Cabaran Mengekalkan Kemampanan Radio Kampus di Universiti-Universiti di Malaysia dan Indonesia dalam Era Media Baharu

Radio kampus atau radio kolej adalah radio berasaskan prinsip radio komuniti, yang menjadi platform latihan untuk pelajar-pelajar universiti menyampaikan maklumat secara kreatif. Bagaimanapun timbul persepsi yang mendapati medium tersebut agak kurang produktif dan diurus secara kurang berkesan. Justeru, menjadi antara punca minat warga kampus yang rendah untuk mendengar siaran radio kampus. Apakah cabaran dan usaha yang perlu dilaksanakan untuk meningkatkan kemampanan radio kampus khususnya dalam era media baharu? Persoalan kajian tertumpu untuk melihat cabaran yang dihadapi dari sudut pengurusan radio, dan pendekatan-pendekatan lain yang digunakan bagi memastikan operasi radio kampus dilaksana dengan berkesan. Analisis data temubual mendalam dijalankan dalam kalangan 10 ahli produksi daripada 4 buah radio kampus di Malaysia dan Indonesia. Kengkangan kewangan yang amat terhad untuk menguruskan radio kampus menjadi faktor utama hasil kajian utama. Perasaan kepunyaan sebagai alumni sesebuah universiti mendorong mereka lebih bersemangat membantu dan akhirnya menyumbang kepada kemampanan operasi radio kampus di Malaysia dan Indonesia. Program-program radio yang dijalankan adalah bersifat menjana pengetahuan bagi tujuan pendidikan. Kandungan program sesebuah radio juga diubahsuai dari semasa ke semasa untuk disesuaikan dengan dana dan strategi promosi bagi meningkatkan jumlah pendengar. Campus radio or college radio is a non-commercial community-based radio, used as a training platform for university students. However, some campus radio were perceived as unproductive and managed unsystematically. Thus, leading to the campus community’s low interest in tuning in to the campus radio channel. This article addresses the challenges and measures taken in sustaining the broadcast of campus radio programmes. What kind of constraints does campus radio in Malaysia and Indonesia universities faced and the form of approaches they adopted to ensure the continuation of operation? In-depth interviews with ten members of production team across four campus radio stations in Malaysia and Indonesia were gathered. One of the key result highlights that financial constraints are central to the management of campus radio. The sense of belonging to their “alma mater‟, enticed participation among university alumni, which subsequently, contribute to the sustainability of campus radio in Malaysia and Indonesia. Programmes are mainly for generating knowledge and educational purposes. Programme content was reformed to suit funding and station promotion strategies to elevate radio listenership.

Combo Corner

During the 1980s, North Carolina was a major outpost for that era’s college-radio alternative music. And Ground Zero was Reynolds High School in Winston-Salem, which Mitch Easter and other major players attended. Easter and his friends Chris Stamey had been making recordings since childhood, developing studio smarts they applied to music. Working out of a garage studio in his parents’ home, Easter became one of the key producers of the decade, especially for his work with R.E.M.

Growing the Grassroots: Reforming Talent Agent Legislation to Promote the Rights and Interests of Grassroots Artists

The music of grassroots artists is no longer confined to dive bars and late-night rotations on college radio. Today, the digitalization of the contemporary music industry provides grassroots artists with unprecedented access to a global music ecosystem. Nevertheless, talent agency statutes drafted in a pre-Internet music industry impede grassroots artists from reaping the benefits of modern technologies. Due to the inflexibility of these statutes, grassroots artists become lost in a music industry oversaturated with content because their advisors are prohibited from providing meaningful support. This chapter proposes legislators include “grassroots exceptions” in state-level talent agency statutes that would conditionally allow advisors of grassroots artists to procure certain types of employment. These exceptions would allow grassroots artists to efficiently participate in emerging music markets, as well as ensure that these statutes purporting to protect artists are equally promoting the interests of all artists.

The added value of college radio: student self development, fulfillment, and confidence

Purpose College radio stations provide tools, skills and experience to students and graduates, facilitating their integration into the media industry. The purpose of this paper is to examine whether the college radio station gives students, beyond practical tools, a sense of self-fulfillment and self-confidence. Design/methodology/approach Research was carried out through semi-structured in-depth interviews with about 70 interviewees: senior directors of the college radio project, students and graduates. Findings It was found that students gained self-fulfillment and developed considerable self-confidence through intrinsic motivation, in accordance with Deci’s self-determination model. In addition, it was found that activities in college radio stations match the components of the Project Based Learning model, based on learning in small groups and producing a real product, which is then presented to an audience. Social implications This will impact students to develop their high intrinsic motivation to study. As a result, they will become more creative and satisfied employees, producing higher quality and added value work. Ultimately, the outcome will be one of more positive social welfare and individual well-being. Originality/value This research emphasizes the importance of integrating practical workshops in academic studies as a way to empower students in all fields: theoretical study, practical experience and personal development.