The Nineteen-Sixties was a decade of change and turmoil as, what David Zang, termed the “American One Way” was challenged on multiple fronts. Authority was challenged and in the NFL that meant a challenge to Commissioner Pete Rozelle. Rozelle was faced with issues surrounding gambling, drugs, and race. He was criticized for his handling of the NFL response to the Kennedy Assassination. Gambling involved players and owners. The issues involving race centered on segregation, the civil rights movement, and authority. The career of Jim Brown illustrated many of these issues. Joe Namath and Commissioner Rozelle faced off over issues of gambling, authority, and the counter-culture. Vince Lombardi became a national symbol for authority and discipline. This was also a decade when NFL Films--the creation of Ed Sabol--emerged as a powerful force for marketing the NFL and its values.