Psychosocial Features for Hate Speech Detection in Code-switched Texts

This study examines the problem of hate speech identification in codeswitched text from social media using a natural language processing approach. It explores different features in training nine models and empirically evaluates their predictiveness in identifying hate speech in a ~50k human-annotated dataset. The study espouses a novel approach to handle this challenge by introducing a hierarchical approach that employs Latent Dirichlet Analysis to generate topic models that help build a high-level Psychosocial feature set that we acronym PDC. PDC groups similar meaning words in word families, which is significant in capturing codeswitching during the preprocessing stage for supervised learning models. The high-level PDC features generated are based on a hate speech annotation framework [1] that is largely informed by the duplex theory of hate [2]. Results obtained from frequency-based models using the PDC feature on the dataset comprising of tweets generated during the 2012 and 2017 presidential elections in Kenya indicate an f-score of 83% (precision: 81%, recall: 85%) in identifying hate speech. The study is significant in that it publicly shares a unique codeswitched dataset for hate speech that is valuable for comparative studies. Secondly, it provides a methodology for building a novel PDC feature set to identify nuanced forms of hate speech, camouflaged in codeswitched data, which conventional methods could not adequately identify.

Psychosocial Features for Identifying Hate Speech in Social Media Text

This study uses natural language processing to identify hate speech in social media codeswitched text. It trains nine models and tests their predictiveness in recognizing hate speech in a 50k human-annotated dataset. The article proposes a novel hierarchical approach that leverages Latent Dirichlet Analysis to develop topic models that assist build a high-level Psychosocial feature set we call PDC. PDC organizes words into word families, which helps capture codeswitching during preprocessing for supervised learning models. Informed by the duplex theory of hate, the PDC features are based on a hate speech annotation framework. Frequency-based models employing the PDC feature on tweets from the 2012 and 2017 Kenyan presidential elections yielded an f-score of 83 percent (precision: 81 percent, recall: 85 percent) in recognizing hate speech. The study is notable because it publicly exposes a rich codeswitched dataset for comparative studies. Second, it describes how to create a novel PDC feature set to detect subtle types of hate speech hidden in codeswitched data that previous approaches could not detect.

Building and Annotating a Codeswitched Hate Speech Corpora

Presidential campaign periods are a major trigger event for hate speech on social media in almost every country. A systematic review of previous studies indicates inadequate publicly available annotated datasets and hardly any evidence of theoretical underpinning for the annotation schemes used for hate speech identification. This situation stifles the development of empirically useful data for research, especially in supervised machine learning. This paper describes the methodology that was used to develop a multidimensional hate speech framework based on the duplex theory of hate [1] components that include distance, passion, commitment to hate, and hate as a story. Subsequently, an annotation scheme based on the framework was used to annotate a random sample of ~51k tweets from ~400k tweets that were collected during the August and October 2017 presidential campaign period in Kenya. This resulted in a goldstandard codeswitched dataset that could be used for comparative and empirical studies in supervised machine learning. The resulting classifiers trained on this dataset could be used to provide real-time monitoring of hate speech spikes on social media and inform data-driven decision-making by relevant security agencies in government.

Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model

Using the assumptions of Sternberg (2003) Duplex Theory of Hate, the present study reveals the combined effects of similar competitor offer and narcissistic personality on brand equity through the underlying mechanism of brand hate. Specifically, we hypothesize that brand hate mediates the relationship between similar competitor offer and brand equity. Moreover, we propose that similar competitor offer and brand hate relationship are stronger for narcissistic individuals. By employing a multi-wave time-lagged research design, we collected data from a sample of (N = 338) dairy product consumers in Pakistan. The findings of moderated-mediation regression analyses indicate that (a) Brand hate mediates the relationship between similar competitor offer and brand equity; and (b) Narcissistic personality moderates a similar competitor offer and brand hate relationship such that a high similar competitor offer led to greater brand hate when narcissism was high. Furthermore, conditional indirect effects reveal that brand hate mediates the relationship between similar competitor offer and brand equity only with individuals exhibiting narcissistic personality traits. The current study offers great insights to managers that by managing similar competitor offer, they can manage the development of brand hate, which can subsequently effect brand equity. Moreover, by profiling customers on the basis of their personalities, marketing managers can effectively invest only in customers with positive tendencies. The current study is unique in that it highlights new avenues in existing research by extending the nascent domain of brand hate in consumer–brand relationships.

A Diversity Combination Model Incorporating an Inward Bias for Interaural Time-Level Difference Cue Integration in Sound Lateralization

A sound source with non-zero azimuth leads to interaural time level differences (ITD and ILD). Studies on hearing system imply that these cues are encoded in different parts of the brain, but combined to produce a single lateralization percept as evidenced by experiments indicating trading between them. According to the duplex theory of sound lateralization, ITD and ILD play a more significant role in low-frequency and high-frequency stimulations, respectively. In this study, ITD and ILD, which were extracted from a generic head-related transfer functions, were imposed on a complex sound consisting of two low- and seven high-frequency tones. Two-alternative forced-choice behavioral tests were employed to assess the accuracy in identifying a change in lateralization. Based on a diversity combination model and using the error rate data obtained from the tests, the weights of the ITD and ILD cues in their integration were determined by incorporating a bias observed for inward shifts. The weights of the two cues were found to change with the azimuth of the sound source. While the ILD appears to be the optimal cue for the azimuths near the midline, the ITD and ILD weights turn to be balanced for the azimuths far from the midline.