Increasing saving intentions through leaderboards: A gamification approach

Saving money is important but challenging. To spur financial saving intentions, we propose a new strategy—gamification. Specifically, we investigate the effectiveness of competitive leaderboards in increasing individuals’ saving intentions. The results of two studies (total N = 618) show consistently that people’s saving intentions are higher when presented with a leaderboard than when not. Further, as leaderboards elicit social comparison, we explore whether the height of the comparison standard and individuals’ social comparison orientation moderate the effect. We find that the effect of leaderboards on saving intentions is more pronounced when people compare with a higher (as compared to a lower) standard (Study 1), but that the effect is not influenced by individuals’ social comparison orientation (Study 2). Taken together, this research provides a new and simple-to-implement strategy to facilitate saving intentions in order to help improve people’s financial well-being.

Rural Investor’s Behavior and Satisfaction Level of Financial Saving Schemes towards Post Office

Post office saving bank has been emerging with new pattern of schemes to attract every investors. It provides an opportunity and habit for the poor and rural surrounding people to invest in saving. The study starts with the primary objectives of investor’s level of satisfaction towards post office Financial Services. The study focused on the rural investor’s behavior with various investment avenues available in the post bank. The study identify that investors were overall satisfied with the post office financial saving schemes like post office saving deposit, Post office Recurring Deposit and Post office Monthly Income Scheme.

Energy Conservation Practices-A Little Contribution for Environment Safety

Coal and other fossil fuels, which have taken million years to form are depleting soon. For sustainable development and to achieve future energy security we need to adopt energy conservation techniques. Energy conservation is a concept related to Eco-sufficiency. Energy conservation can help in achieving better environmental quality, energy security, energy savings and personal financial saving. Energy conservation is a faster and only mean of efficiently handling growing supply problems. This paper focuses on energy conservation its importance and basic measures to achieve energy conservation in day to day life.[1]