In this paper, the Steel Plate Heat Commercial (SPHC) that produced by RiZhao Steel’s Endless Strip Production (ESP) line was taken as the research object. The phase transition points under different cooling rates were measured by DIL805A thermal expansion instrument and then the static Continuous Cooling Transformation (CCT) curve was plotted. The rolling process of ferritic zone was simulated by Gleeble-3800 hot compression tester. The microstructure evolution of SPHC under different temperatures and different strain rates were analyzed, and the hot compression deformation behavior was studied. The experimental result has shown that when the cooling rate of low carbon steel is lower than 15 °C·s-1, the microstructure is mainly composed of ferrite and a small amount of pearlite and tertiary cementite. The experimental material showed a mixed crystal phenomenon when the deformation reached 50% at 780 °C. The fitting calculation has shown that the deformation activation energy of the ferrite zone rolling is 112 kJ·mol-1, and the relationship between the deformation energy storage and the temperature compensation strain rate factor was established. Subsequently, the above experimental results were verified in the RiZhao Steel’s ESP line, which laid the experimental foundation for the use of ferrite rolling technology for endless strip production.