Addictive Behaviour among Women Viewers of Indian Soap Opera

Media is an integral part of society and it plays vital role for inculcating information. In the course of accomplishing its duties and functions, media, especially television influence on society relatively depending on the audience it reaches. Soaps have a predominant female audience. Some soaps do include men viewers but some social researchers pointed, women are considering most peculiar viewers. They are emotionally attached and value particular soaps in their personal and domestic life. Today people are leading a fast life. People should have some kind of recreation in their get relation of their physical and psychological balances of life. So, different people have different activities to spend their leisure. Based on the present study, most of the women are getting involved with the soap opera and were emotionally attached and curiously waiting for next episodes as it is effecting social, family and occupational life. So the present study tried to come out with fact of effects of soap operas’ on women’s behaviour in the aspects of socio- cultural aspects, economic aspects, psychological aspects, physiological aspects and functional aspects.

A template-based approach to measure supply chain flexibility: a case study of Indian soap manufacturing firm

Purpose The purpose of this study is to quantify the supply chain flexibility for an Indian soap manufacturing firm and to measure its performance. The authors made an attempt to find key strategic and operational decision-making dimensions for developing effective supply chain flexibility environment. Design/methodology/approach The authors have extracted 11 supply chain flexibility dimensions through extensive literature review. The authors used a decision-making trial and evaluation laboratory (DEMATEL) to make causal analysis and prioritizing the dimensions. After DEMATEL analysis three major supply chain flexibility dimensions that seem to have significant amount of influence on supply chain performance of the firms were retained for further consideration. The authors have developed an excel-based template for quantitative assessment of flexibility performance indicators. Findings This study provides key enablers for the successful implementation of flexibility concepts in Indian soap manufacturing firms and gives a view how to measure the performance through designing template based on real data. This template can be used in other firms also by simply modifying the key attributes. Originality/value A flexibility index has been defined here with the purpose of assessing the level of flexibility vis-a-vis what is desired and is meant to be evaluated from time to time, to assess if the firm is improving its flexibility or not. The index assumes importance in view of the fact that it has been prepared based on feedbacks of both the upper and the lower management people of the firm engaged in policymaking and operations.

ZEE Zindagi: Offering Value through Distinct Approach

The case ‘‘ZEE Zindagi: Offering Value through Distinct Approach’ illustrates the strategic move by Zee Entertainment Enterprises Limited (ZEEL) to launch the channel Zindagi in India. The case describes how Zindagi responded to research findings and audience feedback so as to offer what the existing Indian soap operas were either not offering at all or not offering it the way audience wanted them to. The case also explores how the channel focused on some strategically important factors and mixed those in such a way that it created a paradigm shift in the way serials were shown and viewed in India, thereby, applying blue ocean strategy by breaking and reconstructing industry boundaries. The case scrutinizes the strategic move by Zindagi using ‘eliminate–reduce–raise–create grid’ and ‘strategic canvas’ of blue ocean strategy and discusses the important lessons to be learned from Zindagi experience.

The Image of Bharatiya Nari as Projected by Indian Television Soap-Operas

Television soaps and serials in private television channels have swept the Indian market in the last few decades. These soap operas have been upholding the socio-cultural patterns of the country through their contents. In the construction of Indian cultural landscape Indian women and their roles in society are the most vulnerable sites. The linkage of national identity and tradition with Indian women’s roles in society places them in a problematic position, given the patriarchal nature of Indian society. Soap operas on Indian television mostly depict women as homely and tradition-bound. Though there are portrayals of educated, professional women but they are also shown to find solace in the family. This paper tries to trace the image of the Indian Woman that has been endorsed by the Indian soap operas since its beginning and in doing so it tries to explore the implications of certain myths and ideologies that drive the story writers and the producers to de-recognize the changes in the contemporary society and to fall back on projecting stereotypical images; thus giving preference to social identity while ignoring individual identity of a woman.