The Case for Studying Implicit Social Cognition in Close Relationships

This review offers close relationships as a fruitful avenue to address long-lasting questions and current controversies in implicit social cognition research. Close relationships provide a unique opportunity to study strong attitudes that are formed and updated through ongoing contact with significant others and appear to have important downstream consequences. Therefore, close relationship contexts enable researchers to apply fine-grained, dyadic, longitudinal methodologies to provide unique insights regarding whether and how automatic attitudes relate to personal experience, change meaningfully and reliably over time, and predict consequential judgments and behaviors. Further, given that close relationships are critical to people's well-being and health, applying implicit social cognition theories to close relationships may also offer practical benefits regarding real-world issues related to relationship decay. In this regard, we provide guidance for future research by highlighting how continuing to refine our understanding of implicit social cognition in close relationships can inform interventions and reliably benefit society

Contextual Variations in Implicit Evaluation

The present research examined contextual variations in automatic attitudes. Using two measures of automatic attitudes, five experiments demonstrated that evaluative responses differ qualitatively as perceivers focus on different aspects of a target’s social group membership (e.g., race or gender). Contextual variations in automatic attitudes were obtained when the manipulation involved overt categorization (Experiments 1-3) as well as more subtle contextual cues, such as category distinctiveness (Experiments 4 & 5). Furthermore, participants were shown to be unable to predict such contextual influences on automatic attitudes (Experiment 3). Taken together, these experiments support the idea of automatic attitudes as continuous, online constructions that are inherently flexible and contextually appropriate, despite being outside conscious control.