ZEE Zindagi: Offering Value through Distinct Approach

2016 ◽  
Vol 5 (2) ◽  
pp. 155-161
Author(s):  
Jamid Ul Islam ◽  
Zillur Rahman
Keyword(s):  
Paradigm Shift ◽  
Soap Operas ◽  
Research Findings ◽  
Indian Soap ◽  
Distinct Approach ◽  
The Way

The case ‘‘ZEE Zindagi: Offering Value through Distinct Approach’ illustrates the strategic move by Zee Entertainment Enterprises Limited (ZEEL) to launch the channel Zindagi in India. The case describes how Zindagi responded to research findings and audience feedback so as to offer what the existing Indian soap operas were either not offering at all or not offering it the way audience wanted them to. The case also explores how the channel focused on some strategically important factors and mixed those in such a way that it created a paradigm shift in the way serials were shown and viewed in India, thereby, applying blue ocean strategy by breaking and reconstructing industry boundaries. The case scrutinizes the strategic move by Zindagi using ‘eliminate–reduce–raise–create grid’ and ‘strategic canvas’ of blue ocean strategy and discusses the important lessons to be learned from Zindagi experience.

An Experience in the Digital Age

2014 ◽  
Vol 36 (4) ◽  
Author(s):  
Ponnadurai Ramasami ◽  
Lydia Rhyman ◽  
Naziah Jaufeerally
Keyword(s):  
Communication Technology ◽  
Paradigm Shift ◽  
Scientific Conference ◽  
Global Village ◽  
Face To Face ◽  
Use Of Data ◽  
The World ◽  
Information And Communication ◽  
Research Findings ◽  
The Way

A scientific conference is a platform where participants present their research findings and discuss among peers. Traditionally, conferences are conducted by having participants gathered physically. Conferences involve the use of boards, flip charts, posters, and overhead projectors. The use of data projectors and videos has become popular with the progress of technology. The advancement of Information and Communication Technology (ICT) has improved the way information is transferred and shared. The development of ICTs has condensed the world into a global village and there has been a paradigm shift in the way scientific conferences are organized. In fact organizers are convening people from corners of the world using ICTs and the traditional face-to-face meetings are being enhanced and sometimes substituted by virtual conferences. In their comments to

The Beginnings of Islam in Afghanistan

2017 ◽  
Author(s):  
Arezou Azad
Keyword(s):  
Paradigm Shift ◽  
Political System ◽  
Cultural Practices ◽  
Eighth Century ◽  
Religious Context ◽  
Early Islam ◽  
History Of ◽  
Initial Conversion ◽  
The Way

Covering the period from 709 to 871, this chapter traces the initial conversion of Afghanistan from Zoroastrianism and Buddhism to Islam. Highlighting the differential developments in four regions of Afghanistan, it discusses the very earliest history of Afghan Islam both as a religion and as a political system in the form of a caliphate.  The chapter draws on under-utilized sources, such as fourth to eighth century Bactrian documents from Tukharistan and medieval Arabic and Persian histories of Balkh, Herat and Sistan. In so doing, it offers a paradigm shift in the way early Islam is understood by arguing that it did not arrive in Afghanistan as a finished product, but instead grew out of Afghanistan’s multi-religious context. Through fusions with Buddhism, Zoroastrianism, early Abrahamic traditions, and local cult practices, the Islam that resulted was less an Arab Islam that was imported wholesale than a patchwork of various cultural practices.

Revisiting Television in India: Mapping the Portrayal of Women in Soap Operas

2018 ◽  
Vol 67 (2) ◽  
pp. 204-219 ◽  
Author(s):  
Sudhansubala Sahu
Keyword(s):  
Paradigm Shift ◽  
The State ◽  
Soap Operas ◽  
Intellectual Community ◽  
Visual Texts ◽  
The Past ◽  
Phases Of Development

This article attempts to map the portrayal of women in popular soap operas on television in India. It begins with the discourses around portrayal of women on Doordarshan in the pre-liberalisation era and goes on to analyse a few soap operas in the past one decade. With substantive review of visual texts, it aims to disprove the claim that there is a paradigm shift especially with respect to the portrayal of women in the contemporary and so-called progressive soap operas. It concludes by comparing all the phases of development of television in India with respect to construction of women and stating how very little and inconsequential change has occurred in this regard in spite of all the efforts from the state and the intellectual community.

scholarly journals From the Social History of the Reformation (1960-1980) to the Reformation as Communication Process (1990-2000)

HISTOREIN ◽  
2013 ◽  
Vol 12 ◽  
pp. 79
Author(s):  
Costas Gaganakis
Keyword(s):  
Cultural History ◽  
Social History ◽  
Paradigm Shift ◽  
Communication Process ◽  
Protestant Reformation ◽  
The Social ◽  
The Reformation ◽  
History Of ◽  
The Way

<p>This article attempts to chart the “paradigm shift” from social history, dominant until the early 1980s, to new cultural history and the various interpretive trends it engendered in the 1990s and 2000s. The privileged field of investigation is the history of the Protestant Reformation, particularly in its urban aspect. The discussion starts with the publication of Bernd Moeller’s pivotal <em>Reichsstadt und Reformation </em>in the early 1960s – which paved the way for the triumphant invasion of social history in a field previously dominated by ecclesiastical or political historians, and profoundly imbued with doctrinal prerogatives – and culminates in the critical presentation of interpretive trends that appear to dominate in the 2010s, particularly the view and investigation of the Reformation as communication process.</p>

scholarly journals 陸德明《經典釋文．序錄》所反映的經學觀念

2019 ◽  
Vol 33 (33) ◽  
pp. 029-060
Author(s):  
林保全 林保全
Keyword(s):  
Tang Dynasty ◽  
Six Dynasties ◽  
History Of ◽  
Research Findings ◽  
The Tang Dynasty ◽  
The Way

<p>本篇論文旨在藉由《經典釋文．序錄》，考察陸德明如何對秦漢以來的經學流衍提出梳理原則，從而析釐出〈序錄〉中的經學觀念。</p> <p>首先，陸德明針對了經典的範圍重新定義，以「經典」一詞命名，回應經典範圍逐漸擴大的經學議題。其次，提出自己判斷經典次第的標準，回應經學史上經典次第的安排議題。第三，提出具體的選擇標準，用以選擇今、古文的底本。第四，利用音注與義注選取的偏重，回應先秦以來掌握經典旨意的入手次第。</p> <p>&nbsp;</p><p>This paper seeks to investigate the way Lu De-Ming compiled Jingdian Shiwen (Textual Explanations of Classics and Canons) in the Tang Dynasty. On a more specific basis, how did he systematically collate various issues concerning the history of the study of Confucian classics since the Qin, Han and Six Dynasties in Jingdian Shiwen, and thereby presented integrated and unified research findings? </p> <p>The general principles and methods that Lu applied to accomplishing this monumental task include: (1) redefine the scope of classics; (2) establish the criteria for ordering the classics; (3) transcend the dichotomy between archaic scripts and new-text Confucianism; and (4) grasp the connotation and significance of classics by correcting the pronunciation of the keywords in annotated classics.</p> <p>&nbsp;</p>

scholarly journals Addictive Behaviour among Women Viewers of Indian Soap Opera

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 03) ◽  
pp. 127-136
Author(s):  
Dr.K.M. Ashifa ◽  
Keyword(s):  
Vital Role ◽  
Soap Opera ◽  
Soap Operas ◽  
Domestic Life ◽  
Cultural Aspects ◽  
Functional Aspects ◽  
Indian Soap ◽  
To Come ◽  
Female Audience ◽  
Occupational Life

Media is an integral part of society and it plays vital role for inculcating information. In the course of accomplishing its duties and functions, media, especially television influence on society relatively depending on the audience it reaches. Soaps have a predominant female audience. Some soaps do include men viewers but some social researchers pointed, women are considering most peculiar viewers. They are emotionally attached and value particular soaps in their personal and domestic life. Today people are leading a fast life. People should have some kind of recreation in their get relation of their physical and psychological balances of life. So, different people have different activities to spend their leisure. Based on the present study, most of the women are getting involved with the soap opera and were emotionally attached and curiously waiting for next episodes as it is effecting social, family and occupational life. So the present study tried to come out with fact of effects of soap operas’ on women’s behaviour in the aspects of socio- cultural aspects, economic aspects, psychological aspects, physiological aspects and functional aspects.

scholarly journals Special Issue on “Augmented Reality, Virtual Reality & Semantic 3D Reconstruction”

2021 ◽  
Vol 11 (18) ◽  
pp. 8590
Author(s):  
Zhihan Lv ◽  
Jing-Yan Wang ◽  
Neeraj Kumar ◽  
Jaime Lloret
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
3D Reconstruction ◽  
Paradigm Shift ◽  
Special Issue ◽  
Key Technology ◽  
Viable Solution ◽  
The Way ◽  
Critical Needs

Augmented Reality is a key technology that will facilitate a major paradigm shift in the way users interact with data and has only just recently been recognized as a viable solution for solving many critical needs [...]

Little White Lies

2016 ◽  
Vol 27 (1) ◽  
pp. 60-73 ◽  
Author(s):  
Aaron T. Seaman ◽  
Anne M. Stone
Keyword(s):  
Dynamic Model ◽  
Future Research ◽  
Inclusion Criteria ◽  
Extant Literature ◽  
Systematic Examination ◽  
Research Findings ◽  
Linear Elements ◽  
The Way ◽  
Research Studies

This metasynthesis surveyed extant literature on deception in the context of dementia and, based on specific inclusion criteria, included 14 articles from 12 research studies. By doing so, the authors accomplished three goals: (a) provided a systematic examination of the literature-to-date on deception in the context of dementia, (b) elucidated the assumptions that have guided this line of inquiry and articulated the way those shape the research findings, and (c) determined directions for future research. In particular, synthesizing across studies allowed the authors to develop a dynamic model comprised of three temporally linear elements—(a) motives, (b) modes, and (c) outcomes that describe how deception emerges communicatively through interaction in the context of dementia.

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