In everyday encounters with new information, conflicting ideas, and claims made by others, one has to decide who and what to believe. Can one trust what scientists say? What’s the best source of information? These are questions that involve thinking and reasoning about knowledge, or what psychologists call “epistemic cognition.” In Chapter 5, “How Do Individuals Think About Knowledge and Knowing?,” the authors explain how public misunderstanding of scientific claims can often be linked to misconceptions about the scientific enterprise itself. Drawing on their own research and that of others, the authors explain how individuals’ thinking about knowledge influences their science doubt, resistance, and denial. They explain how educators and communicators can enhance public understanding of science by emphasizing how scientific knowledge is created and evaluated and why it should be valued.