving health information passively, while the majority reported actively seeking health information on social media. However, issues of misrepresentation and reliability of information were explored. Social media is a feasible health promotion tool to reach college-aged individuals.

Associations of Five Facets of Mindfulness With Self-Regulation in College Students

Mindfulness has been associated with positive mental health functioning across a range of constructs, including self-regulation. Most of this research, however, has investigated mindfulness as a unidimensional domain. Few studies have examined the relationships between specific facets of mindfulness and particular dimensions of self-regulation, including delay of gratification and emotion regulation, despite relevance for mindfulness-based interventions. Two hundred and seventy-eight undergraduate college student participants completed a series of questionnaires examining dispositional mindfulness, difficulties with emotion regulation, and delay of gratification skills. Linear regressions investigated the associations between five facets of mindfulness and each of the two components of self-regulation. Findings revealed that describing, acting with awareness, nonjudging, and nonreacting mindfulness facets were negatively associated with difficulties with emotion regulation, and that observing, acting with awareness, and nonjudging mindfulness facets were positively associated with delay of gratification skills, after accounting for the effects of the other mindfulness subscales. These preliminary findings may have important clinical relevance, as greater self-regulation has critical implications for social, emotional, and academic functioning.

Examining factors associated with heavy episodic drinking among college undergraduates

Heavy episodic drinking among college students is a serious health concern. The purpose of this study was to identify factors associated with heavy episodic drinking behaviors amongst a predominately Asian undergraduate college student population in the United States. A survey measuring alcohol use behaviors was completed by a random sample of 18-24 year old undergraduates during April, 2011. A multivariate logistic regression analysis was conducted to determine factors associated with students’ heavy episodic drinking behavior. Independent factors associated with heavy episodic drinking included living on campus, ethnicity, perceived drinking behavior among peers, and a belief that alcohol is a central part of one’s social life. Heavy episodic drinking was also associated with poor academic performance. Campus-wide educational strategies to reduce heavy episodic drinking among college undergraduates should incorporate accurate information regarding alcohol use norms to correct students’ perceived over estimation of their peers alcohol consumption rates and the under estimation of students protective alcohol use behaviors. These efforts should focus in on-campus residence halls where a higher occurrence of heavy episodic drinking is often found.