The goal of this research lies in examination of the phenomenon of viewer, as well as in the attempt to give its definition within the framework of post-secular era. Based on the conditions of human existence and worldview, definition is given in the context of hermeneutical approach, revealing the traits of a viewer through post-secularity, and clarifying his connection with such the socialization process. The peculiarity of the subject of research consists in the fact that post-secular society changes the requirements imposed on a viewer, adding a so-called religious prism to the events unfolding on the screen, which raises the question on the specificity of such prism. The scientific novelty of this work lies in examination of the phenomenon of a viewer in the socio-philosophical context, as well as analysis of a viewer in the post-secular era. It is proven that the viewer of post-secular era faces the clash of religious and non-religious worldviews, which leads to the formation of unstable system of value orientations. The article substantiates that the specificity of post-secular situation is to provoke an internal conflict in a viewer, which would affect the perception of cinematographic plotlines based on compliance with certain moral-ethical norms or preservation of the entertainment principle. Resolution of this conflict is possible in case of creating a specific cinematographic product with quasi-religious content, but enclosed in the entertainment shell.