Abstract. The successful bid for the 2022 Winter Olympics (Beijing
2022, officially known as the XXIV Olympic Winter Games) has greatly
stimulated Chinese enthusiasm towards winter sports participation.
Consequently, the Chinese ski industry is rapidly booming due to enormous
market demand and government support. However, investing in ski areas in
unreasonable locations will cause problems from an economic perspective (in
terms of operation and management) as well as geographical concerns (such as
environmental degradation). Therefore, evaluating the suitability of a ski
area based on scientific metrics has become a prerequisite for the
sustainable development of the ski industry. In this study, we evaluate the
locational suitability of ski areas in China by integrating their natural
and socioeconomic conditions using a linearly weighted method based on
geographic information system (GIS) spatial analysis combined with remote
sensing, online, and field survey data. The key indexes for evaluating
natural suitability include snow cover, air temperature, topographic
conditions, water resources, and vegetation, whereas socioeconomic
suitability is evaluated based on economic conditions, accessibility of
transportation, distance to a tourist attraction, and distance to a city. As
such, metrics ranging from 0 to 1 considering both natural and socioeconomic
conditions are used to define a suitability threshold for each candidate
region for ski area development. A ski area is considered to be a dismal
prospect when the locational integrated index is less than 0.5. The results
show that 84 % of existing ski areas are located in areas with an
integrated index greater than 0.5. Finally, corresponding development
strategies for decision-makers are proposed based on the multicriteria
metrics, which will be extended to incorporate potential influences from
future climate change and socioeconomic development. However, the snowmaking
model with local data should to be used to further analyze the suitability
for a specific ski area.